Inescapable Data

Inescapable Data PDF

Author: Chris Stakutis

Publisher: FT Press

Published: 2005

Total Pages: 306

ISBN-13: 0131852159

DOWNLOAD EBOOK →

An intense look at the deep impact of communications, computing, and data storage convergance on society, government, and the individual. Rich with solid analysis and supported by insightful interviews with industry leaders, this book will provide a mapping of Pervasive Data to the future of information management and flow.

Big Data and Human-Environment Systems

Big Data and Human-Environment Systems PDF

Author: Steven M. Manson

Publisher: Cambridge University Press

Published: 2023-01-31

Total Pages: 271

ISBN-13: 1108486282

DOWNLOAD EBOOK →

The first comprehensive treatment of data science as a new and powerful way to understand and manage human-environment interactions.

Marketing Database Analytics

Marketing Database Analytics PDF

Author: Andrew D. Banasiewicz

Publisher: Routledge

Published: 2013-08-06

Total Pages: 397

ISBN-13: 1135125694

DOWNLOAD EBOOK →

Marketing Database Analytics presents a step-by-step process for understanding and interpreting data in order to gain insights to drive business decisions. One of the core elements of measuring marketing effectiveness is through the collection of appropriate data, but this data is nothing but numbers unless it is analyzed meaningfully. Focusing specifically on quantitative marketing metrics, the book: Covers the full spectrum of marketing analytics, from the initial data setup and exploration, to segmentation, behavioral predictions and impact quantification Establishes the importance of database analytics, integrating both business and marketing practice Provides a theoretical framework that explains the concepts and delivers techniques for analyzing data Includes cases and exercises to guide students’ learning Banasiewicz integrates his knowledge from both his academic training and professional experience, providing a thorough, comprehensive approach that will serve graduate students of marketing research and analytics well.

Adenosine

Adenosine PDF

Author: Susan Masino

Publisher: Springer Science & Business Media

Published: 2012-08-30

Total Pages: 680

ISBN-13: 1461439035

DOWNLOAD EBOOK →

Homeostasis of key metabolites and metabolic health affects all bodily systems. Not surprisingly, altered metabolic function is associated with a wide spectrum of dysfunctions in the central nervous system – including developmental disorders, acute nervous system injury, and neurodegenerative disorders. Accordingly, metabolism-based therapies offer significant promise as new category of treatment options designed to limit, delay or reverse the disease process by reconstructing homeostatic functions. Increasingly it is appreciated that restoring metabolic health could promote normal nervous system activity, and improve behavior and cognition. Adenosine: A Key Link Between Metabolism and Central Nervous System Activity focusses on diverse aspects of adenosine, an evolutionarily conserved homeostatic bioenergetic regulator in the central nervous system. Because of its interrelationship with ATP (adenosine triphosphate), adenosine is integral to cell metabolism. At the same time, adenosine influences neuronal activity directly via receptors, and is involved in biochemical processes related to gene expression. Thus, adenosine is uniquely placed as a reciprocal and rapid link between changes in metabolism and changes in neuronal activity, and, on a longer time scale, to changes in gene expression and long term changes in cell function. Leaders in the field feature basic research on adenosine at the cellular level in the central nervous system, and relate these findings to its recognized potential in diverse acute and chronic disorders. This comprehensive overview of adenosine also highlights emerging adenosine-based treatments and associated opportunities for central nervous system disorders.

Molecular Dissection of Complex Traits

Molecular Dissection of Complex Traits PDF

Author: Andrew H. Paterson

Publisher: CRC Press

Published: 2019-09-17

Total Pages: 328

ISBN-13: 9781420049381

DOWNLOAD EBOOK →

In the past 10 years, contemporary geneticists using new molecular tools have been able to resolve complex traits into individual genetic components and describe each such component in detail. Molecular Dissection of Complex Traits summarizes the state of the art in molecular analysis of complex traits (QTL mapping), placing new developments in thi

Bargaining with the Machine

Bargaining with the Machine PDF

Author: Robert M. Pallitto

Publisher: University Press of Kansas

Published: 2020-08-17

Total Pages: 160

ISBN-13: 0700629858

DOWNLOAD EBOOK →

Cell phone apps share location information; software companies store user data in the cloud; biometric scanners read fingerprints; employees of some businesses have microchips implanted in their hands. In each of these instances we trade a share of privacy or an aspect of identity for greater convenience or improved security. What Robert M. Pallitto asks in Bargaining with the Machine is whether we are truly making such bargains freely—whether, in fact, such a transaction can be conducted freely or advisedly in our ever more technologically sophisticated world. Pallitto uses the social theory of bargaining to look at the daily compromises we make with technology. Specifically, he explores whether resisting these “bargains” is still possible when the technologies in question are backed by persuasive, even coercive, corporate and state power. Who, he asks, is proposing the bargain? What is the balance of bargaining power? What is surrendered and what is gained? And are the perceived and the actual gains and losses the same—that is, what is hidden? At the center of Pallitto’s work is the paradox of bargaining in a world of limited agency. Assurances that we are in control are abundant whether we are consumers, voters, or party to the social contract. But when purchasing goods from a technological behemoth like Amazon, or when choosing a candidate whose image is crafted and shaped by campaign strategists and media outlets, how truly free, let alone informed, are our choices? The tension between claims of agency and awareness of its limits is the site where we experience our social lives—and nowhere is this tension more pronounced than in the surveillance society. This book offers a cogent analysis of how that complex, contested, and even paradoxical experience arises as well as an unusually clear and troubling view of the consequential compromises we may be making.

Raw Data Is an Oxymoron

Raw Data Is an Oxymoron PDF

Author: Lisa Gitelman

Publisher: MIT Press

Published: 2013-01-25

Total Pages: 203

ISBN-13: 0262312336

DOWNLOAD EBOOK →

Episodes in the history of data, from early modern math problems to today's inescapable “dataveillance,” that demonstrate the dependence of data on culture. We live in the era of Big Data, with storage and transmission capacity measured not just in terabytes but in petabytes (where peta- denotes a quadrillion, or a thousand trillion). Data collection is constant and even insidious, with every click and every “like” stored somewhere for something. This book reminds us that data is anything but “raw,” that we shouldn't think of data as a natural resource but as a cultural one that needs to be generated, protected, and interpreted. The book's essays describe eight episodes in the history of data from the predigital to the digital. Together they address such issues as the ways that different kinds of data and different domains of inquiry are mutually defining; how data are variously “cooked” in the processes of their collection and use; and conflicts over what can—or can't—be “reduced” to data. Contributors discuss the intellectual history of data as a concept; describe early financial modeling and some unusual sources for astronomical data; discover the prehistory of the database in newspaper clippings and index cards; and consider contemporary “dataveillance” of our online habits as well as the complexity of scientific data curation. Essay Authors Geoffrey C. Bowker, Kevin R. Brine, Ellen Gruber Garvey, Lisa Gitelman, Steven J. Jackson, Virginia Jackson, Markus Krajewski, Mary Poovey, Rita Raley, David Ribes, Daniel Rosenberg, Matthew Stanley, Travis D. Williams