Have You Ever Tried to Sell a Diamond?

Have You Ever Tried to Sell a Diamond? PDF

Author: Edward Jay Epstein

Publisher: CreateSpace

Published: 2013-12

Total Pages: 86

ISBN-13: 9781494372217

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Edward Jay Epstein investigates the most brilliant illusion in modern history: the illusion that diamonds are so rare that they will maintain their value forever. He explains how the the De Beers cartel, backed by a syndicate of Jewish diamond dealers in London, created an artificial scarcity by controlling the worldwide supply and used modern advertising to establish it in the mind of the public. In this book, comprised of six essays, we also learn about the secret workings of the cartel over the past century, including: + Why you cannot always sell diamonds for the price you paid? + Why Russia is now taking over the cartel operation? + How De Beers now uses the concept of blood diamonds to control prices? + Why Nicky Oppenheimer exited De Beers in 2011? Praise for Edward Jay Epstein: "Brilliant Expose of the International diamond monopoly" --Telegraph (London) "Full of readable if somewhat garish descriptions of diamond mines, diamond traders, and the activities of governments. If Ian Fleming were alive, he would have found much rewarding material here." -Woodrow Wyatt, Sunday Times

Acres of Diamonds

Acres of Diamonds PDF

Author: Russell H. Conwell

Publisher:

Published: 1915

Total Pages: 212

ISBN-13:

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Russell H. Conwell Founder Of Temple University Philadelphia.

The Ministry of Women at the Altar

The Ministry of Women at the Altar PDF

Author: Nederland M. Fulgencio

Publisher: WestBow Press

Published: 2014-03

Total Pages: 221

ISBN-13: 1490825894

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In this thought-provoking new book, Nederland Fulgencio provides an alternative view of the meaning behind an altar call. We don't have to know why a person walks down to the altar for prayer. We just know that independent of time and space, the altar is a transcendental experience. Tap into the tapestry of your intellect and the spiritual power God has available for you at the altar, where your interconnectedness with God and your earthly experience will be affirmed.

Clarity, Cut, and Culture

Clarity, Cut, and Culture PDF

Author: Susan Falls

Publisher: NYU Press

Published: 2014

Total Pages: 238

ISBN-13: 1479877433

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"Images of diamonds appear everywhere in American culture. And everyone who has a diamond has a story to tell about it. Our stories about diamonds not only reveal what we do with these tiny stones, but also suggest how we create value, meaning, and identity through our interactions with material culture in general.Things become meaningful through our interactions with them, but how do people go about making meaning? What can we learn from an ethnography about the production of identity, creation of kinship, and use of diamonds in understanding selves and social relationships? By what means do people positioned within a globalized political-economy and a compelling universe of advertising interact locally with these tiny polished rocks?This book draws on 12 months of fieldwork with diamond consumers in New York City as well as an analysis of the iconic De Beers campaign that promised romance, status, and glamour to anyone who bought a diamond to show that this thematic pool is just one resource among many that diamond owners draw upon to engage with their own stones. The volume highlights the important roles that memory, context, and circumstance also play in shaping how people interpret and then use objects in making personal worlds. It shows that besides operating as subjects in an ad-burdened universe, consumers are highly creative, idiosyncratic, and theatrical agents"--

Jewels: A Secret History

Jewels: A Secret History PDF

Author: Victoria Finlay

Publisher: Sceptre

Published: 2022-11-03

Total Pages: 499

ISBN-13: 1399716700

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'Glorious . . . anecdote and information accumulate with marvellous abundance and a passionate sense of the fascination of jewels' Spectator Amber is the tears of prehistoric trees. One gem links Queen Victoria and a skeleton. Cleopatra drank a pearl to win a bet. A man turned into a diamond. When we put on jewels, what are we really wearing? Victoria Finlay travels the world to tell the true stories of these miraculous oddities of nature. 'Filled with eye-catching incidents and stories . . . Finlay's evidence glitters from every page' Sunday Telegraph 'A fascinating and exhaustive travelogue' Times Literary Supplement

The Economic Superorganism

The Economic Superorganism PDF

Author: Carey W. King

Publisher: Springer Nature

Published: 2020-10-07

Total Pages: 474

ISBN-13: 3030502953

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Energy drives the economy, economics informs policy, and policy affects social outcomes. Since the oil crises of the 1970s, pundits have debated the validity of this sequence, but most economists and politicians still ignore it. Thus, they delude the public about the underlying influence of energy costs and constraints on economic policies that address such pressing contemporary issues as income inequality, growth, debt, and climate change. To understand why, Carey King explores the scientific and rhetorical basis of the competing narratives both within and between energy technology and economics. Energy and economic discourse seems to mirror Newton’s 3rd Law of Motion: For every narrative there is an equal and opposite counter-narrative. The competing energy narratives pit "drill, baby, drill!" against renewable technologies such as wind and solar. Both claim to provide secure, reliable, clean, and affordable energy to support economic growth with the most benefit to society, but how? To answer this question, we need to understand the competing economic narratives, techno-optimism and techno-realism. Techno-optimism claims that innovation overcomes any physical resource constraints and enables the social outcomes and economic growth we desire. Techno-realism, in contrast, states that no matter what energy technologies we use, feedbacks from physical growth on a finite planet constrain economic growth and create an uneven distribution of social impacts. In The Economic Superorganism, you will discover stories, data, science, and philosophy to guide you through the arguments from competing narratives on energy, growth, and policy. You will be able to distinguish the technically possible from the socially viable, and understand how our future depends on this distinction.

Brand Management

Brand Management PDF

Author: Jaywant Singh

Publisher: Kogan Page Publishers

Published: 2024-05-03

Total Pages: 345

ISBN-13: 139861159X

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How are brands created? How can their value be measured? Explore these areas and more with this clear and concise brand management textbook. Brand Management combines practical and real-life applications with a range of perspectives and research insights into the theoretical, societal and socio-cultural contexts to cover all the key aspects of brand management. Exploring areas such as the key definitions and elements of branding, brand loyalty and positioning and brand communication, it offers an easy-to-follow operationalized focus on areas such as measuring brand equity, co-branding and brand architecture. Featuring case studies and examples from Uber, Guinness, Li-Ning, Arm & Hammer, Balenciaga and Netflix, Brand Management also examines new and emerging topics including managing brand crisis, brands' responsibilities and digital brand analytics. It is supported by a range of features such as learning outcomes, 'in practice' boxes, key concepts and discussion questions and online resources consisting of lecture slides, video links and an instructors' manual containing further case studies and exercises. This is an indispensable textbook for undergraduate and postgraduate students of brand management.

Fashion Marketing and Communication

Fashion Marketing and Communication PDF

Author: Olga Mitterfellner

Publisher: Routledge

Published: 2019-11-14

Total Pages: 273

ISBN-13: 042983716X

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Some of the usual obstacles to modern teachings of marketing are ethnocentricity, the limitation of creative thought by conformity to existing theories, lack of questioning of ethics, and a disconnection from historic events or sociological discourse. This book, in contrast, draws together interdisciplinary approaches from marketing, branding, promotion and critical media studies as tools for understanding the way in which fashion works today, and re-evaluates what makes certain fashion marketing tactics fashionable. Offering a combination of theory and practice, Fashion Marketing and Communication is full of international case studies, practice-based examples and interviews with scholars and practitioners in the fashion and communications industry. Covering subjects including the history of consumerism, fashion marketing, the creative direction of the fashion brand and the use of bloggers and celebrities as marketing tools, this book delineates the opportunities and challenges facing the future of fashion media in the twenty-first century. Examining the last 100 years of marketing and communications, current theory and practice, as well as questions on the ethics of the fashion industry, this broad-ranging and critical text is perfect for undergraduate and postgraduate students of fashion marketing, branding and communication.

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