Health Communication in Africa

Health Communication in Africa PDF

Author: A. Odasuo Alali

Publisher:

Published: 2002

Total Pages: 374

ISBN-13:

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The editors of Health Communication in Africa have assembled an impressive list of scholars and practitioners to discuss some of the public health efforts and disease prevention strategies, conspicuously absent in health communication literature. A variety of subjects are addressed, including: existing and innovative health promotion programs; outcome evaluation and effectiveness studies; health communication in refugee settings and among international, national, and regional agencies that have been successfully implemented. This book will serve as a road map for those interested in the study of health communication, health promotion, and disease prevention strategies in Africa.

Adapting Health Communication to Cultural Needs

Adapting Health Communication to Cultural Needs PDF

Author: Piet Swanepoel

Publisher: John Benjamins Publishing

Published: 2008

Total Pages: 184

ISBN-13: 9027232474

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The question of what constitutes effective health communication has been addressed mainly by scholars working in American and European cultural contexts. Many people who could benefit most from effective health communication, however, come from different cultures. A prime example is the threat posed by HIV/AIDS to the people of South Africa. Although it is generally acknowledged that health communication needs to be tailored to the target audience s characteristics with cultural background being one of the most salient ones, little research has been done on how to achieve this. In this book, we bring together leading scholars in the field of health communication as well as communication scholars from South Africa. As such, it can serve as an example of the promises and the limitations of general health communication theories to local praxis as well as provide guidelines for the development of better health communication in South Africa.

Adapting Health Communication to Cultural Needs

Adapting Health Communication to Cultural Needs PDF

Author: Piet Swanepoel

Publisher: John Benjamins Publishing

Published: 2008-08-14

Total Pages: 186

ISBN-13: 9027290105

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The question of what constitutes effective health communication has been addressed mainly by scholars working in American and European cultural contexts. Many people who could benefit most from effective health communication, however, come from different cultures. A prime example is the threat posed by HIV/AIDS to the people of South Africa. Although it is generally acknowledged that health communication needs to be tailored to the target audience’s characteristics with cultural background being one of the most salient ones, little research has been done on how to achieve this. In this book, we bring together leading scholars in the field of health communication as well as communication scholars from South Africa. As such, it can serve as an example of the promises and the limitations of general health communication theories to local praxis as well as provide guidelines for the development of better health communication in South Africa.

Health Communication and Disease in Africa

Health Communication and Disease in Africa PDF

Author: Bankole Falade

Publisher: Springer Nature

Published: 2021-09-27

Total Pages: 396

ISBN-13: 9811625468

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This book is a collection of essays from across Africa which highlight the roles of beliefs and traditions in health behaviour. Chapters address mental health, risk perception, stigma, reproductive health, religion and health. The book also examines conceptual approaches in health communication and community development, both western and indigenous. Specific topics include Alzheimer’s, HIV and stigma; perception of risk from obesity, HIV prevention and preeclampsia; doctor-patient relationship and health beliefs of birth attendants; culture and mental health access and social media effects on mental health; the complementary use of contemporary and indigenous communication strategies and the accommodation of science by religious leaders during the COVID 19 pandemic. The book, which starts by examining global inequalities in health, proposes an African approach informed by problematisation as theorised by Foucault and Freire, to unpack habits and social problems. It ends by asking the question: “Is science enough” and making a strong case for health enabling environments alongside science communication.

Health Communication in the Changing Media Landscape

Health Communication in the Changing Media Landscape PDF

Author: Ravindra Kumar Vemula

Publisher: Springer

Published: 2017-02-07

Total Pages: 238

ISBN-13: 3319335391

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This book advances new understandings of how technologies have been harnessed to improve the health of populations; whether the technologies really empower those who use information by providing them with a choice of information; how they shape health policy discourses; how the health information relates to traditional belief systems and local philosophies; the implications for health communicators; how certain forms of silence are produced when media articulates and problematizes only a few health issues and sidelines others; and much more. The book brings together current research and discussions on the three areas of policy, practices and theoretical perspectives related to health communication approaches in developing countries, presenting well-researched and documented essays that will prove helpful for academic and scholarly inquiry in this area.

Public Health Communication

Public Health Communication PDF

Author: Claudia Parvanta

Publisher: Jones & Bartlett Learning

Published: 2017-03-22

Total Pages: 530

ISBN-13: 128414674X

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Designed for master’s level study, Public Health Communication: Critical Tools and Strategies will prepare new graduates for any entry level position in public health policy/advocacy, health communication, health promotion, social marketing, or community health education. Filled with practical examples, the book is also a valuable resource for those preparing for the CPH or CHES exams. Students will learn core concepts for planning a communication framework as well key strategies for educating the public about health issues including understanding and reporting science, communicating for policy and advocacy, and health literacy and numeracy. The book thoroughly explores classic theories of persuasion in communication such as Extended Parallel Process Model, Inoculation, Sensation Value, and Cognitive Value. The most current forms of digital/multimedia/interactive channels of communication are examined.

Dialectical Perspectives on Media, Health, and Culture in Modern Africa

Dialectical Perspectives on Media, Health, and Culture in Modern Africa PDF

Author: Akwala, Alfred O.

Publisher: IGI Global

Published: 2020-10-30

Total Pages: 275

ISBN-13: 1522580921

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Communication plays a critical role in enhancing social, cultural, and business relations. Research on media, language, and cultural studies is fundamental in a globalized world because it illuminates the experiences of various populations. There is a need to develop effective communication strategies that will be able to address both health and cultural issues globally. Dialectical Perspectives on Media, Health, and Culture in Modern Africa is a collection of innovative research on the impact of media and especially new media on health and culture. While highlighting topics including civic engagement, gender stereotypes, and interpersonal communication, this book is ideally designed for university students, multinational organizations, diplomats, expatriates, and academicians seeking current research on how media, health, and culture can be appropriated to overcome the challenges that plague the world today.

Strategic Urban Health Communication

Strategic Urban Health Communication PDF

Author: Charles C. Okigbo

Publisher: Springer Science & Business Media

Published: 2013-12-05

Total Pages: 234

ISBN-13: 1461493358

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Strategic Urban Health Communication Charles C. Okigbo, editor People are bombarded with messages continuously and sorting through them constantly. In this milieu, critical ideas about health promotion and illness prevention are forced to compete with distracting, conflicting, even contradictory information. To get vital messages through, communication must be effective, targeted, artful—in a word, strategic. Strategic Urban Health Communication provides a road map for understanding strategy, enhancing strategic planning skills, and implementing strategic communication campaigns. Deftly written chapters link the art and science of strategic planning to world health goals such as reducing health inequities and eradicating diseases. Flexibility is at the heart of these cases, which span developed and developing countries, uses of traditional and digital media, and chronic and acute health challenges. And the contributors ground their dispatches in the larger context of health promotion, giving readers useful examples of thinking globally while working locally. Included in the coverage: Urbanization, population, and health myths: addressing common misconceptions. Integrating HIV/family planning programs: opportunities for strategic communication. The role of sports in strategic health promotion in low-income areas. The Internet as a sex education tool: a case study from Thailand. Advertising and childhood obesity in China. Health communication strategies for sustainable development in a globalized world. Balancing depth of understanding of audiences and methods of reaching them, Strategic Urban Health Communication is a forward-looking resource geared toward professionals and researchers in urban health, global health, and health communication.

Health Communication and Disease in Africa

Health Communication and Disease in Africa PDF

Author: Bankole Falade

Publisher:

Published: 2021

Total Pages: 0

ISBN-13: 9789811625473

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'This book will be of great value to health practitioners and policy-makers, researchers and students. Chapters showcase a range of theoretical approaches to health communication skilfully linked by the editors' Introductory and Concluding chapters. Together they provide the basis for a theoretical toolkit for the development of actionable understandings of the processes through which abstract scientific knowledge is communicated to real people in real contexts - and the social and psychological factors that mediate the success of a communication. It presents a compelling vision of an approach that is deeply rooted in African scholarship.' - Catherine Campbell, Emeritus Professor of Social Psychology, Department of Psychological and Behavioural Science, London School of Economics and Political Science, UK Bankole Falade is a research fellow with the South African Research Chair in Science Communication, Stellenbosch University, South Africa and Visiting Fellow, Department of Psychological and Behavioural Sciences, London School of Economics and Political Science, United Kingdom. His research interests are in science and health communication. Mercy Murire is a Senior researcher at the Wits Reproductive Health Institute (WRHI) and a researcher at University of Witwatersrand with the school of clinical medicine. Her research interests are in psychology and public health focusing on the intersections between sexual and reproductive health (SRH), mental health, sexually transmitted infections (STIs), HIV prevention, HIV stigma, contraceptives, and gender-based violence in adolescent girls and young women.

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