Author: John Fullerton
Publisher: Indiana University Press
Published: 2004
Total Pages: 362
ISBN-13: 9780861966516
DOWNLOAD EBOOK →No further information has been provided for this title.
Author: Nicholas Johnson
Publisher:
Published: 2013
Total Pages: 218
ISBN-13: 9781300868477
DOWNLOAD EBOOK →For the thoughtful general reader and student of the mass media.
Author: Ray B. Browne
Publisher: Popular Press
Published: 1992-06
Total Pages: 218
ISBN-13: 9780879725600
DOWNLOAD EBOOK →Statistics indicate that more than half the population of America is illiterate or subliterate in the conventional sense, but very literate in other media such as television, sports, and leisure time activities. But statistics can lie or tell only half a fact. Since the languages of literacy are constantly expanding and developing, it is time that American educators, and the public in general, reexamine their definitions of literacy and the media in which we need to be literate. Therefore, educators must redefine literacy if they are to be realistic about its sources, uses, and values. The need is vital to a developing world.
Author: United States. Congress. Senate. Committee on Commerce
Publisher:
Published: 1969
Total Pages: 1454
ISBN-13:
DOWNLOAD EBOOK →Author: United States. Federal Communications Commission
Publisher:
Published: 1973
Total Pages: 1198
ISBN-13:
DOWNLOAD EBOOK →Author: United States. Federal Communications Commission
Publisher:
Published: 1975
Total Pages: 1320
ISBN-13:
DOWNLOAD EBOOK →Author: United States. Congress. Senate. Committee on Commerce. Subcommittee on Communications
Publisher:
Published: 1970
Total Pages: 244
ISBN-13:
DOWNLOAD EBOOK →Author: United States. Congress. Senate. Commerce
Publisher:
Published: 1970
Total Pages: 246
ISBN-13:
DOWNLOAD EBOOK →Author: Jib Fowles
Publisher: SAGE Publications
Published: 1992-01-14
Total Pages: 299
ISBN-13: 1452245916
DOWNLOAD EBOOK →Television corrupts our children, induces us to spend needlessly, and stimulates hostility and violence. Or does it? Jib Fowles sees television as a "grandly therapeutic force," that television is indeed good for you. He examines why nearly every American regularly watches television and why viewing is beneficial. Updated and jargon-free, Why Viewers Watch describes the overall effect of programming on the population. What do viewers get from television? What does it do for them? Why do academics negatively judge television? Using recent research reports, overlooked past studies, and fresh survey data to substantiate this positive role, Fowles first reviews the history of television and programming. After discussing what people expect from television, he explores how different types of programs satisfy different needs. Fowles also debunks many of the myths propagated by media scholars and "television prigs." With an easy-to-read style that is both entertaining and informative, Why Viewers Watch suits both the scholar and the student, the specialist and nonspecialist alike. As such, it is the perfect companion volume for courses in communication, journalism, sociology, and psychology. "The author does present another side to the complex effects debate--a side of which we should all be aware." --Et cetera from the First Edition: "An interesting--and challenging--book about television. So good it is surprising it has not received more attention. . . . There aren′t many really good books about television, and [this] is one of the best." --Peter Farrell, The Sunday Oregonian "I would recommend this book to interested television viewers, media scholars, and professionals. Fowles′ arguments are thought-provoking and sometimes compelling. The book is very readable and easily accessible to lower-division students. For those of us who spent our childhoods glued to the screen and believe we still turned out all right, this book will help alleviate our nagging guilt when we watch television. The book should help scholars reexamine our views on the impact of television′s content and our suggested changes. Media professionals should find the book a testament to the positive aspects of their medium." --The Southern Speech Communication Journal