Inside the Buyer's Brain
Author: Lee W. Frederiksen
Publisher:
Published: 2013-09
Total Pages: 172
ISBN-13: 9780982881965
DOWNLOAD EBOOK →Lanterna Rally
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Hack The Buyer Brain
Author: Kenda Macdonald
Publisher: Kenda MacDonald
Published: 2019-05
Total Pages: 0
ISBN-13: 9781912713950
DOWNLOAD EBOOK →Hack The Buyer Brain uncovers the odd quirks of the human condition that affect how we buy, sell, and behave - laying out a simple approach to sales and marketing that skyrockets profits. Have you ever wondered why your customers behave in a certain way? Why some of them buy repeatedly and delightedly, why others buy from you only once - and why some people never buy from you at all? Simple: humans have evolved to survive, not buy - and most marketing doesn't take human behaviour into consideration. Hack The Buyer Brain explains the psychology behind our behaviour, how we make purchase decisions and - crucially - how you can use these new psychological insights to create and implement astonishingly effective customer journeys. Kenda Macdonald isn't just any marketer: her background in forensic psychology gives her a unique insight into how the buyer's brain works. She shares real-life case studies and simplifies the science behind them, showing you how to hack the brain to attract and keep a steady stream of delighted customers. She breaks down the latest neuroscience so you can: Find and attract perfect customers and keep them interested. Create a seamless buying process, so people don't just buy your products and services, they do it with a massive grin on thier faces. Wow your customers so they keep coming back for more (because it costs 600-700% MORE to get a new customer on board than keep an old one). Get ready to hack brains and win better quality leads, happier customers, and more ROI from your marketing.
The Buying Brain
Author: A. K. Pradeep
Publisher: John Wiley & Sons
Published: 2010-07-16
Total Pages: 38
ISBN-13: 0470646845
DOWNLOAD EBOOK →If You Understand Brain Basics, You'll Sell More As much as 95% of our decisions are made by the subconscious mind. As a result, the world's largest and most sophisticated companies are applying the latest advances in neuroscience to create brands, products, package designs, marketing campaigns, store environments, and much more, that are designed to appeal directly and powerfully to our brains. The Buying Brain offers an in-depth exploration of how cutting-edge neuroscience is having an impact on how we make, buy, sell, and enjoy everything, and also probes deeper questions on how this new knowledge can enhance customers' lives. The Buying Brain gives you the key to • Brain-friendly product concepts, design, prototypes, and formulation • Highly effective packaging, pricing, advertising, and in-store marketing • Building stronger brands that attract deeper consumer loyalty A highly readable guide to some of today's most amazing scientific findings, The Buying Brain is your guide to the ultimate business frontier - the human brain.
Neuromarketing
Author: Patrick Renvoise
Publisher: HarperCollins Leadership
Published: 2007-09-30
Total Pages: 257
ISBN-13: 1418570303
DOWNLOAD EBOOK →The latest brain research is changing the way we think about sales. How can this help you increase your business? With people being inundated with thousands of daily sales messages, selling is now tougher than ever. That's why you need to learn what neuroscience has uncovered that will immediately increase your selling and influencing effectiveness. Unveiling the latest brain research and revolutionary marketing practices, authors Patrick Renvoisé and Christophe Morin teach highly effective techniques to help you deliver powerful, unique, and memorable presentations that will have a major, lasting impact on potential buyers. In Neuromarketing, Renvoisé and Morin will help you learn: The six stimuli that always trigger a response The four steps to align content and delivery of your message The six message building blocks to address the "old brain" The seven powerful impact boosters to set your delivery apart from the rest Once you know how the decision-making part of the brain works, you'll quickly begin to deliver more convincing sales presentations, close more deals, create more effective marketing strategies, and radically improve your ability to influence others.
Brain Sell
Author: Tony Buzan
Publisher: Gower Publishing, Ltd.
Published: 1995
Total Pages: 292
ISBN-13: 9780566076589
DOWNLOAD EBOOK →Brain Sell, based on the latest scientific research and the experiences of some of the world's most successful salespeople, explains how to identify which mental skills are currently being used in selling, apply whole brain selling to any sales situation, use a multi-sensory format in selling, develop your sales memory and remember customers' names and faces, Mind Map and be prepared for the 'sales information age', master the mind-body link, keep focused and retain customer information, mentally rehearse the sale, make memorable sales presentations, and develop and use a personal sales commercial.
The Neuroscience of Selling
Author: John Asher
Publisher: Sourcebooks, Inc.
Published: 2019-11-01
Total Pages: 69
ISBN-13: 1728225272
DOWNLOAD EBOOK →Leverage the power of neuroscience to supercharge your sales success! A must-read for salespeople, business development managers, and business leaders. In The Neuroscience of Selling, acclaimed author John Asher unveils the closely guarded secrets that tap into the very core of human decision-making, empowering you to become a master of the sales process. By blending cutting-edge neuroscience with practical sales strategies, this guide will arm you with the tools you need to forge deep and lasting connections with your buyers, skyrocketing your sales figures to unprecedented heights. You'll discover: Neuroscience-Based Sales Techniques: Learn how to harness the power of the human brain to influence buyer behavior positively. Discover the inner workings of decision-making processes and tailor your sales approach to win over even the toughest prospects. Winning Over Hearts and Minds: Gain a profound understanding of the emotional triggers that drive buyer decisions. Craft compelling narratives that resonate with your audience on a deep, personal level, forging unbreakable connections that lead to increased loyalty and repeat business. The Art of Influence: Master the art of persuasion with cutting-edge neuro-selling techniques. Discover how to navigate objections, build trust, and close deals with confidence, making your competition fade into the background. Sales Strategies that Work: Leave outdated sales techniques behind and embrace a new era of effective selling. Explore practical, proven strategies that will help you surpass your targets and set new sales records. Empowering Your Sales Team: Whether you're a seasoned sales professional or a budding entrepreneur, this book equips you with the knowledge and tools to empower your entire sales team. Unleash their potential and transform them into a force to be reckoned with. In today's fast-paced and fiercely competitive market, understanding the intricacies of human behavior is the key to unlocking unparalleled success in sales. With The Neuroscience of Selling, you hold the ultimate playbook for mastering the art of sales persuasion and fostering genuine connections with buyers. Note: The Introduction and Chapter One to The Neuroscience of Selling are adapted under license by SalesBrain, LLC, © 2002-2019.
Buying In
Author: Rob Walker
Publisher: Random House Trade Paperbacks
Published: 2010-01-05
Total Pages: 322
ISBN-13: 0812974093
DOWNLOAD EBOOK →Brands are dead. Advertising no longer works. Consumers are in control. Or so we're told. In Buying In, Rob Walker argues that this accepted wisdom misses a much more important cultural shift, including a practice he calls murketing, in which people create brands of their own and participate, in unprecedented ways, in marketing campaigns for their favorites. Yes, rather than becoming immune to them, we are rapidly embracing brands. Profiling Timberland, American Apparel, Pabst Blue Ribbon, Red Bull, iPod, and Livestrong, among others, Walker demonstrates the ways in which buyers adopt products not just as consumer choices but as conscious expressions of their identities. Part marketing primer, part work of cultural anthropology, Buying In reveals why now, more than ever, we are what we buy—and vice versa.
The Transparency Sale
Author: Todd Caponi
Publisher: IdeaPress Publishing
Published: 2020-06-02
Total Pages: 0
ISBN-13: 9781646870226
DOWNLOAD EBOOK →The future of sales is radically transparent. Are you ready for it? Today, anyone buying anything relies on reviews and feedback shared by strangers and often trust those anonymously posted experiences more than the claims made by the providers of the products or services themselves. They expect to see the full picture and find out all of the pros and cons before making any purchase. And the larger the purchase, the greater the demand for transparency. What if the key to selling was to do exactly the opposite of what most sales courses tell you to do? It may be hard to imagine, but something as counterintuitive as leading with your flaws can result in faster sales cycles, increased win rates, and makes competing with you almost impossible. Leveraging transparency and vulnerability in your presentations and your negotiations leads to faster buyer consensus, larger deals, faster payments, longer commitments and more predictable sales forecasts. In this groundbreaking book, award winning sales leader Todd Caponi will reveal his hard-earned secrets for engaging potential buyers with unexpected honesty and understanding the buying brain to get the deal you want, while delighting your customer with the experience.
The Science of Selling
Author: David Hoffeld
Publisher: Penguin
Published: 2022-02-08
Total Pages: 289
ISBN-13: 0143129333
DOWNLOAD EBOOK →The Revolutionary Sales Approach Scientifically Proven to Dramatically Improve Your Sales and Business Success Blending cutting-edge research in social psychology, neuroscience, and behavioral economics, The Science of Selling shows you how to align the way you sell with how our brains naturally form buying decisions, dramatically increasing your ability to earn more sales. Unlike other sales books, which primarily rely on anecdotal evidence and unproven advice, Hoffeld’s evidence-based approach connects the dots between science and situations salespeople and business leaders face every day to help you consistently succeed, including proven ways to: - Engage buyers’ emotions to increase their receptiveness to you and your ideas - Ask questions that line up with how the brain discloses information - Lock in the incremental commitments that lead to a sale - Create positive influence and reduce the sway of competitors - Discover the underlying causes of objections and neutralize them - Guide buyers through the necessary mental steps to make purchasing decisions Packed with advice and anecdotes, The Science of Selling is an essential resource for anyone looking to succeed in today's cutthroat selling environment, advance their business goals, or boost their ability to influence others. **Named one of The 20 Most Highly-Rated Sales Books of All Time by HubSpot
The Buyer's Brain : Decoding The Consumer Behaviour
Author: Deepak Saini
Publisher: Deepak saini
Published: 2023-03-20
Total Pages: 75
ISBN-13:
DOWNLOAD EBOOK →"Discover the secrets of the consumer's mind with 'The Buyer's Brain: Decoding Consumer Behavior'. This comprehensive guide delves into the psychology behind purchasing decisions and offers valuable insights for both readers and businesses. By understanding the thought processes of consumers, you can solve problems and create new strategies for success. This book explores commonly used strategies and provides a roadmap for businesses to achieve success through a deeper understanding of consumer behavior."
