Pick Me

Pick Me PDF

Author: Nancy Vonk

Publisher: Wiley + ORM

Published: 2010-12-14

Total Pages: 296

ISBN-13: 1118040414

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Advertising is a fantastic industry, but actually getting a job (or even your foot in the door) can seem next to impossible. Whether you're a student or a young professional loaded with questions, this one-of-a-kind guide shows you how to land a job and how to thrive once you're in and the pressure is on. Authors Nancy Vonk and Janet Kestin are seasoned creative directors and longtime creative partners. In Pick Me, these industry leaders answer your toughest ad career questions, like: Is advertising right for me? How do I build a killer portfolio? How do I get an interview with the elusive creative director? Should I accept an unpaid internship? How do I find the right partner? How do I beat creative block? How do I avoid burnout? Plus, fourteen industry superstars share their insights and explain how they broke into the business. You'll hear from Bob Barrie, Rick Boyko, David Droga, Mark Fenske, Neil French, Sally Hogshead, Mike Hughes, Shane Hutton, Brian Millar, Tom Monahan, Chuck Porter, Bob Scarpelli, Chris Staples, and Lorraine Tao. Forget the clichs this is advertising as it really is. If you're hell-bent on making it, this informative guide will put you on track for a career in one of the most exciting businesses on the planet.

Careers in Advertising

Careers in Advertising PDF

Author: S. William Pattis

Publisher: McGraw Hill Professional

Published: 2004-04

Total Pages: 164

ISBN-13: 9780071430494

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Provides information on how to begin a career in advertising, offering specific information on each profession, career choices, working conditions, details on responsibilities, education, and training required.

How to Get Into Advertising

How to Get Into Advertising PDF

Author: Andrea Neidle

Publisher: Thomson Learning

Published: 2002

Total Pages: 224

ISBN-13: 9780826457677

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This book serves as an invaluable guide for all those wishing to break into the world of advertising, media and marketing communications. The wealth of hints and tips that range from the conventional to the non-conventional make this book insightful and invaluable. The author uses over twenty years experience in this industry to help anyone wishing to pursue a career in this field start off on the right foot.

Ogilvy on Advertising

Ogilvy on Advertising PDF

Author: David Ogilvy

Publisher: Vintage

Published: 2013-09-11

Total Pages: 592

ISBN-13: 0804170053

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A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." Told with brutal candor and prodigal generosity, David Ogilvy reveals: • How to get a job in advertising • How to choose an agency for your product • The secrets behind advertising that works • How to write successful copy—and get people to read it • Eighteen miracles of research • What advertising can do for charities And much, much more.

How to Get Into and Survive Film, Advertising and TV Post-Production - The Alternative Guide

How to Get Into and Survive Film, Advertising and TV Post-Production - The Alternative Guide PDF

Author: Klaudija Cermak

Publisher: Lulu.com

Published: 2012-06-11

Total Pages: 142

ISBN-13: 0957217013

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This book is an alternative guide to the skills required to get into and have a successful career in the post-production industry. It is filled with tips on how to choose the segment of the industry you wish to work in, key roles: how to get them and what they entail. The 'Rules for Survival' are packed with little secrets on how to interact with clients and colleagues and how to get out of awkward situations with dignity. This is the essential guide to working successfully in the ever-changing and increasingly competitive global landscape of post-production. Klaudija Cermak is a visual effects artist working in London's Soho. She has over 20 years' experience in film, advertising and TV post-production. Her credits include Gladiator, Harry Potter, Troy, Virtual History and numerous commercials for major brands.

Breaking Into Commercials

Breaking Into Commercials PDF

Author: Terry Berland

Publisher: Plume Books

Published: 1997

Total Pages: 280

ISBN-13:

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A guide to getting a job in commercials, offering advice on a variety of topics including how to get a great head shot, create a stand-out resume, sign with an agent, and ace an audition, and featuring interviews with professionals from different areas of the industry.

Indies Unlimited: Authors' Snarkopaedia

Indies Unlimited: Authors' Snarkopaedia PDF

Author: K. S. Brooks

Publisher: Createspace Independent Pub

Published: 2013-01-17

Total Pages: 136

ISBN-13: 9781480213425

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In Volume One of the Authors' Snarkopaedia, sentences have been painstakingly crafted together using nouns, verbs and other words, bringing you paragraphs of text. These paragraphs flow into pages of expert tips, advice and insight for authors at all levels of the publication food chain. Any book can claim to offer this type of information, but they can't give you what sets the Indies Unlimited Authors' Snarkopaedia above the rest: the "je ne sais squat" of the high decorated staff of the Snarkology Department at the Indies Unlimited Online Academy. Their groundbreaking and empirical research over the years sheds new and snarkified light on subjects ranging from book publishing and marketing to the nuts and bolts of writing and technology. If you like information to grab you by the throat and smack you in the face, the Indies Unlimited Authors' Snarkopaedia is the reference book for you.

Careers in Marketing, Advertising and Public Relations

Careers in Marketing, Advertising and Public Relations PDF

Author: Adela Stanley

Publisher:

Published: 2000

Total Pages: 118

ISBN-13: 9780749431761

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With information on changes to marketing qualifications, advice on getting into marketing, progressing your career and the range of jobs on offer, this text is a guide for anyone wanting to know what a career in marketing involves. It includes tips for getting in and ideas on future directions.

Hegarty on Advertising

Hegarty on Advertising PDF

Author: John Hegarty

Publisher:

Published: 2011

Total Pages: 0

ISBN-13: 9780500515563

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John Hegarty is one of the worlds most famous advertising creatives. Packed with generous, engaging and witty advice, 'Hegarty on Advertising' contains over four decades worth of wisdom from the man behind hugely influential campaigns for brands such as Levi Strauss, Audi, Boddingtons and Unilever.