In the Bubble

In the Bubble PDF

Author: John Thackara

Publisher: MIT Press

Published: 2006-02-17

Total Pages: 639

ISBN-13: 0262250373

DOWNLOAD EBOOK →

How to design a world in which we rely less on stuff, and more on people. We're filling up the world with technology and devices, but we've lost sight of an important question: What is this stuff for? What value does it add to our lives? So asks author John Thackara in his new book, In the Bubble: Designing for a Complex World. These are tough questions for the pushers of technology to answer. Our economic system is centered on technology, so it would be no small matter if "tech" ceased to be an end-in-itself in our daily lives. Technology is not going to go away, but the time to discuss the end it will serve is before we deploy it, not after. We need to ask what purpose will be served by the broadband communications, smart materials, wearable computing, and connected appliances that we're unleashing upon the world. We need to ask what impact all this stuff will have on our daily lives. Who will look after it, and how? In the Bubble is about a world based less on stuff and more on people. Thackara describes a transformation that is taking place now—not in a remote science fiction future; it's not about, as he puts it, "the schlock of the new" but about radical innovation already emerging in daily life. We are regaining respect for what people can do that technology can't. In the Bubble describes services designed to help people carry out daily activities in new ways. Many of these services involve technology—ranging from body implants to wide-bodied jets. But objects and systems play a supporting role in a people-centered world. The design focus is on services, not things. And new principles—above all, lightness—inform the way these services are designed and used. At the heart of In the Bubble is a belief, informed by a wealth of real-world examples, that ethics and responsibility can inform design decisions without impeding social and technical innovation.

Words That Work

Words That Work PDF

Author: Dr. Frank Luntz

Publisher: Hachette Books

Published: 2007-01-02

Total Pages: 438

ISBN-13: 1401385745

DOWNLOAD EBOOK →

The nation's premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this country In Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. With chapters like "The Ten Rules of Successful Communication" and "The 21 Words and Phrases for the 21st Century," he examines how choosing the right words is essential. Nobody is in a better position to explain than Frank Luntz: He has used his knowledge of words to help more than two dozen Fortune 500 companies grow. Hell tell us why Rupert Murdoch's six-billion-dollar decision to buy DirectTV was smart because satellite was more cutting edge than "digital cable," and why pharmaceutical companies transitioned their message from "treatment" to "prevention" and "wellness." If you ever wanted to learn how to talk your way out of a traffic ticket or talk your way into a raise, this book's for you.

The DARPA Model for Transformative Technologies: Perspectives on the U.S. Defense Advanced Research Projects Agency

The DARPA Model for Transformative Technologies: Perspectives on the U.S. Defense Advanced Research Projects Agency PDF

Author: William Boone Bonvillian

Publisher: Open Book Publishers

Published: 2020-01-09

Total Pages: 306

ISBN-13: 1783747943

DOWNLOAD EBOOK →

The authors have done a masterful job of charting the important story of DARPA, one of the key catalysts of technological innovation in US recent history. By plotting the development, achievements and structure of the leading world agency of this kind, this book stimulates new thinking in the field of technological innovation with bearing on how to respond to climate change, pandemics, cyber security and other global problems of our time. The DARPA Model provides a useful guide for governmental agency and policy leaders, and for anybody interested in the role of governments in technological innovation. —Dr. Kent Hughes, Woodrow Wilson International Center for Scholars This volume contains a remarkable collection of extremely insightful articles on the world’s most successful advanced technology agency. Drafted by the leading US experts on DARPA, it provides a variety of perspectives that in turn benefit from being presented together in a comprehensive volume. It reviews DARPA’s unique role in the U.S. innovation system, as well as the challenges DARPA and its clones face today. As the American model is being considered for adoption by a number of countries worldwide, this book makes a welcome and timely contribution to the policy dialogue on the role played by governments in stimulating technological innovation. — Prof. Charles Wessner, Georgetown University The U.S. Defense Advanced Research Projects Agency (DARPA) has played a remarkable role in the creation new transformative technologies, revolutionizing defense with drones and precision-guided munitions, and transforming civilian life with portable GPS receivers, voice-recognition software, self-driving cars, unmanned aerial vehicles, and, most famously, the ARPANET and its successor, the Internet. Other parts of the U.S. Government and some foreign governments have tried to apply the ‘DARPA model’ to help develop valuable new technologies. But how and why has DARPA succeeded? Which features of its operation and environment contribute to this success? And what lessons does its experience offer for other U.S. agencies and other governments that want to develop and demonstrate their own ‘transformative technologies’? This book is a remarkable collection of leading academic research on DARPA from a wide range of perspectives, combining to chart an important story from the Agency’s founding in the wake of Sputnik, to the current attempts to adapt it to use by other federal agencies. Informative and insightful, this guide is essential reading for political and policy leaders, as well as researchers and students interested in understanding the success of this agency and the lessons it offers to others.

Mass Mediations

Mass Mediations PDF

Author: Walter Armbrust

Publisher: Univ of California Press

Published: 2000-09-19

Total Pages: 400

ISBN-13: 9780520219267

DOWNLOAD EBOOK →

This book takes a new approach to studying the contemporary Middle East, focusing on popular culture, including film, music, and television. Innovative essays by a group of smart young scholars in anthropology, history, and ethnomusicology.

The Animated Man

The Animated Man PDF

Author: Michael Barrier

Publisher: Univ of California Press

Published: 2008-04-07

Total Pages: 430

ISBN-13: 0520256190

DOWNLOAD EBOOK →

Film and televsion.

Wizard!

Wizard! PDF

Author: Stephen Brown

Publisher: Great Brand Stories S.

Published: 2005

Total Pages: 0

ISBN-13: 9781904879305

DOWNLOAD EBOOK →

Harry Potter may not be the biggest brand in the world, or the most venerable, but his story is one of the most dramatic. This book tells the story of the Harry Potter brand and how it has taken the entertainment world by storm. Joanne K Rowling and her fabulous money-spinning creation is a contemporary fairytale, a 21st century version of the classic cornucopian chronicle. An impoverished single parent pens an accidental bestseller, which grows exponentially. The book begets more books, which beget movies and merchandise and huge media coverage. Today, Harry Potter is as much a brand as Tom Cruise, Starbucks or even Heinz. This book provides a fascinating insight into how Harry Potter became one of the world's most recognised brands in an extraordinarily short period of time.

A Reader in Themed and Immersive Spaces

A Reader in Themed and Immersive Spaces PDF

Author: Scott A. Lukas

Publisher: Lulu.com

Published: 2016

Total Pages: 366

ISBN-13: 1365318141

DOWNLOAD EBOOK →

"Themed spaces have, at their foundation, an overarching narrative, symbolic complex, or story that drives the overall context of their spaces. Theming, in some very unique ways, has expanded beyond previous stereotypes and oversimplifications of culture and place to now consider new and often controversial topics, themes, and storylines."--Publisher's website.

Circus, Science and Technology

Circus, Science and Technology PDF

Author: Anna-Sophie Jürgens

Publisher: Springer Nature

Published: 2020-06-22

Total Pages: 203

ISBN-13: 303043298X

DOWNLOAD EBOOK →

This book explores the circus as a site in and through which science and technology are represented in popular culture. Across eight chapters written by leading scholars – from fields as varied as performance and circus studies, art, media and cultural history, and engineering – the book discusses to what extent the engineering of circus and performing bodies can be understood as a strategy to promote awe, how technological inventions have shaped circus and the cultures it helps constitute, and how much of a mutual shaping this is. What kind of cultural and aesthetic effects does engineering in circus contexts achieve? How do technological inventions and innovations impact on the circus? How does the link between circus and technology manifest in representations and interpretations – imaginaries – of the circus in other media and popular culture? Circus, Science and Technology examines the ways circus can provide a versatile frame for interpreting our relationship with technology.