Author: National Retail Merchants Association
Publisher:
Published: 1988-01-01
Total Pages:
ISBN-13: 9780871020727
DOWNLOAD EBOOK →Author: United States. Small Business Administration
Publisher:
Published: 1965
Total Pages: 92
ISBN-13:
DOWNLOAD EBOOK →Author: Bob Negen
Publisher: John Wiley & Sons
Published: 2006-11-30
Total Pages: 262
ISBN-13: 0470043938
DOWNLOAD EBOOK →If you own and operate a small retail business, this guide will give you a proven system for marketing your store, allowing you to compete with online merchants and big-box stores alike. Full of fresh and innovative ideas for promoting small stores, it will show you how to create a great in-store experience and build loyal, long-lasting relationships with customers.
Author: Robert Liljenwall
Publisher: Point-of-Purchase Advertising Intl
Published: 2004-03
Total Pages: 252
ISBN-13: 9780970709912
DOWNLOAD EBOOK →Author: Rosser Reeves
Publisher: Lulu.com
Published: 2017-06-09
Total Pages: 123
ISBN-13: 1387028049
DOWNLOAD EBOOK →Rarely has a book about advertising created such a commotion as this brilliant account of the principles of successful advertising. Published in 1961, Reality in Advertising was listed for weeks on the general best-seller lists, and is today acknowledged to be advertising's greatest classic. It has been translated into twelve languages and has been published in twenty-one separate editions in fifteen countries. Leading business executives, and the advertising cognoscenti, hail it as "the best book for professionals that has ever come out of Madison Avenue." Rosser Reeves says: "The book attempts to formulate certain theories of advertising, many quite new, and all based on 30 years of intensive research." These theories, whose value has been proved in the marketplace, all revolve around the central concept that success in selling a product is the key criterion of advertising. Get Your Copy Now
Author: Michael R. Czinkota
Publisher: Springer Nature
Published: 2021-08-24
Total Pages: 901
ISBN-13: 3030669165
DOWNLOAD EBOOK →This textbook provides students with comprehensive insights on the classical and contemporary marketing theories and their practical implications. A fourth, revised edition of Marketing Management, the text features new classical and contemporary cases, new interdisciplinary and cross-functional implications of business management theories, contemporary marketing management principles and. futuristic application of marketing management theories and concepts. The core and complex issues are presented in a simplified manner providing students with a stimulating learning experience that enables critical thinking, understanding and future application. Each chapter features a chapter summary, key terms, review and discussion questions and a practice quiz. Throughout the text there are also specific teaching features to provide students and instructors with an enhanced pedagogical experience. These features include: The Manager’s Corner: These sections provide real-world examples that instructors may highlight to exemplify theory or as mini-cases for discussion. Marketing in Action: These sections ask students to apply concepts and theories to actual business situations. Web Exercises: These mini sections provide students with real world issues and suggest websites for more information. In addition, the authors provide ancillary lecture notes and Solution/Instructors manual online to aid instructors in their teaching activities.