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Influencer Marketing Applications Within the Metaverse

Author: Rohit Bansal

Publisher: Business Science Reference

Published: 2023

Total Pages: 0

ISBN-13: 9781668488997

"The book is aimed at providing up-to-date research on the emergence of inlfuencer marketing and metaverse technology, innovative applications of metaverse in influencer marketing, role and future of metaverse in influencer marketing. This book can provide more details about impact, application and role of meaverse in influencer marketing and customer engagement. There is a need to disseminate about various aspects and emerging trends involved in the metaverse and its role and applications in influencer marketing. The aim is to bring together readers such as researchers, developers, practitioners and educators interested in advancement of the state of the metaverse and its applications in influencer marketing and digital world"--

Influencer Marketing Applications Within the Metaverse

Author: Bansal, Rohit

Publisher: IGI Global

Published: 2023-05-22

Total Pages: 353

ISBN-13: 1668489007

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The metaverse is an immersive digital world that combines augmented reality (AR) and virtual reality (VR) to allow people to interact online as if they were in the physical world. While everything in the metaverse doesn’t exist in the physical world, it still offers unique opportunities for customers to experience your brand. The metaverse is free from physical limitations, presenting a novel opportunity for brands. Just as e-commerce revolutionized the way people shop, so could the metaverse. And by taking advantage of the metaverse's ability to bridge the gap between physical and virtual commerce, brands can use it to enrich their consumers' shopping experiences. To be successful, brands must quickly learn from mistakes and build on successful campaigns to stand out. The metaverse is data-driven, and marketers can use this in creating their growth strategies. Because growth marketing involves continuous experimentation and testing, brands can use this virtual world as their stomping ground to analyze their various marketing campaigns and observe consumer behavior. Influencer Marketing Applications Within the Metaverse explores how enterprises experimenting with the metaverse can connect, engage with, and incentivize human and machine customers to create new value exchanges, revenue streams, and markets. The book examines how brands can enrich their consumers’ shopping experiences by taking advantage of the metaverse's ability to bridge the gap between physical and virtual commerce. Covering topics such as augmented and virtual reality, customer experience, and gamification, this book is ideal for marketing practitioners, researchers, undergraduate and postgraduate students, non-government and government organizations, and more.

Using Influencer Marketing as a Digital Business Strategy

Author: Teixeira, Sandrina

Publisher: IGI Global

Published: 2023-12-08

Total Pages: 388

ISBN-13:

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Using Influencer Marketing as a Digital Business Strategy presents a comprehensive exploration of the burgeoning world of digital influencers, whose impact on consumer behavior and brand promotion is rapidly transforming the marketing landscape. This book delves into the most relevant topics in the field, providing a valuable contribution to both management and academia alike. The book delves into the essence of influencer marketing by examining the different types of influencers and their crucial role in reaching a brand's target audience. The strategic partnership between influencers and brands is analyzed, highlighting how these influential content creators act as powerful intermediaries between companies and potential consumers. By examining the intricate relationship between influencers, brands, and consumers, the book sheds light on the purchase intention process and consumer habits in the digital age. Given the recent emergence of influencer marketing as a prominent force, this book serves as a critical reference source for researchers, business executives, marketing professionals, influencer marketing agencies, and graduate students seeking to expand their understanding of this dynamic field.

Consumer Experience and Decision-Making in the Metaverse

Author: Tarnanidis, Theodore

Publisher: IGI Global

Published: 2024-06-24

Total Pages: 333

ISBN-13:

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Traditional marketing approaches must be more effective in a digital world where consumers seek more immersive and personalized experiences. Businesses need to help to engage with their target audience and to understand their evolving needs and preferences. This disconnect hinders their ability to create impactful marketing strategies that resonate with consumers and drive meaningful interactions. Consumer Experience and Decision-Making in the Metaverse offers a solution by exploring how the metaverse transforms consumer behavior and marketing practices. The book provides insights into immersive consumer experiences, virtual brand presence, data-driven personalization, and more through a collection of research. It equips readers with the knowledge and strategies to adapt to this new digital landscape and engage with consumers in innovative ways.

Marketing and Smart Technologies

Author: José Luís Reis

Publisher: Springer Nature

Published:

Total Pages: 859

ISBN-13: 9819715520

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Navigating Virtual Worlds and the Metaverse for Enhanced E-Learning

Author: Chafiq, Nadia

Publisher: IGI Global

Published: 2024-02-26

Total Pages: 309

ISBN-13:

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From collaborative platforms to deep learning, from serious games to Massive Open Online Courses (MOOCs), the array of digital tools is staggering. This ever-accelerating digital transformation necessitates a comprehensive understanding of how to harness these tools effectively for the benefit of learners and educators alike. With the educational metaverse emerging as a new frontier, the need for guidance, research, and insight is paramount. The challenge is clear: How can one navigate this intricate web of digital possibilities and create transformative educational experiences? Navigating Virtual Worlds and the Metaverse for Enhanced E-Learning offers a meticulously curated collection of original research and insights, serving as a guiding light in the complex world of digital learning. It not only identifies the challenges and opportunities presented by digital transformation but also provides concrete solutions and innovative approaches. Whether you are an academic scholar, an instructional designer, a learning data analyst, or an e-learning manager, this book is your indispensable companion on the journey to mastering digital education. It does not just offer theoretical frameworks; it unveils the latest empirical research findings, equipping you with the knowledge and tools needed to navigate the digital landscape effectively.

Service Innovations in Tourism: Metaverse, Immersive Technologies, and Digital Twin

Author: Singh, Surabhi

Publisher: IGI Global

Published: 2024-03-07

Total Pages: 317

ISBN-13:

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There is a serious issue affecting the tourism sector right now. Traditional service models and approaches are no longer sufficient to meet the evolving needs and expectations of travelers in a world characterized by unpredictability and rapid change. The demand for immersive and unique experiences has pushed this industry to explore innovative solutions. The challenge serves as the backdrop for the book, Service Innovations in Tourism: Metaverse, Immersive Technologies, and Digital Twin. In response to the industry's changing demands, this book offers a visionary solution. It presents a thorough exploration of service innovations in tourism, focusing on the transformative potential of the metaverse, digital twins, and immersive technologies. These cutting-edge innovations are reshaping the tourism landscape, offering travelers exciting new ways to choose accommodations, plan trips, and engage in events. This book goes beyond theoretical exploration into practical guidance that gives academic scholars, practitioners, students, and industry professionals the skills and insights they need to navigate and thrive in this quickly evolving field.

Technology and Luxury Hospitality

Author: Park Thaichon

Publisher: Taylor & Francis

Published: 2024-06-28

Total Pages: 335

ISBN-13: 1040049397

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The integration of pioneering information and communication technologies has transformed the hospitality sector. This groundbreaking book delves into the transformative power of cutting-edge technologies in the world of high-end travel and accommodation. As the digital revolution continues to reshape our lives, this book offers an exclusive look at how the hospitality industry is adapting and evolving to cater to the sophisticated tastes of the modern, tech-savvy traveller. In this eye-opening exploration, readers will be taken on a journey through the latest innovations in artificial intelligence, blockchain, and the metaverse as they intersect with the world of luxury hospitality. From AI-driven concierge services and smart hotel rooms that cater to guests' every whim to the democratization of luxury experiences through blockchain-based loyalty programmes and the rise of virtual reality travel, this book reveals the extraordinary possibilities that lie ahead for the discerning traveller. With insights from international experts, this edited collection provides a comprehensive and engaging overview of the current and future trends shaping the industry and will be valuable to scholars and postgraduate researchers across the hospitality sector, innovation, and luxury management.

Handbook of Research on Achieving Sustainable Development Goals With Sustainable Marketing

Author: Gigauri, Iza

Publisher: IGI Global

Published: 2023-06-26

Total Pages: 478

ISBN-13: 1668486830

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The prominent idea of sustainable development has influenced almost all disciplines, changing our understanding and behavior toward sustainability. In this respect, marketing has also been transforming from the sustainability point of view as emerging social and ecological problems caused by the exponential growth require sustainable solutions and joint efforts. Sustainable marketing intends to integrate ecological, social, and ethical concerns while creating value. Consumers, along with other stakeholders, expect that brands will contribute to work toward the sustainable development goals; therefore, companies need to redesign their marketing initiatives to create, promote, and deliver values that are in line with sustainability. The Handbook of Research on Achieving Sustainable Development Goals With Sustainable Marketing illuminates current developments in sustainable marketing and the new trends and tendencies concerning the concept in theory and practice. The book also explores the concept of sustainable marketing in todays context of the digital age, explains its boundaries and benefits, and describes the challenges and opportunities as well as the advantages and potential disadvantages of sustainable marketing and branding efforts. Covering key topics such as branding, marketing ethics, and corporate social responsibility, this premier reference source is ideal for marketers, business owners, managers, industry professionals, researchers, academicians, scholars, practitioners, instructors, and students.

Confronting Security and Privacy Challenges in Digital Marketing

Author: Pires, Paulo Botelho

Publisher: IGI Global

Published: 2023-07-10

Total Pages: 412

ISBN-13: 1668489600

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Marketing, and specifically its digital marketing component, is being challenged by disruptive innovations, which are creating new, unique, and unusual opportunities, and with the emergence of new paradigms and models. Other areas of knowledge have embraced these innovations with swiftness, adapting promptly and using them as leverage to create new paradigms, models, and realities. Marketing, in clear opposition, has been somewhat dismissive, ignoring the potential of these new contexts that are emerging, some of which are already unavoidable. Confronting Security and Privacy Challenges in Digital Marketing identifies the most relevant issues in the current context of digital marketing and explores the implications, opportunities, and challenges of leveraging marketing strategies with digital innovations. This book explores the impact that these disruptive innovations are having on digital marketing, pointing out guidelines for organizations to leverage their strategy on the opportunities created by them. Covering topics such as blockchain technology, artificial intelligence, and virtual reality, this book is ideal for academicians, marketing professionals, researchers, and more.