Instructor's Manual to Accompany Strategic Marketing Problems

Instructor's Manual to Accompany Strategic Marketing Problems PDF

Author: Roger A. Kerin

Publisher:

Published: 1984

Total Pages: 324

ISBN-13:

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Forty-five contemporary marketing cases, focusing on major decisions faced by marketing executives, present a diverse set of issues in a variety of industries. Sixty percent of the cases are new, revised, or updated for this edition (sixth edition was 1993). This annotated instructor's edition provides information on case introductions, computational work, supplementary data, teaching suggestions, as well as notations which link specific topics or cases to corresponding sections in the Instructor's Manual. Annotation copyright by Book News, Inc., Portland, OR

Marketing Channel Management

Marketing Channel Management PDF

Author: Russell W. MacCalley

Publisher: Praeger

Published: 1996-08-28

Total Pages: 0

ISBN-13: 0275955478

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Marketing Channel Management: An Instructor's Manual has been designed to accompany the text Marketing Channel Management: People, Products, Programs, and Markets. Written by the author, this manual allows the teacher to incorporate the text fully into any course structure. An instructor may use this class-tested collection of questions and exercises to help students develop their understanding of the marketing channel and aid in the presentation of material in the classroom. It is readable, direct, and student-oriented. The manual also offers exam and quiz questions, term paper topic suggestions, and suggested transparencies.

Instructor's Manual for Strategic Marketing Cases in Emerging Markets

Instructor's Manual for Strategic Marketing Cases in Emerging Markets PDF

Author: Atanu Adhikari

Publisher: Springer

Published: 2017-05-27

Total Pages: 90

ISBN-13: 3319526979

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This is a teaching companion to the case studies provided in the book 'Strategic Marketing Cases in Emerging Markets' and is intended to help teachers and trainers follow a pedagogic line by using the case studies to develop a critical understanding of the service business scenarios and strategies for marketing in emerging markets. The authors provide extensive teaching notes for each of the cases, covering the pedagogy of the case study, the prerequisites to understanding it, case-specific teaching objectives, a suggested teaching approach, and a case synopsis. Each case is then rounded out with suggested discussion questions and concise answers, as well as additional reading to enhance the teaching and learning experience in the classroom.

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