Lanterna Rally

Author: Charles W. Bamforth

Publisher: Oxford University Press, USA

Published: 2020

Total Pages: 185

ISBN-13: 0190845953

"There is a supposed Chinese curse that says "May you live in interesting times'. There is no doubt whatsoever that, when it comes to beer, these most certainly are extremely interesting times. In China, itself, the brewing of beer accelerated at an astonishing rate in the past couple of decades. Elsewhere, in a huge range of countries but perhaps best typified by the likes of the United States, United Kingdom and Australia, there is a burgeoning so-called craft sector, with a vast growth in the number of brewing companies. Here in California, as elsewhere, there is no end to the ingenuity of these brewers, who are forever pushing the boundaries in terms of styles, ingredients and presentation of products that can either delight, disturb or distress the drinker, depending on perceptions, preferences and pre-conceived biases. No matter, the reality is that the beer world is emerging and exciting. There is an ongoing need for new brewers who are well-informed and capable - for which folks like me, whose day job has been to make a living out of teaching, are inordinately grateful. Equally, there seems to be a growing thirst from customers, not only for the beers themselves but also for an understanding of what they are drinking. Most of the books I have written over a quarter of a century have primarily been targeted at the producers of beer. This one, however, has been penned largely with the customer in mind, although I hope that won't stop those employed by brewing companies from reading it, because they sure need to know what I am preaching to the customer. Customers are becoming more knowledgeable and, therefore, more choosy and, yes, demanding. It's a good thing, provided they speak from a position of genuine understanding. I hope that this volume will help"--