eBook PDF Download Digital Library
Author: Jack Haberstroh
Publisher: Cross Roads Books
Published: 1994
Total Pages: 212
ISBN-13:
DOWNLOAD EBOOK →A veteran university educator, researcher and advertising practitioner thoroughly explores the subject of subliminal persuasion, its history, legality, effectiveness, and even its very existence.
Author: Winston Fletcher
Publisher: OUP Oxford
Published: 2008-07-10
Total Pages: 313
ISBN-13: 0191647594
DOWNLOAD EBOOK →During much of the second half of the 20th century advertising in Britain led the world. Yet no history of British advertising covering this heady period has previously been published. During those years advertising increasingly came to touch upon almost every aspect of every individual's life, and reached its peak as a proportion of the Gross National Product. It boosted economic growth and peoples' affluence. But at the same time the advertising industry was frequently under siege, as politicians, pressure groups, and others constantly sought to restrain its influence - and often succeeded. For several decades the creativity of British campaigns was preeminent around the globe. But Powers of Persuasion is not just about advertisements - it is about advertising. During those years Britain was also a world leader in setting industry benchmarks - innovating the account planning discipline, setting the standard for public service advertising, launching global advertising awards festivals, introducing the best system of advertising regulation, setting up both the world's largest advertising archive and the world's most comprehensive on-line advertising research databank. These were the keystones on which British creativity was built. Simultaneously, major British advertising companies - particularly Saatchi & Saatchi and WPP - raced to the top of the global league. Powers of Persuasion tells the authoritative story of this dynamic, exhilarating era, with pen portraits of the personalities involved, anecdotes, case histories, and essential data. Written (from the inside) by one of the industry's leaders, this is a book for all interested in advertising and its role in society, business, and the media.
Author: Laura L. Finley
Publisher: Bloomsbury Publishing USA
Published: 2016-04-18
Total Pages: 249
ISBN-13: 1440837953
DOWNLOAD EBOOK →Using historical and current examples from film, television, literature, advertisements, and music, this book reveals the ways that rape and abuse are typically presented—and misrepresented—and evaluates the impact of these depictions on consumers. Incidences of domestic abuse and sexual assault aren't only commonplace nationwide and the source of a shockingly large number of serious injuries and deaths; they're also problems that are often subject to myths and misleading depictions in popular culture and media. The author of this important book seeks to shed light on the situation by examining the specific issues related to domestic violence and sexual assault, from the scope and extent of the problem to victim and offender characteristics, and from common misconceptions to societal, cultural, and judicial responses and prevention efforts. Each chapter discusses movies, music, literature, and other forms of popular culture that address issues of domestic abuse and sexual assault, identifying both accurate depictions and problematic examples. The final section of the book addresses how our culture responds to and attempts to prevent domestic abuse and sexual assault, covering depictions of police response to these kinds of crimes in popular culture, how the justice system handles these cases, and individual and community efforts to curb domestic abuse and sexual assault. A compendium of films, documentaries, popular books, and song lyrics featuring domestic abuse and sexual assault enables readers to easily investigate the subject further.
Author: Herbert Rotfeld
Publisher: Bloomsbury Publishing USA
Published: 2001-09-30
Total Pages: 248
ISBN-13: 0313004560
DOWNLOAD EBOOK →The modern marketing concept, with its focus on creating consumer satisfaction, makes marketing seem beyond reproach. Instead of its successes and failures, Rotfeld focuses on the uses, and frequent abuses, of marketing analysis. His book--a collection of clearly observed and forceful case studies drawn from his personal research and study--deals with the pragmatic realities of marketing and its limitations. He argues that marketing can only serve consumer predispositions. It cannot guarantee satisfaction. When marketers lose sight of this, they actually ignore their market. Rotfeld takes the unusual approach of providing a fundamental view of the relationship between marketing and its customers. He shows what can happen when that relationship is misperceived or its implications are mistaken. Marketing gets misplaced. For marketing practitioners and academics, his book is a unique study of how marketing and consumers interact. As Rotfeld explains: Misplaced Marketing is a term I coined, using `marketing' to refer to the marketing analysis of consumers and `misplaced' to mean either `lost' or `ignored.' Many firms `misplace' marketing in the sense of losing track of what it is and what it can do; many not-for-profit organizations do not use marketing in a way that could improve the results of their efforts. Just because marketing is satisfying consumers does not mean it is above reproach, since Al Capone satisfied many consumers too. Moreover, there are critics who fear marketing power and feel that any service to consumers is a problem for society. This is misplaced marketing in the sense that it is misused, abused, or tied to products that do not serve society's interests. Just because marketing perspectives are misplaced does not mean a product or service will fail, nor does it mean it should be banned. My book gives a perspective to understand the view of business critics and ways to improve business decision-making. The book also provides an unusual examination of the entire relationship of business to its customers.
Author: Brian Coleman
Publisher: Villard
Published: 2009-03-12
Total Pages: 530
ISBN-13: 030749442X
DOWNLOAD EBOOK →A Tribe Called Quest • Beastie Boys • De La Soul • Eric B. & Rakim • The Fugees • KRS-One • Pete Rock & CL Smooth • Public Enemy • The Roots • Run-DMC • Wu-Tang Clan • and twenty-five more hip-hop immortals It’s a sad fact: hip-hop album liners have always been reduced to a list of producer and sample credits, a publicity photo or two, and some hastily composed shout-outs. That’s a damn shame, because few outside the game know about the true creative forces behind influential masterpieces like PE’s It Takes a Nation of Millions. . ., De La’s 3 Feet High and Rising, and Wu-Tang’s Enter the Wu-Tang (36 Chambers). A longtime scribe for the hip-hop nation, Brian Coleman fills this void, and delivers a thrilling, knockout oral history of the albums that define this dynamic and iconoclastic art form. The format: One chapter, one artist, one album, blow-by-blow and track-by-track, delivered straight from the original sources. Performers, producers, DJs, and b-boys–including Big Daddy Kane, Muggs and B-Real, Biz Markie, RZA, Ice-T, and Wyclef–step to the mic to talk about the influences, environment, equipment, samples, beats, beefs, and surprises that went into making each classic record. Studio craft and street smarts, sonic inspiration and skate ramps, triumph, tragedy, and take-out food–all played their part in creating these essential albums of the hip-hop canon. Insightful, raucous, and addictive, Check the Technique transports you back to hip-hop’s golden age with the greatest artists of the ’80s and ’90s. This is the book that belongs on the stacks next to your wax. “Brian Coleman’s writing is a lot like the albums he covers: direct, uproarious, and more than six-fifths genius.” –Jeff Chang, author of Can’t Stop Won’t Stop “All producers and hip-hop fans must read this book. It really shows how these albums were made and touches the music fiend in everyone.” –DJ Evil Dee of Black Moon and Da Beatminerz “A rarity in mainstream publishing: a truly essential rap history.” –Ronin Ro, author of Have Gun Will Travel
Author: Alex Comfort
Publisher: Simon and Schuster
Published: 2003
Total Pages: 243
ISBN-13: 074347774X
DOWNLOAD EBOOK →A thirtieth anniversary edition of the guide first published in 1972 features updated text and illustrations and covers such topics as sexually transmitted diseases and achieving healthy intimacy.
Author: Laurie B. Mintz
Publisher: Simon and Schuster
Published: 2009-09-18
Total Pages: 256
ISBN-13: 1605501077
DOWNLOAD EBOOK →Shows how women can reenergize their sex lives by using a "Five T's" plan consisting of thoughts, talk, time, touch, and trysts.
Author: Merril D. Smith
Publisher: Bloomsbury Publishing USA
Published: 2018-05-03
Total Pages: 439
ISBN-13:
DOWNLOAD EBOOK →This two-volume set provides an authoritative overview of rape and other forms of sexual violence, containing the latest information about victims and perpetrators; events, laws, and trends related to sexual violence; and attitudes toward it. This encyclopedia will help readers to develop a deeper understanding of rape and other forms of sexual violence in the United States and around the world. Content illuminates all aspects of this serious issue, including the forms of trauma experienced by survivors/victims; different types of rape, from incest to acquaintance rape to prison rape; specific cases, events, and controversies; laws, policies, movements, and organizations pertaining to the issue; and legal, political, and cultural contributors to rape and other forms of sexual violence. Encyclopedia of Rape and Sexual Violence follows an A–Z format, but instead of comprising brief overview entries, it features twenty chapters, each of which is a long-form entry that covers key perspectives, laws, court cases, and statistics on survivors/victims and perpetrators. Leading scholars' and activists' perspectives on the subject add depth to the information provided; the set also includes a selection of essential primary documents.
Author: Charise Cheney
Publisher: NYU Press
Published: 2005-08
Total Pages: 222
ISBN-13: 081471613X
DOWNLOAD EBOOK →Cheney (ethnic studies, California Polytechnic State U.) considers the political expression of rap artists within the historical tradition of black nationalism. Interweaving songs and interviews with hip-hop artists and activists including Chuck D of Public Enemy and Rosa Clemente, manager of dead prez, Cheney links late 20th- century hip-hop nationalists with their 19th-century spiritual forebears and challenges the perception of hip-hop as simply sexist or misogynistic.
Author: Gail Hilson Woldu
Publisher: Bloomsbury Publishing USA
Published: 2008-10-30
Total Pages: 154
ISBN-13: 031308078X
DOWNLOAD EBOOK →Ice Cube is one of the most influential figures in the history of rap and hip-hop. Best known for the vitriol of his angry black man recordings of the late 1980s and mid 1990s, Ice Cube epitomizes the genre often referred to as gangsta rap. Much of his music from these years is focused on the disturbing realities of life in black urban ghettos, and as a result it chronicles such complex and controversial issues as racial stereotypes, street gangs, racial profiling, black on black crime, teen pregnancy, absentee fathers, and male-female relationships. His recordings with NWA are noteworthy for their sardonic humor in discussing dire issues. The group's landmark CD Straight Outta Compton (1988) is a palette of urban woes recounted in aggressive and hostile street vernacular, while Ice Cube's recordings of the 1990s now represent paradigms of the gangsta style. The first three chapters of The Words and Music of Ice Cube explore Ice Cube's recordings between 1988 and 1996 and situate Ice Cube in the context of other rappers of this period-most notably Public Enemy, Ice-T, Tupac, Biggie, and Snoop Dogg-whose music also chronicled explosive issues in urban ghettos. The fourth chapter considers Ice Cube's career in film, beginning with a discussion of his performance in Boyz n the Hood and ending with a look at his most recent films, Barber Shop, Barber Shop II, Are We There Yet? And Are We Done Yet? The fifth and final chapter looks back over all of Ice Cube's work to date and considers his impact and his legacy in music and popular culture at large. .
