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Inspiring Green Consumer Choices

Author: Michael E. Smith

Publisher: Kogan Page Publishers

Published: 2021-09-03

Total Pages: 233

ISBN-13: 1398601012

While many consumers profess a desire to help end climate change by engaging in more sustainable behaviors, consumer behavior experts note the "say-do" gap between expressed intention and behavior. How do we explain this? What, if anything, can consumers be encouraged to do to close this gap and purchase sustainable products and services? Inspiring Green Consumer Choices explains the factors that underlie the discrepancy between consumers' expressed preferences and their incongruous behavior in the marketplace. Drawing from advances in neuroscience, behavioral economics and experimental psychology, the author reveals how marketplace behavior is not always rational. Instead it is frequently the product of mental shortcuts, triggered by situational cues and colored by implicit emotional responses. In making purchasing decisions, routine consumer behavior is governed less by intention than by mental habits and unconscious response biases. These tendencies are difficult (but not impossible) to change. Inspiring Green Consumer Choices outlines how techniques such as psychological framing, design of choice architectures and pricing strategy can be used to disrupt habits and promote sustainable behavior. The author also addresses the role that legislative policy and changing social norms can play in accelerating and sustaining behavior change. Illustrated with case studies and filled with best practices, Inspiring Green Consumer Choices helps marketers understand how consumers make purchase decisions in order to shift consumption choices towards a more sustainable future.

Women in Green

Author: Kira Gould

Publisher: Ecotone Publishing

Published: 2007

Total Pages: 264

ISBN-13: 9780974903378

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Exploring a variety of topics ranging from communities to buildings to product design, this book explains how the sustainable design field is influenced by women and women's ways of working. It explains the often overlooked roles women have played as key catalysts in sustainability.

Green Living

Author: Green Matters

Publisher: Rock Point

Published: 2022-03-01

Total Pages: 163

ISBN-13: 0760368392

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Do you aspire to live a green or zero-waste life, but just don’t know where to begin? Green Living is here to guide you to an eco-friendly lifestyle through approachable, easy-to-implement strategies. Authored by the successful GreenMatters.com website, which is dedicated to making news and topics across sustainability and innovation accessible to everyone, this indispensable resource is packed with suggestions and ideas to implement sustainable living in all areas of your life and home. You’ll be inspired to dive deeper into green living and feel empowered by your choice to help the environment and create a healthier household. Learn not just the “why” of going green, but the “how,” with quick-and-easy tips to substitute unsustainable and unhealthy products with greener options. Each chapter has Seed, Sprout, and Tree steps to help meet you where you’re at and develop your green practices in a way that works with your lifestyle. With additional micro-actions and tips throughout as well as definitions for commonly used green terminology, this book is for people just getting started or those looking to learn more eco-friendly hacks. Save money (and the planet) with easy steps like switching to single-use alternatives like reusable straws and cloth shopping totes. Also, find resources to help you get creative and reuse materials you already have for a new purpose, from DIY pet toys to home decor, minimizing what you buy and preventing materials from going into the landfill. Other topics covered: Recycling and composting Eco-friendly cleaning Minimalist organizing Green beauty Sustainable fashion This comprehensive guide to green will take a permanent place on your bookshelf as you return to it again and again on your journey to sustainability.

The New Rules of Green Marketing

Author: Jacquelyn A. Ottman

Publisher: ReadHowYouWant

Published: 2011

Total Pages: 252

ISBN-13: 9780369371126

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Green products have been around since the 1970s, but it's only in recent years that they've become ubiquitous. It's not because consumers suddenly prize sustainability above all. It's because savvy green marketers are no longer trying to ''sell the earth'' - instead they're promoting the value their products provide: better health, superior performance, good taste, cost - effectiveness, or simply convenience. This central emphasis on primary benefits - the new rules - is critical to winning over the mainstream consumer. The New Rules of Green Marketing helps readers understand why value - based sustainability marketing has become a critical organizational capacity and how they themselves can adopt this approach. Drawing on the latest data from leading researchers and reflecting on learnings from her corporate clients and other pioneers - including GE, Nike, Method, Starbucks, Timberland, HP, NatureWorks, Procter & Gamble, Stonyfield Farm, and Wal - Mart - Ottman provides practical strategies, tools, and inspiration for building every aspect of a credible value - based green marketing strategy. She covers using a proactive approach to sustainability to spur innovation, developing products that are green throughout their life cycle, communicating credibly to avoid accusations of ''greenwashing, '' teaming up with stakeholders to maximize outreach to consumers, taking advantage of social media, and much more. This book takes the best of Ottman's previous groundbreaking work it into the 21st century. Her new rules relegate traditional ''green guilt'' approaches to the recycling bin of history, break green products out of their niche and, ultimately do a far better job of advancing the triple bottom line of people, profits, and planet.

Sustainable Management

Author: Petra Molthan-Hill

Publisher: Taylor & Francis

Published: 2023-08-22

Total Pages: 620

ISBN-13: 1000901890

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Sustainable Management: A Complete Guide for Faculty and Students is both a textbook for students, as well as a teaching guide for educators. With a full introduction to sustainable management, the book covers a wide range of subject areas relevant to business and management students. It enables faculty to incorporate sustainability and climate solutions into their modules, and is also very accessible for self-directed studies. This third edition features fully updated chapters on how to integrate the Sustainable Development Goals into key disciplines in business, including economics, operations, marketing, HR, strategy, and financial reporting. We also cover topics such as corporate peacemaking, greenhouse gas management and crowdsourcing. The book offers a new chapter on how to integrate climate solutions and climate change mitigation education into business and management schools, as well as many ideas in each chapter on how to do so. The chapter on employability and sustainability was fully redesigned adding new resources, which can be used in any educational establishment. Educators in business schools and trainers in organisations will find short readymade seminars/workshops and a wide array of learning resources supported by a companion website.

Corporate Sustainability

Author: Andreas Rasche

Publisher: Cambridge University Press

Published: 2023-03-30

Total Pages: 667

ISBN-13: 1009121081

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This introductory textbook explores key issues and recent discussions within the field of corporate sustainability and social responsibility, through theoretical and practical perspectives. Written by an international team of experts, the chapters introduce the actors and corporate processes that shape firms' management of environmental, social and governance (ESG) issues. Spanning strategy, communication, changing regulation and governance, the book grapples with critical issues such as anti-corruption, labour rights and climate change, balancing incisive critique with suggestions for meaningful change. This analysis, supported by study questions and further learning resources in each chapter, equips students to tackle sustainability challenges effectively in their future work. A regularly updated companion website provides adaptable lecture slides and case studies with discussion questions for instructors. This is an essential text for undergraduate and postgraduate courses on corporate sustainability, CSR and business ethics, and is also relevant to political science, international relations and communications.

Environmental Marketing

Author: Walter Coddington

Publisher: McGraw-Hill Companies

Published: 1993

Total Pages: 280

ISBN-13:

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Designed for practical use, this guide profiles the experiences of actual companies, among them McDonald's and AT&T, who have successfully capitalized on the unique marketing opportunities inherent in environmentalism. By showing which strategies work and why many backfire, the book establishes a bold new framework for marketing approaches in the competitive 1990s.

Confessions of a Recovering Environmentalist and Other Essays

Author: Paul Kingsnorth

Publisher: Graywolf Press

Published: 2017-08-01

Total Pages: 208

ISBN-13: 1555979726

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A provocative and urgent essay collection that asks how we can live with hope in “an age of ecocide” Paul Kingsnorth was once an activist—an ardent environmentalist. He fought against rampant development and the depredations of a corporate world that seemed hell-bent on ignoring a looming climate crisis in its relentless pursuit of profit. But as the environmental movement began to focus on “sustainability” rather than the defense of wild places for their own sake and as global conditions worsened, he grew disenchanted with the movement that he once embraced. He gave up what he saw as the false hope that residents of the First World would ever make the kind of sacrifices that might avert the severe consequences of climate change. Full of grief and fury as well as passionate, lyrical evocations of nature and the wild, Confessions of a Recovering Environmentalist gathers the wave-making essays that have charted the change in Kingsnorth’s thinking. In them he articulates a new vision that he calls “dark ecology,” which stands firmly in opposition to the belief that technology can save us, and he argues for a renewed balance between the human and nonhuman worlds. This iconoclastic, fearless, and ultimately hopeful book, which includes the much-discussed “Uncivilization” manifesto, asks hard questions about how we’ve lived and how we should live.

How Bad Are Bananas?

Author: Mike Berners-Lee

Publisher: Greystone Books

Published: 2011-04-01

Total Pages: 241

ISBN-13: 1553658329

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Part green-lifestyle guide, part popular science, How Bad Are Bananas? is the first book to provide the information we need to make carbon-savvy purchases and informed lifestyle choices and to build carbon considerations into our everyday thinking. The book puts our decisions into perspective with entries for the big things (the World Cup, volcanic eruptions, the Iraq war) as well as the small (email, ironing, a glass of beer). And it covers the range from birth (the carbon footprint of having a child) to death (the carbon impact of cremation). Packed full of surprises — a plastic bag has the smallest footprint of any item listed, while a block of cheese is bad news — the book continuously informs, delights, and engages the reader. Solidly researched and referenced, the easily digestible figures, statistics, charts, and graphs (including a section on the carbon footprint of various foods) will encourage discussion and help people to make up their own minds about their consumer choices.

Green Giants

Author: E. Williams

Publisher: AMACOM

Published: 2015-08-12

Total Pages: 305

ISBN-13: 0814436145

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What do Brazil’s top beauty brand, America’s second-fastest-growing restaurant chain, and the world’s third bestselling car have in common--besides achieving enormous success with revenue in the tens of billions? They are doing it all while holding to their convictions of implementing sustainable principles that help consumers live better lives. But they aren’t the only ones. Green Giants examines nine companies--including Chipotle, Toyota, Unilever, Tesla, General Electric, and more--who have established the blueprint for sustainable success that anyone can follow. Author Freya Williams, an early pioneer of the modern sustainable business movement, discovered six factors responsible for the overwhelming success of these nine socially responsible companies: The Iconoclastic Leader Disruptive Innovation A Higher Purpose Built In, Not Bolted On Mainstream Appeal New Behavioral Contract Packed with eye-opening research, exclusive interviews, and enlightening examples, Green Giants serves as your blueprint for merging wild profitability with social responsibility.