The Psychology of Attitudes and Attitude Change

The Psychology of Attitudes and Attitude Change PDF

Author: Gregory R. Maio

Publisher: SAGE Publications

Published: 2009

Total Pages: 289

ISBN-13: 141292975X

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Written by two world-leading academics in the field of attitudes research, is a brand new textbook that gets to the very heart of this fascinating and far-reaching field. Greg Maio and Geoffrey Haddock describe how scientific methods have been used to better understand attitudes and how they change. With the aid of a few helpful metaphors, the text provides readers with a grasp of the fundamental concepts for understanding attitudes and an appreciation of the scientific challenges that lay ahead.

Attitudes And Persuasion

Attitudes And Persuasion PDF

Author: Richard E Petty

Publisher: Routledge

Published: 2018-02-20

Total Pages: 336

ISBN-13: 0429970706

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This book provides a needed survey of a truly remarkable number of different theoretical approaches to the related phenomena of attitude and belief change. It focuses on variable perspective theory which is far more deserving of attention than the present level of research activity.

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