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Influential Peers! Consumer behavior and complex business relationships in food supply chain networks

Author: Christoph Wiedenroth

Publisher: Cuvillier Verlag

Published: 2024-01-25

Total Pages: 256

ISBN-13: 3736969465

Consumers and primary producers are identified as important stakeholders in the necessary evolution to more sustainable agri-food supply chains. To contribute to their sustainable development, this dis-sertation analyzes both consumers current sustainability led food consumption trends and complex interactions among primary producers in food supply chain networks (FSCN). With respect to con-sumers, the influence of consumer comprehension on purchasing behavior of food products that car-ry sustainable food labels is investigated. Furthermore, characteristics of food consumption trends receptive to technological innovations, namely social media marketing, and driven by social innova-tions, this being consumers’ motives to consume food products for health-related luxury reasons are analyzed. Among primary producers, this dissertation investigates the influence of multiplex relation-ship dynamics, i.e. the influence of business and personal relationship dynamics among social net-work members on farmers’ strategic FSCN decisions.

Digital and Social Media Marketing

Author: Nripendra P. Rana

Publisher: Springer Nature

Published: 2019-11-11

Total Pages: 337

ISBN-13: 3030243745

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This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Business to Business Marketing

Author: Nick Ellis

Publisher: Oxford University Press, USA

Published: 2010-11-25

Total Pages: 381

ISBN-13: 0199551685

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The book provides a comprehensive introduction to the main theoretical and managerial issues of B2B marketing. It shows the significance of B2B marketing in modern economies within the complex network of buying and selling relationships between organizations.

Business Model Innovation

Author: S.M. Riad Shams

Publisher: Routledge

Published: 2021-04-26

Total Pages: 191

ISBN-13: 1000380408

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There has been growing interest on business models among academics and practitioners in recent years, as business model describes how an organization creates, distributes and captures value and, therefore, can be considered the DNA of the organization. Recently, factors related to digital transformation, the vital role of sustainability and social aspects, along with an increasing globalization, have pushed towards radical transformations in business models. This book aims to further our knowledge on business model innovation in new contexts of analysis and with new perspectives of investigation. Insights from business model innovation are presented from studies focusing on start-ups, small businesses and large businesses to provide a bigger picture on new dynamics connected to digital transformation, sustainability, new global relationships. As such, the scope is on new ways to create value, new components and dynamics (such as digitalization and sustainability) concerning the key elements of the business model (value creation, value configuration and value capture), and new relationships between actors that may foster business model innovation. It represents a valuable resource for practitioners willing to innovate business models, academics aiming at finding new research lines, and students keen to learn more about business models.

Supply Chain Management for Sustainable Food Networks

Author: Eleftherios Iakovou

Publisher: John Wiley & Sons

Published: 2016-01-19

Total Pages: 335

ISBN-13: 1118930754

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An interdisciplinary framework for managing sustainable agrifood supply chains Supply Chain Management for Sustainable Food Networks provides an up-to-date and interdisciplinary framework for designing and operating sustainable supply chains for agri-food products. Focus is given to decision-making procedures and methodologies enabling policy-makers, managers and practitioners to design and manage effectively sustainable agrifood supply chain networks. Authored by high profile researchers with global expertise in designing and operating sustainable supply chains in the agri-food industry, this book: Features the entire hierarchical decision-making process for managing sustainable agrifood supply chains. Covers knowledge-based farming, management of agricultural wastes, sustainability, green supply chain network design, safety, security and traceability, IT in agrifood supply chains, carbon footprint management, quality management, risk management and policy- making. Explores green supply chain management, sustainable knowledge-based farming, corporate social responsibility, environmental management and emerging trends in agri-food retail supply chain operations. Examines sustainable practices that are unique for agriculture as well as practices that already have been implemented in other industrial sectors such as green logistics and Corporate Social Responsibility (CSR). Supply Chain Management for Sustainable Food Networks provides a useful resource for researchers, practitioners, policy-makers, regulators and C-level executives that deal with strategic decision-making. Post-graduate students in the field of agriculture sciences, engineering, operations management, logistics and supply chain management will also benefit from this book.

Bulletin of the Atomic Scientists

Author:

Publisher:

Published: 1955-04

Total Pages: 64

ISBN-13:

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The Bulletin of the Atomic Scientists is the premier public resource on scientific and technological developments that impact global security. Founded by Manhattan Project Scientists, the Bulletin's iconic "Doomsday Clock" stimulates solutions for a safer world.

Communicating Sustainability for the Green Economy

Author: Lynn R Kahle

Publisher: Routledge

Published: 2015-01-28

Total Pages: 313

ISBN-13: 1317474023

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With chapters written by experts in their field, this volume advances the understanding of theory and successful practice of marketing and promoting environmental sustainability. Some experts predict that the next big trend in business will involve the green economy. Yet, communicating sustainability to consumers provides a set of challenges for marketers that do not necessarily follow all the rules of other types of marketing communication. In many ways the concept of sustainability challenges the core ideals of promoting consumption. Accordingly, this book identifies for researchers and practitioners the barriers that keep customers from engaging in environmentally sustainable consumption and find ways to overcome those barriers. The book includes topics such corporate advertising strategy related to sustainability, corporate social responsibility advertising, greenwashing, advertising related to values, persuasion and persuasion knowledge in sustainability marketing, social media and sustainability, and advertising and public policy.

Local Food Environments

Author: Kimberly B. Morland

Publisher: CRC Press

Published: 2022-04-19

Total Pages: 333

ISBN-13: 1000548619

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"In this book, Morland, Lehmann, and Karpyn discuss the critical need for healthy food financing programs as a vehicle to improve food access for all Americans. In my career as a public servant, there are very few legislative achievements that I’m prouder of than the Healthy Food Financing Initiative, which started in my home state of Pennsylvania. The program gained status as a proven and economically sustainable federal program that is helping to improve the quality of life in our neighborhoods: by allowing millions access to healthy, affordable food." – Congressman Dwight Evans United States House of Representatives, Pennsylvania, District 3 "If we work together, we can create a healthy food system that is equitable and accessible to all. This book highlights the importance of healthy food projects like grocery stores, farmers markets, co-ops, and other healthy food retail in revitalizing local communities across the country. Without basic nourishment, kids and families simply won’t be successful – which is why this book is a must read." – Sam Kass President Obama’s Senior Nutrition Policy Advisor and Executive Director of Let’s Move! "Morland and colleagues’ new second edition provides an excellent foundation for courses in food policy and community nutrition. Their detailed review of the economics of local and national food financing will open students’ minds to the complexity inherent in measuring and interpreting outcomes." – Robert S. Lawrence, MD, MACP Founder and Former Director of the Center for a Livable Future Johns Hopkins University, Bloomberg School of Public Health Features ● Describes how disparities in food access formed in the United States ● Includes federal policies and programs aimed at addressing food access in underserved areas, including the Healthy Food Financing Initiative ● Features examples of state initiatives that address poor access to food retailers ● Provides methods for program evaluation utilizing principals of implementation and dissemination science ● Includes critical thinking questions and embedded videos aimed to generate discussions on how restricted local food environments in the United States are rooted in economic disparities that impact food access as well as housing, education, and job opportunities

Bulletin of the Atomic Scientists

Author:

Publisher:

Published: 1970-06

Total Pages: 116

ISBN-13:

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Bulletin of the Atomic Scientists

Author:

Publisher:

Published: 1966-06

Total Pages: 96

ISBN-13:

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