Hospitality Sales and Marketing

Hospitality Sales and Marketing PDF

Author: James R. Abbey

Publisher: Educational Institute

Published: 2014-08-18

Total Pages: 0

ISBN-13: 9780133594508

DOWNLOAD EBOOK →

In today's highly-competitive hospitality market, it is essential to have an understanding of sales and marketing. Hospitality Sales and Marketing goes beyond theory to focus on a customer-oriented and practical approach for effectively marketing hotels and restaurants. The book explores the "four Ps" (price, product, promotion, and place) as they relate to specific market segments, providing a customer-focused perspective. Illustrations and exhibits include industry examples (forms, checklists, advertisements, etc.) that are used by today's industry leaders to effectively market their properties.

Hospitality Sales and Marketing

Hospitality Sales and Marketing PDF

Author: Howard Feiertag

Publisher: CRC Press

Published: 2019-08-15

Total Pages: 949

ISBN-13: 0429614683

DOWNLOAD EBOOK →

Grouped by general topic, this collection of the best "Sales Clinic" columns in Hotel Management written by Howard Feiertag over the course of 35 years provides an abundance of juicy nuggets of tips, tactics, and techniques for professionals and newbies alike in the hospitality sales field. Readers will take a journey down the road of the development of hospitality sales from the pre-technology era (when knowing how to use a typewriter was a must) to today’s reliance on digital technology, rediscovering that many of the old techniques that are still applicable today.

Hospitality Sales and Marketing

Hospitality Sales and Marketing PDF

Author: Howard Feiertag

Publisher: CRC Press

Published: 2019-08-15

Total Pages: 684

ISBN-13: 0429615892

DOWNLOAD EBOOK →

Grouped by general topic, this collection of the best "Sales Clinic" columns in Hotel Management written by Howard Feiertag over the course of 35 years provides an abundance of juicy nuggets of tips, tactics, and techniques for professionals and newbies alike in the hospitality sales field. Readers will take a journey down the road of the development of hospitality sales from the pre-technology era (when knowing how to use a typewriter was a must) to today’s reliance on digital technology, rediscovering that many of the old techniques that are still applicable today.

Hospitality Marketing

Hospitality Marketing PDF

Author: Neil Wearne

Publisher: Routledge

Published: 2013-01-11

Total Pages: 256

ISBN-13: 1136001867

DOWNLOAD EBOOK →

Hospitality Marketing is a no-nonsense, practical book which has been revised and adapted for a wider market, including European and international examples. It shifts the major emphasis of hospitality marketing onto building a business from the inside by word-of-mouth rather than relying mostly on the endeavours of outside promotion. Hospitality marketers are encouraged to build a customer base by constantly improving the customer's experiences at the point of sale. Hospitality Marketing aims to help you direct your decisions concerning marketing strategies towards what happens to and for the customers.

Hospitality Marketing Management, 6th Edition

Hospitality Marketing Management, 6th Edition PDF

Author: David C. Bojanic

Publisher: Wiley Global Education

Published: 2016-11-16

Total Pages: 384

ISBN-13: 1119195152

DOWNLOAD EBOOK →

Hospitality Marketing Management, 6th Edition explores marketing and themes unique to hospitality and tourism. The 6th edition presents many new ideas along with established marketing principles, exploring not only the foundations of marketing in the hospitality world but also new trends in the industry.

Hotel Sales and Revenue Management Book 2.0

Hotel Sales and Revenue Management Book 2.0 PDF

Author: Carol Verret

Publisher: iUniverse

Published: 2008

Total Pages: 162

ISBN-13: 0595512569

DOWNLOAD EBOOK →

Hotel Sales and Revenue Management Book 2.0 reflects the changes that Web 2.0 has brought to the hotel industry. Web 2.0 represents a seismic shift in how hotel sales, marketers and revenue managers perform their jobs-separating those that will be average and those that will be awesome! The travel and hospitality industry has had an intricate relationship with the internet since the advent of the Online Travel Agencies such as Expedia, Travelocity, etc. Far more than most industries, the impacting Web 2.0 has been swift and become embedded in the fabric of how the hotel industry conducts business. Do the basics still matter? Yes, but the basics have morphed into a new dynamic driven by changes in the buying habits of customers that increasingly use the internet and social media to make their choices. This shift applies to all segments-from the leisure traveler to the sophisticated meeting planner professionals. Understanding this shift, its evolution and applying the new basics, this book provides a handbook for succeeding in a Web 2.0 world. It is an exciting way and creative approach to hotel sales and revenue management!

Hospitality Sales and Promotion

Hospitality Sales and Promotion PDF

Author: Derek Taylor

Publisher: Routledge

Published: 2012-05-04

Total Pages: 338

ISBN-13: 1136398147

DOWNLOAD EBOOK →

'Hospitality Sales and Promotion' is the essential guide for every manager in the hospitality industry wanting to achieve maximum profits from their sales promotions. Practical and down-to-earth, this guide discovers: * who is your customer? market segments and groups * how can you reach them effectively? the secrets of successful public relations * new and traditional technologies; from direct mail to using the Internet to maximum advantage. Derek Taylor has a wealth of experience in the hospitality industry and has worked with and advised numerous international corporate hospitality companies. Concrete and relevant case studies and examples from his experience are used to illustrate throughout the guide, from companies such as: Whitbread, Hilton International, Pizza Express and Stakis.

Tourism and Hospitality Marketing

Tourism and Hospitality Marketing PDF

Author: Simon Hudson

Publisher: SAGE

Published: 2009-05-12

Total Pages: 490

ISBN-13: 1849204888

DOWNLOAD EBOOK →

With over 70 global case studies and vignettes, this textbook covers all the key marketing principles applied to tourism and hospitality, showing how these concepts work in practice and demonstrating the diverse range of tourism and hospitality products on offer. Chapters are packed with pedagogical features that will help readers consolidate their learning, including: - Chapter objectives - Key terms - Discussion questions and exercises - Links to useful websites - Profiles of successful individuals and organizations Tourism and Hospitality Marketing is accompanied by a website that offers lecturers answers to the discussion questions and exercises in the book, case study questions, a test bank, PowerPoint slides and a list of additional teaching resources.

Hospitality Sales and Promotion

Hospitality Sales and Promotion PDF

Author: Derek Taylor

Publisher: Routledge

Published: 2012-05-04

Total Pages: 337

ISBN-13: 1136398155

DOWNLOAD EBOOK →

'Hospitality Sales and Promotion' is the essential guide for every manager in the hospitality industry wanting to achieve maximum profits from their sales promotions. Practical and down-to-earth, this guide discovers: * who is your customer? market segments and groups * how can you reach them effectively? the secrets of successful public relations * new and traditional technologies; from direct mail to using the Internet to maximum advantage. Derek Taylor has a wealth of experience in the hospitality industry and has worked with and advised numerous international corporate hospitality companies. Concrete and relevant case studies and examples from his experience are used to illustrate throughout the guide, from companies such as: Whitbread, Hilton International, Pizza Express and Stakis.

Lanterna Rally - Theme by Grace Themes