Author: Angus Finney
Publisher: Routledge
Published: 2022-05-25
Total Pages: 535
ISBN-13: 1000552004
DOWNLOAD EBOOK →Examining the independent film sector as a business on an international scale, author Angus Finney addresses the specific skills and knowledge required to successfully navigate the international film business. Finney describes and analyses the present structure of the film industry as a business, with a specific focus on the film (and entertainment) value chain and takes readers through the status of current digital technology, exploring ways in which this is changing the structure and opportunities offered by the industry in the future. The textbook provides information and advice on the different business and management skills and strategies that students and emerging practitioners will need to effectively engage with the industry in an international context. Case studies of films and TV, including Squid Game (2021), Parasite (2019), Game of Thrones (2011-2019) and The Best Exotic Marigold Hotel (2011), are supplemented by company case studies on Redbus, Renaissance, Pixar, with additional new chapters focusing on Netflix, TikTok and the Metaverse. This third edition of The International Film Business includes up-to-date information on the status of the international film industry during and post COVID-19; expanded content looking at the TV industry and streaming services; new case studies and dedicated sections on the Streaming Wars and the Chinese Film Industry and a new chapter looking at the changes in digital production in the context of the global and territorial film and TV industry. Written for students of Film Business and emerging practitioners, this book will take readers through the successes and failures of a variety of real film companies and projects and features exclusive interviews with leading practitioners in all sectors of the industry, from production to exhibition.
Author: United States. Federal Communications Commission
Publisher:
Published: 1950
Total Pages: 1180
ISBN-13:
DOWNLOAD EBOOK →Author: Bodo B. Schlegelmilch
Publisher: Routledge
Published: 2020-11-24
Total Pages: 507
ISBN-13: 1351038656
DOWNLOAD EBOOK →The Routledge Companion to Strategic Marketing offers the latest insights into marketing strategy. Bodo Schlegelmilch and Russ Winer present 29 specially commissioned chapters, which include up-to-date thinking on a diverse range of marketing strategy topics. Readers benefit from the latest strategic insights of leading experts from universities around the world. Contributing authors are from, among others, the U.S. (Berkeley, Cornell, MIT, New York University, Texas A&M), Europe (the Hanken School of Economics, INSEAD, the University of Oxford, the University of Groningen, WU Vienna) and Asia (the Indian School of Business, Tongji University). The topics addressed include economic foundations of marketing strategy, competition in digital marketing strategy (e.g. mobile payment systems and social media strategy), marketing strategy, and corporate social responsibility, as well as perspectives on capturing the impact of marketing strategy. Collectively, this authoritative guide is an accessible tool for researchers, students, and practitioners.
Author: Charles Melville Pepper
Publisher:
Published: 1919
Total Pages: 376
ISBN-13:
DOWNLOAD EBOOK →Author: California. Bureau of Labor Statistics
Publisher:
Published: 1916
Total Pages: 394
ISBN-13:
DOWNLOAD EBOOK →Author: California. Bureau of Labor Statistics
Publisher:
Published: 1916
Total Pages: 892
ISBN-13:
DOWNLOAD EBOOK →Author: United States. Congress. House. Committee on the Judiciary. Subcommittee No. 3
Publisher:
Published: 1972
Total Pages: 642
ISBN-13:
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