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How to Win an Indian Election

Author: Shivam Shankar Singh

Publisher: Ebury Press

Published: 2019

Total Pages: 240

ISBN-13: 9780143446842

What role do political consultants play in election campaigns? How are political parties using technological tools such as data analytics, surveys and alternative media to construct effective, micro-targeted campaigns? How does the use of money impact election results? What aids in the en masse dissemination of divisive propaganda and fake news? What does it take to win an election in India today? What is the future of politics in the country? Written by a former election campaign consultant for a major political party, How to Win an Indian Election takes readers into the forbidden world of election war-rooms and gives them a glimpse of how strategy is formulated, what works with voters on the ground and what doesn't. Based on research, interviews and the author's own experiences, this book is invaluable for its insight into the inner workings of politics, political parties and what really makes for a winning election campaign.

How to Win an Indian Election

Author: Shivam Shankar Singh

Publisher: Penguin Random House India Private Limited

Published: 2019-02-27

Total Pages: 240

ISBN-13: 9353054737

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How the BJP Wins

Author: Prashant Jha

Publisher: Juggernaut Books

Published: 2017-09

Total Pages: 256

ISBN-13: 9386228459

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What's the secret of Modi's mass appeal? How does the RSS help at election time? Does communal incitement actually win votes? Why did Amit ShahÕs election maths fail him in Bihar? Prashant Jha answers these questions and more, dissecting the BJPÕs election machine with authority and insight

The Verdict

Author: Prannoy Roy

Publisher: Penguin Random House India Private Limited

Published: 2019-03-14

Total Pages: 287

ISBN-13: 9353054850

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What are the key factors that win or lose elections in India? What does, or does not, make India's democracy tick? Is this the end of anti-incumbency? Are opinion polls and exit polls reliable? How pervasive is the 'fear factor'? Does the Indian woman's vote matter? Does the selection of candidates impact results? Are elections becoming more democratic or less democratic? Can electronic voting machines (EVMs) be fiddled with? Can Indian elections be called 'a jugaad system'? Published on the eve of India's next general elections, The Verdict will use rigorous psephology, original research and as-yet undisclosed facts to talk about the entire span of India's entire electoral history-from the first elections in 1952, till today. Crucially, for 2019, it provides pointers to look out for, to see if the incumbent government will win or lose. Written by Prannoy Roy, renowned for his knack of demystifying electoral politics, and Dorab Sopariwala, this book will be compulsory reading for anyone interested in politics and elections in India.

The Political Campaign “How-to” Guide

Author: Nolan Crouse

Publisher: FriesenPress

Published: 2021-06-02

Total Pages: 160

ISBN-13: 1039114636

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“I wasn’t lucky. I deserved it.” - Prime Minister Margaret Thatcher The Political Campaign “How-to” Guide is a book that offers step-by-step guidelines on how to win an election as well as providing answers to questions a candidate may have about campaign planning. Whether running for Chief, mayor, reeve, councillor, MLA, MP or trustee in an indigenous, provincial, federal, municipal or school board election, this detailed book will provide candidates with the knowledge they need to run a successful campaign. Nolan Crouse, MBA, CCMP(TM) served as councillor and mayor in Canada for 13 years. In this book, he shares the secrets to his success in winning four consecutive election campaigns. From making the initial decision to run for office, to putting together an effective campaign team and brand, to fundraising, door knocking, message delivery and advertising – all the way to election day and beyond – this book offers valuable tips, insights, knowledge and tactics that have been proven to be useful and effective. Complete with checklists, great stories, images and examples, The Political Campaign “How-to” Guide is a must-read for anyone with an interest in running for public office for the first time or running for re-election in Canada. Most of the key principles also apply to all orders of elected office in the United States and many other democracies around the world.

Elite Parties, Poor Voters

Author: Tariq Thachil

Publisher: Cambridge University Press

Published: 2014-11-17

Total Pages: 353

ISBN-13: 1107070082

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Why do poor people often vote against their material interests? This puzzle has been famously studied within wealthy Western democracies, yet the fact that the poor voter paradox also routinely manifests within poor countries has remained unexplored. This book studies how this paradox emerged in India, the world's largest democracy. Tariq Thachil shows how arguments from studies of wealthy democracies (such as moral values voting) and the global south (such as patronage or ethnic appeals) cannot explain why poor voters in poor countries support parties that represent elite policy interests. He instead draws on extensive survey data and fieldwork to document a novel strategy through which elite parties can recruit the poor, while retaining the rich. He shows how these parties can win over disadvantaged voters by privately providing them with basic social services via grassroots affiliates. Such outsourcing permits the party itself to continue to represent the policy interests of their privileged base.

When Crime Pays

Author: Milan Vaishnav

Publisher: Yale University Press

Published: 2017-01-01

Total Pages: 434

ISBN-13: 0300216203

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The first thorough study of the co-existence of crime and democratic processes in Indian politics In India, the world's largest democracy, the symbiotic relationship between crime and politics raises complex questions. For instance, how can free and fair democratic processes exist alongside rampant criminality? Why do political parties recruit candidates with reputations for wrongdoing? Why are one-third of state and national legislators elected--and often re-elected--in spite of criminal charges pending against them? In this eye-opening study, political scientist Milan Vaishnav mines a rich array of sources, including fieldwork on political campaigns and interviews with candidates, party workers, and voters, large surveys, and an original database on politicians' backgrounds to offer the first comprehensive study of an issue that has implications for the study of democracy both within and beyond India's borders.

Costs of Democracy

Author: Devesh Kapur

Publisher: Oxford University Press

Published: 2018-06-13

Total Pages: 326

ISBN-13: 019909313X

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One of the most troubling critiques of contemporary democracy is the inability of representative governments to regulate the deluge of money in politics. If it is impossible to conceive of democracies without elections, it is equally impractical to imagine elections without money. Costs of Democracy is an exhaustive, ground-breaking study of money in Indian politics that opens readers’ eyes to the opaque and enigmatic ways in which money flows through the political veins of the world’s largest democracy. Through original, in-depth investigation—drawing from extensive fieldwork on political campaigns, pioneering surveys, and innovative data analysis—the contributors in this volume uncover the institutional and regulatory contexts governing the torrent of money in politics; the sources of political finance; the reasons for such large spending; and how money flows, influences, and interacts with different tiers of government. The book raises uncomfortable questions about whether the flood of money risks washing away electoral democracy itself.

Votes and Violence

Author: Steven Wilkinson

Publisher: Cambridge University Press

Published: 2006-11-23

Total Pages: 316

ISBN-13: 9780521536059

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This book explains the relationship between Hindu-Muslim riots and elections in India.

Why India Votes?

Author: Mukulika Banerjee

Publisher: Routledge

Published: 2017-09-19

Total Pages: 273

ISBN-13: 1317341651

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Why India Votes? offers a fascinating account of the Indian electorate through a series of comprehensive ethnographic explorations conducted across the country — Delhi, Uttar Pradesh, Bihar, West Bengal, Chhattisgarh, Madhya Pradesh, Tamil Nadu, Kerala, Maharashtra, Gujarat, and Rajasthan. It probes the motivations of ordinary voters, what they think about politicians, the electoral process, democracy and their own role within it. This book will be useful to scholars and students of political science, anthropology and sociology, those in media and politics, and those interested in elections and democracy as also the informed general reader.