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How collages reveal your deepest thoughts: A guide to consumers' minds

Author: Philipp Pachler

Publisher: Anchor Academic Publishing (aap_verlag)

Published: 2014-02-01

Total Pages: 202

ISBN-13: 3954895064

A deeper understanding of how consumers think, feel and act is vital to the success of management and provides valuable information for managerial decision making in many areas of business. One key to this understanding is brand knowledge, which is the representation of a brand in consumers’ minds. Unfortunately, a substantial amount of relevant knowledge within people’s minds is unconscious and cannot be retrieved, accessed and recalled by consumers. As a consequence, certain methods of retrieval are required, such as projective techniques. The method this book works with is the collage technique, an expressive projective method. The aim of this book is to create a multi-layered approach that facilitates the interpretation of collages without the need of any additional information given by the participants, based on metaphor analysis, color theory, a communication model and structural analysis.

How Collages Reveal Your Deepest Thoughts

Author: Philipp Pachler

Publisher: GRIN Verlag

Published: 2012-05-28

Total Pages: 209

ISBN-13: 3656197326

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Thesis (M.A.) from the year 2010 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0, University of Innsbruck (Institut f r Strategisches Management, Marketing und Tourismus), language: English, abstract: A deeper understanding of how consumers think, feel and act is vital to the success of management and provides valuable information for managerial decision making in many areas of marketing. One key to this understanding is brand knowledge. Customer brand knowledge is the representation of a brand in consumers' minds. This thesis focuses on a visual-based view stating that brand knowledge is rather image-based as opposed to word-based. Unfortunately, a substantial amount of relevant knowledge within consumers' minds is unconscious and cannot be retrieved, accessed and recalled by customers. As a consequence, certain methods of retrieval are required, such as projective techniques. The method this thesis works with is the collage technique, an expressive projective method. This diploma thesis creates a multi-layered approach that facilitates the interpretation of collages without the need of any additional information given by the participants, based on metaphor analysis, color theory, a communication model and structural analysis. The thesis answers following research questions: - Is it possible to interpret collages without any additional information from respondents? - What information can be gained from this interpretation? - Are there any differences between the results of visual and verbal analysis?

Continuous Discovery Habits

Author: Teresa Torres

Publisher: Product Talk LLC

Published: 2021-05-19

Total Pages: 201

ISBN-13: 1736633317

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"If you haven't had the good fortune to be coached by a strong leader or product coach, this book can help fill that gap and set you on the path to success." - Marty Cagan How do you know that you are making a product or service that your customers want? How do you ensure that you are improving it over time? How do you guarantee that your team is creating value for your customers in a way that creates value for your business? In this book, you'll learn a structured and sustainable approach to continuous discovery that will help you answer each of these questions, giving you the confidence to act while also preparing you to be wrong. You'll learn to balance action with doubt so that you can get started without being blindsided by what you don't get right. If you want to discover products that customers love-that also deliver business results-this book is for you.

The Origin of Consciousness in the Breakdown of the Bicameral Mind

Author: Julian Jaynes

Publisher: Houghton Mifflin Harcourt

Published: 2000-08-15

Total Pages: 580

ISBN-13: 0547527543

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National Book Award Finalist: “This man’s ideas may be the most influential, not to say controversial, of the second half of the twentieth century.”—Columbus Dispatch At the heart of this classic, seminal book is Julian Jaynes's still-controversial thesis that human consciousness did not begin far back in animal evolution but instead is a learned process that came about only three thousand years ago and is still developing. The implications of this revolutionary scientific paradigm extend into virtually every aspect of our psychology, our history and culture, our religion—and indeed our future. “Don’t be put off by the academic title of Julian Jaynes’s The Origin of Consciousness in the Breakdown of the Bicameral Mind. Its prose is always lucid and often lyrical…he unfolds his case with the utmost intellectual rigor.”—The New York Times “When Julian Jaynes . . . speculates that until late in the twentieth millennium BC men had no consciousness but were automatically obeying the voices of the gods, we are astounded but compelled to follow this remarkable thesis.”—John Updike, The New Yorker “He is as startling as Freud was in The Interpretation of Dreams, and Jaynes is equally as adept at forcing a new view of known human behavior.”—American Journal of Psychiatry

The Influential Mind

Author: Tali Sharot

Publisher: Macmillan + ORM

Published: 2017-09-19

Total Pages: 298

ISBN-13: 162779266X

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A cutting-edge, research-based inquiry into how we influence those around us and how understanding the brain can help us change minds for the better. In The Influential Mind, neuroscientist Tali Sharot takes us on a thrilling exploration of the nature of influence. We all have a duty to affect others—from the classroom to the boardroom to social media. But how skilled are we at this role, and can we become better? It turns out that many of our instincts—from relying on facts and figures to shape opinions, to insisting others are wrong or attempting to exert control—are ineffective, because they are incompatible with how people’s minds operate. Sharot shows us how to avoid these pitfalls, and how an attempt to change beliefs and actions is successful when it is well-matched with the core elements that govern the human brain. Sharot reveals the critical role of emotion in influence, the weakness of data and the power of curiosity. Relying on the latest research in neuroscience, behavioral economics and psychology, the book provides fascinating insight into the complex power of influence, good and bad.

The Tantrum Survival Guide

Author: Rebecca Schrag Hershberg

Publisher: Guilford Publications

Published: 2018-09-12

Total Pages: 265

ISBN-13: 146253743X

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If you are the parent of a toddler or preschooler, chances are you know a thing or two about tantrums. While those epic meltdowns can certainly be part of "normal" toddler behavior, they are still maddening, stressful, and exhausting--for everyone involved. What can you do to keep your cool and help your child calm down? Rebecca Schrag Hershberg, child psychologist and mother of two, has a unique understanding of both the science behind tantrums and what works in the heat of the moment to nip blowups in the bud. With her customizable plan, you'll learn: *Why your toddler's developing brain is hardwired for "big emotions." *What you may be doing (unintentionally) to encourage outbursts. *Ways to use structure and routines to help your child feel secure. *How to reduce tantrums at tough times of day, from wake-up to bedtime. *Strategies for managing tantrums under difficult circumstances, from travel to moving to divorce. *Ways to deepen your parent–child connection--starting right now. A Greater Good Favorite Parenting Book of 2018

Deep in Thought

Author: Jason Baehr

Publisher: Harvard Education Press

Published: 2022-10-18

Total Pages: 279

ISBN-13: 1682536726

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Deep in Thought provides an introduction to intellectual virtues—the personal qualities and character strengths of good thinkers and learners—and outlines a pragmatic approach for teachers to reinforce them in the classroom. With a combination of theoretical expertise and practical experience, philosopher Jason Baehr endorses intellectual virtues as a rich, meaningful way to think about and understand the purpose of education. He makes a persuasive case for prioritizing intellectual virtues in the classroom to facilitate deeper learning, encourage lifelong learning, and enrich teacher practice. Baehr profiles nine key virtues that enable learners to initiate the process of learning, maintain forward momentum, and overcome common obstacles. With engaging anecdotes and concrete examples, he presents a wealth of principles, postures, and practices that educators can employ in promoting essential habits of mind such as curiosity, open-mindedness, and intellectual courage. Baehr illustrates how opportunities to practice these intellectual habits can be integrated into the classroom in ways that align with current teaching practices. In addition, he shows how educators can adapt these practices to accommodate students’ identities, developmental abilities, and interests. This thought-provoking book supports all educators, especially middle and high school teachers, in teaching for intellectual virtues. Deep in Thought is a philosophical and yet practical guide to one of the most important aims of education: helping students become skilled thinkers and learners.

How to Think

Author: Alan Jacobs

Publisher: Currency

Published: 2017-10-17

Total Pages: 162

ISBN-13: 0451499603

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"Absolutely splendid . . . essential for understanding why there is so much bad thinking in political life right now." —David Brooks, New York Times How to Think is a contrarian treatise on why we’re not as good at thinking as we assume—but how recovering this lost art can rescue our inner lives from the chaos of modern life. As a celebrated cultural critic and a writer for national publications like The Atlantic and Harper’s, Alan Jacobs has spent his adult life belonging to communities that often clash in America’s culture wars. And in his years of confronting the big issues that divide us—political, social, religious—Jacobs has learned that many of our fiercest disputes occur not because we’re doomed to be divided, but because the people involved simply aren’t thinking. Most of us don’t want to think. Thinking is trouble. Thinking can force us out of familiar, comforting habits, and it can complicate our relationships with like-minded friends. Finally, thinking is slow, and that’s a problem when our habits of consuming information (mostly online) leave us lost in the spin cycle of social media, partisan bickering, and confirmation bias. In this smart, endlessly entertaining book, Jacobs diagnoses the many forces that act on us to prevent thinking—forces that have only worsened in the age of Twitter, “alternative facts,” and information overload—and he also dispels the many myths we hold about what it means to think well. (For example: It’s impossible to “think for yourself.”) Drawing on sources as far-flung as novelist Marilynne Robinson, basketball legend Wilt Chamberlain, British philosopher John Stuart Mill, and Christian theologian C.S. Lewis, Jacobs digs into the nuts and bolts of the cognitive process, offering hope that each of us can reclaim our mental lives from the impediments that plague us all. Because if we can learn to think together, maybe we can learn to live together, too.

Mind Gym

Author: Gary Mack

Publisher: McGraw Hill Professional

Published: 2002-06-24

Total Pages: 238

ISBN-13: 0071504648

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Praise for Mind Gym "Believing in yourself is paramount to success for any athlete. Gary's lessons and David's writing provide examples of the importance of the mental game." --Ben Crenshaw, two-time Masters champion and former Ryder Cup captain "Mind Gym hits a home run. If you want to build mental muscle for the major leagues, read this book." --Ken Griffey Jr., Major League Baseball MVP "I read Mind Gym on my way to the Sydney Olympics and really got a lot out of it. Gary has important lessons to teach, and you'll find the exercises fun and beneficial." --Jason Kidd, NBA All-Star and Olympic gold-medal winner In Mind Gym, noted sports psychology consultant Gary Mack explains how your mind influences your performance on the field or on the court as much as your physical skill does, if not more so. Through forty accessible lessons and inspirational anecdotes from prominent athletes--many of whom he has worked with--you will learn the same techniques and exercises Mack uses to help elite athletes build mental "muscle." Mind Gym will give you the "head edge" over the competition.

Sound Mind Investing

Author: Austin Pryor

Publisher:

Published: 1996-10

Total Pages: 500

ISBN-13: 9780802479471

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Here is the definitive guide to helping Christians get out of debt, plan for retirement, and glorlfy God through wise financial mangement. It answers questions about tithing while investing, no-load funds, foreign investments, and much more.