Industrial Marketing at Work
Author: McGraw-Hill Book Company
Publisher:
Published: 1927
Total Pages: 90
ISBN-13:
DOWNLOAD EBOOK →Lanterna Rally
eBook PDF Download Digital Library
Industrial Marketing Strategy
Author: Frederick E. Webster
Publisher: *Ronald Press
Published: 1984-08-10
Total Pages: 352
ISBN-13:
DOWNLOAD EBOOK →A reader-friendly, manager?s goal-oriented guide to marketing in the 21st century In today?s customer-oriented world, marketing principles are more important than ever for managers to understand and implement in their business strategy. The recent rise of outsourcing, strategic alliances, globalization, and e-commerce, as well as the failures of dot-com fool?s gold and fuzzy accounting, means the application of these principles, as always, is changing. This completely revised and updated edition repositions marketing as the process of defining, developing, and delivering customer value. Offering specific guidelines on creating a customer-focused, market-driven company, Market-Driven Management also includes new chapters on branding, marketing strategy implementation, sales force deployment, and value delivery.
Industrial Marketing
Author: Mukerjee
Publisher: Excel Books India
Published: 2009
Total Pages: 676
ISBN-13: 9788174467003
DOWNLOAD EBOOK →The Industrial (Marketing) Revolution
Author: Jared R. Fabac
Publisher:
Published: 2013-07
Total Pages: 207
ISBN-13: 1475998473
DOWNLOAD EBOOK →The industrial marketing sector-also known as business-to-business marketing- continues to rely on traditional advertising, marketing, and promotions to reach customers. But the old ways don't work anymore, and it's time to revolt. Jared R. Fabac, a renowned marketing expert, outlines the new technology, tools, and platforms that can help you participate in the revolution. He also outlines the dire consequences that could befall the companies that cling to the ways of the past. In this guidebook, you'll learn how to - Transform your marketing for today's audience; - Get found by the buyers you target; - Convert more prospects in shorter time; - Put your lead generation efforts on autopilot New technology, social media and other marketing and promotion platforms demand that companies in the industrial sector not only keep up with, but surpass their competition in this new environment. Putting your head in the sand while business deteriorates or doubling down on old methods won't help you beat competitors and remain relevant. You can only do that by recognizing that technology is here to stay and deciding to join The Industrial (Marketing) Revolution.
Business-to-Business Marketing
Author: Michael H. Morris
Publisher: SAGE
Published: 2001-03-29
Total Pages: 564
ISBN-13: 9780803959644
DOWNLOAD EBOOK →Thoroughly updated, this much anticipated new edition provides students with a comprehensive, state-of-the-art view of business to business marketing. With a focus on strategic thinking and acting, the authors examine the distinct challenges of the business-to-business marketplace. These include: faster product and service development; shortened product life cycles; new processes for selling, distribution, and customer service; an increase in entrepreneurial firms; and the need to create and sustain long-term customer relationships.
Industrial Marketing
Author: Robert R. Reeder
Publisher: Prentice Hall
Published: 1987
Total Pages: 680
ISBN-13:
DOWNLOAD EBOOK →Industrial Marketing Research
Author: Nicholas A H Stacey
Publisher: Hassell Street Press
Published: 2021-09-09
Total Pages: 296
ISBN-13: 9781014766786
DOWNLOAD EBOOK →This work has been selected by scholars as being culturally important and is part of the knowledge base of civilization as we know it. This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. To ensure a quality reading experience, this work has been proofread and republished using a format that seamlessly blends the original graphical elements with text in an easy-to-read typeface. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
Industrial Marketing Management
Author: Michael D. Hutt
Publisher: Chicago ; Montréal : The Dryden Press
Published: 1981
Total Pages: 504
ISBN-13:
DOWNLOAD EBOOK →Good,No Highlights,No Markup,all pages are intact, Slight Shelfwear,may have the corners slightly dented, may have slight color changes/slightly damaged spine.
Industrial Marketing
Author: Thomas Fotiadis
Publisher: Sage Publications Limited
Published: 2022-11-05
Total Pages: 360
ISBN-13: 9781529778533
DOWNLOAD EBOOK →An introductory textbook on industrial marketing and supply chain management that discusses industrial products and pricing, as well as key topics such as co-creation of value, big data, innovation, green practices and CSR.
The Marketing Challenge for Industrial Companies
Author: Claudio A. Saavedra
Publisher: Springer
Published: 2016-04-29
Total Pages: 440
ISBN-13: 3319306103
DOWNLOAD EBOOK →This book discusses the differences between consumer marketing and industrial marketing, as well as the challenges faced when putting each into practice. It identifies important distinctions in terms of product functionality, market research concepts and techniques, market segmentation, pricing, sales force and product launch. Furthermore, it reviews significant variations concerning other issues such as branding, distribution, product development and the organizational structure of the commercial department. Each chapter features both authoritative, novel concepts suited for global application and hands-on protocols. By presenting these concepts and their implementation, this book is the first of its kind in the field to help practitioners avoid using consumer-marketing techniques that could in fact be inappropriate for and detrimental to an industrial company strategy.
