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Author: David C. Bojanic
Publisher: Wiley Global Education
Published: 2016-11-16
Total Pages: 384
ISBN-13: 1119195152
DOWNLOAD EBOOK →Hospitality Marketing Management, 6th Edition explores marketing and themes unique to hospitality and tourism. The 6th edition presents many new ideas along with established marketing principles, exploring not only the foundations of marketing in the hospitality world but also new trends in the industry.
Author: David C. Bojanic
Publisher: Wiley
Published: 2016-08-22
Total Pages:
ISBN-13: 9781119304333
DOWNLOAD EBOOK →Author: Reid
Publisher: Wiley
Published: 2001-03
Total Pages: 0
ISBN-13: 9780471405979
DOWNLOAD EBOOK →Author: Robert D. Reid
Publisher: Van Nostrand Reinhold Company
Published: 1989
Total Pages: 424
ISBN-13:
DOWNLOAD EBOOK →Covers the major principles of marketing with a practical, applications oriented approach. This is a core marketing text specifically geared for the hospitality student. It covers the major principles of marketing with a practical, applications oriented approach, rather than traditional marketing texts found in the business programs that focus on a lot of theory. Includes coverage of tourism marketing Features new material on marketing technology and it's implications in the hospitality industry Offers international coverage Provides new, applications approach to the discipline of marketing
Author: James R. Abbey
Publisher: Educational Institute
Published: 2014-08-18
Total Pages: 0
ISBN-13: 9780133594508
DOWNLOAD EBOOK →In today's highly-competitive hospitality market, it is essential to have an understanding of sales and marketing. Hospitality Sales and Marketing goes beyond theory to focus on a customer-oriented and practical approach for effectively marketing hotels and restaurants. The book explores the "four Ps" (price, product, promotion, and place) as they relate to specific market segments, providing a customer-focused perspective. Illustrations and exhibits include industry examples (forms, checklists, advertisements, etc.) that are used by today's industry leaders to effectively market their properties.
Author: Robert D. Reid
Publisher: Wiley
Published: 2005-03-14
Total Pages: 0
ISBN-13: 9780471696100
DOWNLOAD EBOOK →Covers the major principles of marketing with a practical, applications oriented approach. This is a core marketing text specifically geared for the hospitality student. It covers the major principles of marketing with a practical, applications oriented approach, rather than traditional marketing texts found in the business programs that focus on a lot of theory. Includes coverage of tourism marketing Features new material on marketing technology and it's implications in the hospitality industry Offers international coverage Provides new, applications approach to the discipline of marketing
Author: National Restaurant Association, Educational Foundation Staff
Publisher: Wiley
Published: 2001-02-01
Total Pages: 288
ISBN-13: 9780471442011
DOWNLOAD EBOOK →Author: NRA Educational Foundation Staff
Publisher:
Published: 2001-01
Total Pages: 400
ISBN-13: 9780471442127
DOWNLOAD EBOOK →Author: Bernard Davis
Publisher: Routledge
Published: 2013-01-11
Total Pages: 412
ISBN-13: 1136001220
DOWNLOAD EBOOK →This introductory textbook provides a thorough guide to the management of food and beverage outlets, from their day-to-day running through to the wider concerns of the hospitality industry. It explores the broad range of subject areas that encompass the food and beverage market and its five main sectors – fast food and popular catering, hotels and quality restaurants and functional, industrial, and welfare catering. New to this edition are case studies covering the latest industry developments, and coverage of contemporary environmental concerns, such as sourcing, sustainability and responsible farming. It is illustrated in full colour and contains end-of-chapter summaries and revision questions to test your knowledge as you progress. Written by authors with many years of industry practice and teaching experience, this book is the ideal guide to the subject for hospitality students and industry practitioners alike.
