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Industrial Marketing Management
Author: Michael D. Hutt
Publisher: Chicago ; Montréal : The Dryden Press
Published: 1981
Total Pages: 504
ISBN-13:
DOWNLOAD EBOOK →Good,No Highlights,No Markup,all pages are intact, Slight Shelfwear,may have the corners slightly dented, may have slight color changes/slightly damaged spine.
Industrial Marketing Management
Author: M. Govindarajan
Publisher: Vikas Publishing House
Published: 2009-11-01
Total Pages: 281
ISBN-13: 8125913718
DOWNLOAD EBOOK →Industrial Marketing Management provides a comprehensive review and analysis of industrial marketing issues, practices and strategies with reference to Indian scenario. The main focus of this book is on building a conceptual understanding for developing industrial marketing strategies. It includes analysis of the caselets, which will sharpen the analytical ability of the students.
Industrial Marketing Management
Author: Michael D. Hutt
Publisher:
Published: 1985
Total Pages: 632
ISBN-13: 9784833702560
DOWNLOAD EBOOK →INDUSTRIAL MARKETING MANAGEMENT
Industrial Marketing Strategy
Author: Frederick E. Webster
Publisher: *Ronald Press
Published: 1984-08-10
Total Pages: 352
ISBN-13:
DOWNLOAD EBOOK →A reader-friendly, manager?s goal-oriented guide to marketing in the 21st century In today?s customer-oriented world, marketing principles are more important than ever for managers to understand and implement in their business strategy. The recent rise of outsourcing, strategic alliances, globalization, and e-commerce, as well as the failures of dot-com fool?s gold and fuzzy accounting, means the application of these principles, as always, is changing. This completely revised and updated edition repositions marketing as the process of defining, developing, and delivering customer value. Offering specific guidelines on creating a customer-focused, market-driven company, Market-Driven Management also includes new chapters on branding, marketing strategy implementation, sales force deployment, and value delivery.
Strategies for International Industrial Marketing (RLE International Business)
Author: Peter W Turnbull
Publisher: Routledge
Published: 2013-05-07
Total Pages: 305
ISBN-13: 1135124272
DOWNLOAD EBOOK →This study considers the key strategic issues of the management of customer relationships in international industrial marketing. It is based on extensive original research by the International Marketing and Purchase Group. The book reports on that research, in particular pointing out the differences in approach by different national groups in Europe.
Industrial Marketing Management
Author: Hutt
Publisher:
Published: 1981-02-01
Total Pages: 195
ISBN-13: 9780030526619
DOWNLOAD EBOOK →Industrial Marketing Management
Business-to-Business Marketing
Author: Ross Brennan
Publisher: SAGE Publications
Published: 2010-11-15
Total Pages: 409
ISBN-13: 1849201560
DOWNLOAD EBOOK →This volume examines views that argue business to business marketing is simply a variant of consumer marketing or is only concerned with inter-organizational relationship management.
