Hospitality Marketing Management

Hospitality Marketing Management PDF

Author: Robert D. Reid

Publisher: Wiley

Published: 2005-03-15

Total Pages: 0

ISBN-13: 9780471476542

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Covers the major principles of marketing with a practical, applications oriented approach. This is a core marketing text specifically geared for the hospitality student. It covers the major principles of marketing with a practical, applications oriented approach, rather than traditional marketing texts found in the business programs that focus on a lot of theory. Includes coverage of tourism marketing Features new material on marketing technology and it's implications in the hospitality industry Offers international coverage Provides new, applications approach to the discipline of marketing

Marketing Management

Marketing Management PDF

Author: Greg W. Marshall

Publisher:

Published: 2022

Total Pages: 0

ISBN-13: 9781260381917

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"No doubt about it, marketing is really changing. Marketing today is: Very strategic-customer-centricity is now a core organizational value. Practiced virtually, digitally, and socially to a greater degree than ever before imagined. Enabled and informed by analytics and new technologies. Accountable to top management through diligent attention to metrics and measurement. Oriented toward service as driver of product. "Owned" by everybody in the firm to one degree or another"--

Handbook of Hospitality Marketing Management

Handbook of Hospitality Marketing Management PDF

Author: Haemoon Oh

Publisher: Routledge

Published: 2009-11-04

Total Pages: 566

ISBN-13: 1136399968

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This handbook consists of 19 chapters that critically review mainstream hospitality marketing research topics and set directions for future research efforts. Internationally recognized leading researchers provide thorough reviews and discussions, reviewing hospitality marketing research by topic, as well as illustrating how theories and concepts can be applied in the hospitality industry. The depth and coverage of each topic is unprecedented. A must-read for hospitality researchers and educators, students and industry practitioners.

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