Increasing Baseball Revenue from the Female Market

Increasing Baseball Revenue from the Female Market PDF

Author: Mark Dodds

Publisher:

Published: 2015

Total Pages:

ISBN-13: 9781526433268

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Claire Monroe was challenged to increase a minor league baseball team's revenue and was in charge of developing a marketing plan to target female baseball fans. This would be a new target market for the team. The increasing female fan base can create revenue for baseball franchises through ticket, merchandise, and concession sales, as well as connecting with sponsors who specifically target female customers. Although there are many gender similarities in regards to fan avidity, there are important differences between the sexes in terms of motivation, media, and merchandise needs. Claire must research the target audience, analyze marketing research data, and make recommendations to increase female attendance to have those women spend more money on baseball-related items.

Sports Marketing

Sports Marketing PDF

Author: Michael J. J. Fetchko

Publisher: Routledge

Published: 2018-10-09

Total Pages: 614

ISBN-13: 1351707280

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Highly practical and engaging, Sports Marketing equips students with the skills, techniques, and tools they need to be successful marketers in any sporting environment. The book combines scholarly theory with the perspectives of those who have been actively involved in the sports business. A worldwide range of examples from all levels of sports, as well as insider expertise, strongly ties classroom learning to real-world practice, and assures students that the theory is relevant. New material includes: • Expanded coverage of marketing analytics and the use of market-driven tactics showing students how to strengthen customer relationships and maximize profits • Greater attention to the impact of new technologies on customer relationships, such as social media, content marketing, ticketing strategies, and eSports, ensuring students are exposed to the latest advancements in marketing for sports • A stronger global focus throughout the book, including several new cases from outside the U.S., as well as coverage of international sporting organizations, such as FIFA and the ever popular English Premier League • Six new "You Make the Call" short cases to offer opportunities for analysis and decision making in sectors of sports marketing including sports media, experiential events, and eSports These popular "You Make the Call" cases and review questions stimulate lively classroom discussion, while chapter summaries and a glossary further support learning. Sports Marketing will give students of sports marketing and management a firm grasp of the ins and outs of working in sports.

Sport Consumer Behaviour

Sport Consumer Behaviour PDF

Author: Kostas Alexandris

Publisher: Routledge

Published: 2016-07-18

Total Pages: 396

ISBN-13: 1317431510

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All successful marketing strategies in sport or events must take into account the complex behaviour of consumers. This book offers a complete introduction to consumer behaviour in sport and events, combining theory and cutting-edge research with practical guidance and advice to enable students and industry professionals to become more effective practitioners. Written by three of the world’s leading sports marketing academics, it covers a wide range of areas including: social media and digital marketing the segmentation of the sport consumer market service quality and customer satisfaction sport consumer personalities and attitudes the external and environmental factors that influence sport consumer behaviour. These chapters are followed by a selection of international case studies on topics such as female sport fans, college sports, marathons and community engagement. The book’s companion website also provides additional resources exclusively for instructors and students, including test banks, slides and useful web links. As the only up-to-date textbook to focus on consumer behaviour in sport and events, Sport Consumer Behaviour: Marketing Strategies offers a truly global perspective on this rapidly-growing subject. This book is an invaluable resource for anyone involved in the sport and events industries, from students and academics to professional marketers.

Sport Industry Research and Analysis

Sport Industry Research and Analysis PDF

Author: Jacquelyn Cuneen

Publisher: Routledge

Published: 2020-02-13

Total Pages: 283

ISBN-13: 1000029700

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Sport Industry Research and Analysis offers a straightforward, no nonsense approach to research design and statistical analyses in sport organizations. This fully revised and updated new edition describes the research process, from identifying a research question to analyzing data, and uses real world scenarios to help students and industry professionals understand how to conduct research and apply the results in their wider work. The book includes clear, step-by-step instructions for the analysis and interpretation of data. It explains how to use Excel and SPSS for every key statistic and statistical technique, with screenshots illustrating every step and additional scenarios providing further context. "In Practice" contributions from sport industry professionals demonstrate how these practitioners use statistical analyses in their everyday tasks, and this new edition includes expanded sections on conducting a literature review and research ethics, as well as ancillary materials for instructors including slides, test questions, data files, answer sheets, and videos. This is the clearest and most easy-to-use guide to research and analysis techniques in sport, helping the reader to build essential skills and confidence in using statistics, vital to support decision-making in any sport enterprise. It is an essential text for any sport business research methods course, and an invaluable reference for all sport industry professionals.

Handbook of Sports Economics Research

Handbook of Sports Economics Research PDF

Author: John Fizel

Publisher: Routledge

Published: 2017-07-05

Total Pages: 194

ISBN-13: 1351564307

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The wealth of data available on sports makes the industry a singular laboratory for observing economic and business behavior and theory. This unique reference on sports economics research provides a detailed perspective on the current state of the discipline. Covering both team and individual sports that include tennis, golf, and motor racing, the handbook explores what we know, what we do not know, what is stable, what is changing, what is certain, and what is controversial in sports economics. The expert contributors address issues in particular sports or comparisons among sports along major topics such as revenue and costs, labor markets, market structure, market outcomes, and public policy.

Understanding American Sports

Understanding American Sports PDF

Author: Gerald R. Gems

Publisher: Routledge

Published: 2009-09-10

Total Pages: 508

ISBN-13: 1134067585

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Since the nineteenth century the USA has served as an international model for business, lifestyle and sporting success. Yet whilst the language of sport seems to be universal, American sports culture remains highly distinctive. Why is this so? How should we understand American sport? What can we learn about America by analyzing its sports culture? Understanding American Sports offers discussion and critical analysis of the everyday sporting and leisure activities of ‘ordinary’ Americans as well as the ‘big three’ (football, baseball, basketball), and elite sports heroes. Throughout the book, the development of American sport is linked to political, social, gender and economic issues, as well as the orientations and cultures of the multilayered American society with its manifold regional, ethnic, social, and gendered diversities. Topics covered include: American college sports the influence of immigrant populations the unique status of American football the emergence of women’s sport in the USA With co-authors from either side of the Atlantic, Understanding American Sports uses both the outsider’s perspective and that of the insider to explain American sports culture. With its extensive use of examples and illustrations, this is an engrossing and informative resource for all students of sports studies and American culture.

Sport Business Analytics

Sport Business Analytics PDF

Author: C. Keith Harrison

Publisher: CRC Press

Published: 2016-11-18

Total Pages: 260

ISBN-13: 1498761275

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Developing and implementing a systematic analytics strategy can result in a sustainable competitive advantage within the sport business industry. This timely and relevant book provides practical strategies to collect data and then convert that data into meaningful, value-added information and actionable insights. Its primary objective is to help sport business organizations utilize data-driven decision-making to generate optimal revenue from such areas as ticket sales and corporate partnerships. To that end, the book includes in-depth case studies from such leading sports organizations as the Orlando Magic, Tampa Bay Buccaneers, Duke University, and the Aspire Group. The core purpose of sport business analytics is to convert raw data into information that enables sport business professionals to make strategic business decisions that result in improved company financial performance and a measurable and sustainable competitive advantage. Readers will learn about the role of big data and analytics in: Ticket pricing Season ticket member retention Fan engagement Sponsorship valuation Customer relationship management Digital marketing Market research Data visualization. This book examines changes in the ticketing marketplace and spotlights innovative ticketing strategies used in various sport organizations. It shows how to engage fans with social media and digital analytics, presents techniques to analyze engagement and marketing strategies, and explains how to utilize analytics to leverage fan engagement to enhance revenue for sport organizations. Filled with insightful case studies, this book benefits both sports business professionals and students. The concluding chapter on teaching sport analytics further enhances its value to academics.

Social Issues in Sport

Social Issues in Sport PDF

Author: Ron Woods

Publisher: Human Kinetics

Published: 2020-12-11

Total Pages: 465

ISBN-13: 1492593869

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Social Issues in Sport, Fourth Edition With HKPropel Access, introduces students to the study of sport as a social phenomenon. It explores current trends in sport and examines complex connections between sport and politics, economics, religion, race, gender, youth, and more. Author Ronald Woods draws on his experience of more than 40 years as a professor, coach, and sport administrator to explore modern sport from historical and cultural perspectives. New coauthor B. Nalani Butler offers a fresh perspective to the study of sport from an emerging generation of Black female scholars. She draws on her background as an athlete and professor, and leverages her international experience from working with the Center for Sport, Peace and Society and the International Olympic Academy (IOA). The text’s presentation style, full-color design, and ample learning tools are designed to keep students engaged. Social Issues in Sport, Fourth Edition, addresses the Common Professional Component topics outlined by the Commission on Sport Management Accreditation (COSMA). The text remains grounded in practical application and provides opportunities for students to examine real-world issues through the lens of social theory. The fourth edition also features the following enhancements: Online learning tools delivered through HKPropel: case studies on current events, video lectures, and essay and multiple-choice questions to support applied learning and encourage critical thinking Increased emphasis on emerging issues such as sport wagering, the use of social protest by athletes, sexual harassment of or by athletes, and sport safety Discussions on the rise in popularity of esports and on the exploding influence of social media on athletes, spectators, and fans Updated sidebars that address current topics such as the effect of the COVID-19 pandemic on sport, offering a contemporary context to which students can apply the concepts in the text Social Issues in Sport, Fourth Edition, is streamlined into three parts, maintaining an accessible and student-friendly format that aligns with a 16-week semester. Part I sets the stage for studying sport from a sociological perspective by defining key terms and presenting crucial social theories. This section examines participation in sport, from spectators to performers, and explores sport economics through sport management, sport marketing, and sport media. Part II discusses sport institutions at all levels, from youth sport to Olympic competition. Part III is devoted to current issues and critically analyzes the effects of gender, race, economic status, religion, and government on sport. It also offers a detailed look at both ethics and deviance in sport. Social Issues in Sport, Fourth Edition, provides the foundations for critically examining the multifaceted roles of sport and physical activity in society. The information and activities offered by the text invite students to evaluate the sociocultural issues intertwined with sport and relate these themes to their own lives. Through this in-depth examination of sociocultural issues, students will be able to understand and appreciate the development of sport as a part and reflection of our society. Note: A code for accessing HKPropel is not included with this ebook but may be purchased separately.

Social Issues in Sport-3rd Edition

Social Issues in Sport-3rd Edition PDF

Author: Woods, Ron

Publisher: Human Kinetics

Published: 2015-09-24

Total Pages: 536

ISBN-13: 1450495206

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Social Issues in Sport, Third Edition, explores common questions and issues about sport and its relation to society through various sociological and cultural lenses. The text is grounded in practical application and provides social theories through which students may examine real-world issues.