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30 Days to Beauty Business Success
Author: Liz McKeon
Publisher:
Published: 2015-03-30
Total Pages: 268
ISBN-13: 9781508859444
DOWNLOAD EBOOK →You're a busy salon owner and you want practical, effective answers to everyday business problems - fast! '30 Days to Beauty Business Success' provides instant solutions to the key questions every manager ask themselves in these 5 categories: Customer Service, Money, Sales & Client Aquisition, People and Your Own Work/Life Balance.
Beauty Entrepreneurs
Author: Michelle F Williams
Publisher: Lulu Publishing Services
Published: 2013-07
Total Pages: 88
ISBN-13: 9781483400853
DOWNLOAD EBOOK →I consider myself an entrepreneur even though I spent 25 years in the corporate world. My passion is the beauty business. I created a consulting company to work primarily with beauty entrepreneurs. I was a beauty buyer and then advanced to become a Vice President in the high end department store category. For much of my career I observed people coming to sell me new products they created. So many had such great ideas but often missed the critical points they needed in order to sell into stores. Once I left the corporate world and began my own company to assist entrepreneurs in beauty, I was able to see the steps being taken to create a business in beauty. I learned even more about what to do and what not to do on every level. I knew writing this book and sharing all the tips I had for beauty entrepreneurs would help start up businesses to avoid the 10 most common mistakes and save money by working with the right support.
Start and Run a Successful Beauty Salon
Author: Bijan Yousef-Zadeh
Publisher: How To Books
Published: 2009-10-30
Total Pages: 241
ISBN-13: 1848033745
DOWNLOAD EBOOK →This book is a step-by-step guide to starting and running a successful beauty salon. It is aimed at the budding entrepreneur; a qualified beautician working for someone else who now wants to go it alone; or someone who is looking to change direction in their career. It draws on the experience of two people who have spent the last 25 years on the high street and in the field of beauty therapy. The beauty industry is growing rapidly. The face and skincare industry is already a multi billion pound industry. The desire to look good and younger has never been stronger. Men are increasingly joining in, with actors and footballers now promoting skincare ranges. In this book you will find everything you need to know, from starting up to managing your own profitable salon. It includes: - Training and gaining experience - Deciding what type of salon you want to run, and finding the right location - Planning the layout and decor - Buying equipment & products - What treatments to offer and what clientele to target - Managing staff and understanding employment legislation - Dealing with finance and accounts - Marketing and advertising your salon Contents: Acknowledgements; Preface; 1. Starting out in the beauty industry; 2. The Salon; 3. Salon management; 4. Qualificaitons, training and skills; 5. Staff and employment; 6. Clients and treatments; 7. Selecting products, equipment and furniture; 8. Business management; 9. Finance, money and accounts; 10. Marketing, advertising and promotion; 11. Formula for success; Index.
The Business of Beauty
Author: Carrie Herzner
Publisher:
Published: 2014-10-31
Total Pages: 168
ISBN-13: 9780990892502
DOWNLOAD EBOOK →Considering a career in the salon industry? Are you a recent cosmetology school graduate or stylist new to the business? Being a hairstylist is so much more than "doing hair." It's about uniting inner beauty with outward appearances... it's about effectively communicating with and finding a connection to every client that sits in your chair. Mastering the art of communication and possessing professional business skills are just as important as mastering the perfect haircut. This book will tell you how that's done. The Business of Beauty is a how-to guide for anyone involved in the salon industry. Whether you're imagining your days behind the chair or are currently working in a salon and wondering how to best build your business, the Business of Beauty addresses such questions as:What do clients look for in a stylist and salon? How do I choose the right salon for me?How do I build a clientele? Should I sign a non-compete agreement?How do I know when to raise my prices or switch salons? How do I use social media to build my client base?What should I do when I make a mistake?Full of client testimonials, advice and tips from salon owners and successful veterans of the industry, The Business of Beauty is your go-to manual on how to create success and happiness in the salon industry. In an industry that survives on fulfilling the needs of others, the Business of Beauty teaches you how to take care of your clients and just as importantly--how to take care of yourself.
How to Succeed in the Beauty-Barber and Nail Business
Author: maria lurdis afonso
Publisher:
Published: 2014-02-15
Total Pages: 396
ISBN-13: 9780982734100
DOWNLOAD EBOOK →detailed book on how to operate a beauty-barber and nail business...some tanning information also available
Beauty Imagined
Author: Geoffrey Jones
Publisher: OUP Oxford
Published: 2010-02-25
Total Pages: 432
ISBN-13: 0191609617
DOWNLOAD EBOOK →The global beauty business permeates our lives, influencing how we perceive ourselves and what it is to be beautiful. The brands and firms which have shaped this industry, such as Avon, Coty, Estée Lauder, L'Oréal, and Shiseido, have imagined beauty for us. This book provides the first authoritative history of the global beauty industry from its emergence in the nineteenth century to the present day, exploring how today's global giants grew. It shows how successive generations of entrepreneurs built brands which shaped perceptions of beauty, and the business organizations needed to market them. They democratized access to beauty products, once the privilege of elites, but they also defined the gender and ethnic borders of beauty, and its association with a handful of cities, notably Paris and later New York. The result was a homogenization of beauty ideals throughout the world. Today globalization is changing the beauty industry again; its impact can be seen in a range of competing strategies. Global brands have swept into China, Russia, and India, but at the same time, these brands are having to respond to a far greater diversity of cultures and lifestyles as new markets are opened up worldwide. In the twenty first century, beauty is again being re-imagined anew.
The Business of Makeup Artistry
Author: Toni Thomas
Publisher:
Published: 2017-01-15
Total Pages: 69
ISBN-13: 9781520388991
DOWNLOAD EBOOK →Want to advance your makeup artistry career?Looking to become a celebrity makeup artist or work behind the scenes at New York Fashion Week?It's time to take your makeup business to the next level and read the top-selling book by Toni Thomas, NYFW makeup artist and published makeup stylist. In her easy-to-read guide, you will learn the trade secrets on the process of building a successful beauty business, and how you too can become a behind the scenes makeup artist for NYFW or see your work in today's top-selling fashion magazines. Becoming a freelance makeup artist takes more than a train case and a set of good brushes. To become a successful freelance makeup artist takes a well thought out plan, career decisions filled with intention, and the drive to take action in your makeup artistry business. This book was written for any beauty professional who is looking to achieve a successful career in the beauty industry and anyone willing to gain the knowledge, utilize the tools, and take advantage of the resources provided to help them reach the top. Buy the Business of Makeup Artistry today and learn how to take your makeup artistry career to the next level, get the dream job you desire, and the financial rewards you deserve.
Powerful Business Principles for the Beauty CEO
Author: Shanae Starnes
Publisher:
Published: 2020-03-08
Total Pages: 134
ISBN-13:
DOWNLOAD EBOOK →This book serves as leverage for any beauty professional just starting out or a veteran in the industry. The stories of resilience, persistence, strategies, losses, wins and lastly principles that a textbook can not teach you will greatly impact you and propel you into your next level. Mindset is what will set you apart and provide the mental agility needed for this industry.Your ability to understand money is a strategy every business owner needs to master. Mentorship and coaching are components that will sustain you in this trendy yet, rewarding industry. And lastly, experience is a great teacher but, the road of hard lessons does not have to be traveled. The power to win requires you to refuse to set yourself up for failure. Setting unrealistically high expectations is strategically not the best plan. This book will help you navigate the sometimes tumultuous waters of the beauty business.
Branded Beauty
Author: Mark Tungate
Publisher: Kogan Page Publishers
Published: 2011-10-03
Total Pages: 288
ISBN-13: 0749461829
DOWNLOAD EBOOK →Beauty is a multi-billion dollar global industry embracing make-up, skincare, hair care, fragrances, cosmetic surgery - even tattooing and piercing. Over the years it has used flattery, seduction, science and shame to persuade consumers to invest if they want to look their best. Branded Beauty delves into the history and evolution of the beauty business. From luxury boutiques in Paris to tattoo parlours in Brooklyn, it contains interviews with the people who've made skin their trade. Analyzing the marketing strategies used by those who create and sell beauty products, it visits the labs where researchers seek the key to eternal youth. It compares attitudes to beauty from around the world and examines the rise of organic beauty products. Full of fascinating detail from great names such as Rubinstein and Arden, Revlon, Estée Lauder, L'Oréal and Max Factor, Branded Beauty is the ultimate guide to the current state of the industry and what the future holds for the beauty business.
