Retail Advertising and Promotion

Retail Advertising and Promotion PDF

Author: Jay Diamond

Publisher: Bloomsbury Publishing USA

Published: 2011-03-17

Total Pages: 449

ISBN-13: 1609019725

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Retail Advertising and Promotion explores how today's retailers can effectively reach their existing customers while also attracting and retaining new ones. The only advertising book that focuses specifically on the retail industry, it covers historical perspectives, ethics, regulations, and current trends while featuring practical information on planning and budgeting and advice on how to work with advertising agencies. All forms of advertising media are covered, from newspapers and magazines to television, radio, outdoor advertising, and the Internet. The book also discusses promotional tools such as special events, visual merchandising, and public relations, providing students with all they need to coordinate successful advertising and promotional initiatives on behalf of a retail business. Instructors, contact your Sales Representative for access to Instructor's Materials.

Fashion Sales Promotion

Fashion Sales Promotion PDF

Author: Pamela M. Phillips

Publisher: John Wiley & Sons

Published: 1985

Total Pages: 248

ISBN-13:

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In this Second Edition, Phillips attempts to& -- (1) demystify the field of fashion sales promotion, (2) introduce readers to each piece of the promotions puzzle, and (3) demonstrate how these pieces fit together& -- all toward the ultimate goal of giving readers the ability to apply the skills they've learned. The book reflects the latest developments in fashion sales promotion, including CD-ROM technology, selling over the Internet, and the overall increase of supplier and media art support. The author conveys concepts in a clear, concise writing style designed to be easily accessible to both the student of the fashion industry and the entrepreneur in the field.

Retail Fashion Promotion and Advertising

Retail Fashion Promotion and Advertising PDF

Author: Mary Frances Drake

Publisher: Prentice Hall

Published: 1992

Total Pages: 354

ISBN-13: 9780023300295

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Every step in the promotional activities of a fashion retailer is given thorough examination in this one book, from researching consumer attitudes to planning advertising budgets, from determining strategy to preparing ad copy and layout. The book also provides strong coverage of the often-omitted topics of merchandise presentation, visual merchandising and fashion shows.

Retailing in the 21st Century

Retailing in the 21st Century PDF

Author: Manfred Krafft

Publisher: Springer Science & Business Media

Published: 2009-12-17

Total Pages: 458

ISBN-13: 3540720030

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With crisp and insightful contributions from 47 of the world’s leading experts in various facets of retailing, Retailing in the 21st Century offers in one book a compendium of state-of-the-art, cutting-edge knowledge to guide successful retailing in the new millennium. In our competitive world, retailing is an exciting, complex and critical sector of business in most developed as well as emerging economies. Today, the retailing industry is being buffeted by a number of forces simultaneously, for example the growth of online retailing and the advent of ‘radio frequency identification’ (RFID) technology. Making sense of it all is not easy but of vital importance to retailing practitioners, analysts and policymakers.

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