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Higher Education and the Market

Author: Roger Brown

Publisher: Routledge

Published: 2010-09-13

Total Pages: 330

ISBN-13: 1136952314

The introduction of market forces into higher education is the most crucial issue facing universities and colleges today. As the role of universities in the knowledge society becomes ever more apparent, and as public funding reaches its limit, marketisation has become an issue of critical importance. Discussions about the ever-increasing cost of tuition, affordability, access, university rankings, information, and the commercialization of academic research take place not just in North America, Western Europe and Australasia, but also in Eastern Europe, Asia and Latin America. Higher Education and the Market provides a comprehensive account of this phenomenon, and looks at its likely impact on key dimensions of university activity: system structure funding and resources the curriculum participation and achievement research and scholarship interactions with third parties. Contributors propose how market forces, government intervention and academic self-regulation can be combined to harness the benefits of increased competition and efficiency without losing the public good. It is of particular interest to government and institutional leaders, policy makers, researchers and students studying higher education.

Markets in Higher Education

Author: Pedro Teixeira

Publisher: Springer Science & Business Media

Published: 2006-08-01

Total Pages: 361

ISBN-13: 1402028350

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This volume presents the most comprehensive international discussion yet on the role of markets in higher education. It considers both the political and economic implications of the rising trend towards introducing market elements in higher education. The book draws together leading international scholars in higher education to explore different theoretical perspectives and present new empirical evidence on market mechanisms in higher education in several Western countries.

How to Market a University

Author: Teresa Flannery

Publisher: Johns Hopkins University Press

Published: 2021-01-12

Total Pages: 257

ISBN-13: 1421440342

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How to Market a University offers leaders and their CMOs the language, examples, and even questions they should discuss and answer in order to build or refine their marketing strategy.

Markets, Minds, and Money

Author: Miguel Urquiola

Publisher:

Published: 2020

Total Pages: 361

ISBN-13: 0674244230

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Free markets made US universities world leaders in research. Economist Miguel Urquiola argues that in the late nineteenth century, entrepreneurial universities saw they could meet the industrializing country's demand for expertise. They moved away from religiously inspired teaching, and market dynamics allowed them to surpass European competitors.

The College Stress Test

Author: Robert Zemsky

Publisher: Johns Hopkins University Press

Published: 2020-02-25

Total Pages: 167

ISBN-13: 1421437031

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Those interested in and responsible for the fate of these institutions will find in this book a clearly defined set of risk indicators, a methodology for monitoring progress over time, and an evidence-based understanding of where they reside in the landscape of institutional risk.

The Market Imperative

Author: Robert Zemsky

Publisher: JHU Press

Published: 2017-12-22

Total Pages: 152

ISBN-13: 1421424126

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Although there is no "one-size-fits-allapproach for reforming higher education, this clearly written book will productively advance understanding of the challenges colleges and universities face by providing a mapping of the configuration of the market for an undergraduate education.

Market Values in American Higher Education

Author: Charles W. Smith

Publisher: Rowman & Littlefield

Published: 2000

Total Pages: 206

ISBN-13: 9780847695645

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Charles W. Smith's provocative book, Market Values in American Higher Education argues that current financial problems in higher education are not tied to such things as tenure, sabbaticals, overemphasis on research, and curriculum changes. Rather, they are due to counterproductive and expensive efforts to impose hierarchical corporate managerial structures, slash and burn cost reduction schemes, and costly pursuits of phantom revenue sources--be they highly visible new programs, grants, or even gifts that actually need to be subsidized by the institution.

Understanding the Higher Education Market in Africa

Author: Taylor & Francis Group

Publisher: Routledge

Published: 2021-09-30

Total Pages: 332

ISBN-13: 9781032173559

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This book offers theoretical and practical insights into the marketing of higher education in Africa. It explores the key players, challenges and policies affecting higher education across the continent; their marketing strategies and the students' selection process. While acknowledging the vast size of the continent, this book aims to provide an understanding of the dynamics of higher education in Africa. This book recognises the private and government involvement in higher education provision and students and staff as stakeholders in the marketisation process. Strategic efforts are directed by universities to attract prospective students. This book further addresses issues such as the responses of higher education sectors to the notion of markets and marketing; consumerism and competition in higher education in Africa; conceptions of the commodification of higher education in Africa; and the dominance of Western epistemologies and their influence in transforming higher education sectors. Students as consumers in increasingly marketised higher education sectors in Africa are also discussed. Though primarily for marketing students and academic researchers, the book's feature of blended theoretical and practical knowledge means that it will also be of interest to marketing practitioners and university managers.

The Market Imperative

Author: Robert Zemsky

Publisher: Johns Hopkins University Press

Published: 2017-12-22

Total Pages: 0

ISBN-13: 9781421424118

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Thinking about American higher education as an economic market changes everything. It is no surprise that college tuition and student debt are on the rise. Universities no longer charge tuition to simply cover costs. They are market enterprises that charge whatever the market will bear. Institutional ambition, along with increasing competition for students, now shape the economics of higher education. In The Market Imperative, Robert Zemsky and Susan Shaman argue that too many institutional leaders and policy makers do not understand how deeply the consumer markets they promoted have changed American higher education. Instead of functioning as a single integrated industry, higher education is in fact a collection of segmented and more or less separate markets. These markets have their own distinctive operating constraints and logics, especially regarding price. But those most responsible for federal higher education policy have made a muck of the enterprise, while state policy making has all but disappeared, the victim of weak imaginations, insufficient funding, and an aversion to targeted investment. Chapter by chapter, this compelling text draws on new data developed by the authors in a Gates Foundation–funded project to describe the landscape: how the market for higher education distributes students among competing institutions; what the job market is looking for; how markets differ across the fifty states; and how the higher education market determines the kinds of faculty at different kinds of institutions. The volume concludes with a three-pronged set of policies for making American higher education mission centered as well as market smart. Although there is no "one-size-fits-all" approach for reforming higher education, this clearly written book will productively advance understanding of the challenges colleges and universities face by providing a mapping of the configuration of the market for an undergraduate education.

Remaking the American University

Author: Robert Zemsky

Publisher: Rutgers University Press

Published: 2005

Total Pages: 260

ISBN-13: 9780813536248

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At one time, universities educated new generations and were a source of social change. Today colleges and universities are less places of public purpose, than agencies of personal advantage. Remaking the American University provides a penetrating analysis of the ways market forces have shaped and distorted the behaviors, purposes, and ultimately the missions of universities and colleges over the past half-century. The authors describe how a competitive preoccupation with rankings and markets published by the media spawned an admissions arms race that drains institutional resources and energies. Equally revealing are the depictions of the ways faculty distance themselves from their universities with the resulting increase in the number of administrators, which contributes substantially to institutional costs. Other chapters focus on the impact of intercollegiate athletics on educational mission, even among selective institutions; on the unforeseen result of higher education's "outsourcing" a substantial share of the scholarly publication function to for-profit interests; and on the potentially dire consequences of today's zealous investments in e-learning. A central question extends through this series of explorations: Can universities and colleges today still choose to be places of public purpose? In the answers they provide, both sobering and enlightening, the authors underscore a consistent and powerful lesson-academic institutions cannot ignore the workings of the markets. The challenge ahead is to learn how to better use those markets to achieve public purposes.