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Handbook of Visual Communication

Author: Sheree Josephson

Publisher: Routledge

Published: 2020-04-03

Total Pages: 644

ISBN-13: 0429956924

This Handbook of Visual Communication explores the key theoretical areas and research methods of visual communication. With chapters contributed by many of the best-known and respected scholars in visual communication, this volume brings together significant and influential work in the discipline. The second edition of this already-classic text has been completely revised to reflect the metamorphosis of communication in the last 15 years and the ubiquity of visual communication in our modern mediated lifestyle. Thriteen major theories of communication are defined by the top experts in their fields: perception, cognition, aesthetics, visual rhetoric, semiotics, cultural studies, ethnography, narrative, media aesthetics, digital media, intertextuality, ethics, and visual literacy. Each of these theory chapters is followed by an exemplar study or two in the area, demonstrating the various methods used in visual communication research as well as the research approaches applicable for specific media types. The Handbook of Visual Communication is a theoretical and methodological handbook for visual communication researchers and a compilation for much of the theoretical background necessary to understand visual communication. It is required reading for scholars, researchers, and advanced students in visual communication, and it will be influential in other disciplines such as advertising, persuasion, and media studies. The volume will also be essential to media practitioners seeking to understand the visual aspects of how audiences use media to contribute to more effective use of each specific medium.

Handbook of Visual Communication

Author: Kenneth L. Smith

Publisher: Routledge

Published: 2004-12-13

Total Pages: 625

ISBN-13: 1135636532

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This Handbook of Visual Communication explores the key theoretical areas in visual communication, and presents the research methods utilized in exploring how people see and how visual communication occurs. With chapters contributed by many of the best-known and respected scholars in visual communication, this volume brings together significant and influential work in the visual communication discipline. The theory chapters included here define the twelve major theories in visual communication scholarship: aesthetics, perception, representation, visual rhetoric, cognition, semiotics, reception theory, narrative, media aesthetics, ethics, visual literacy, and cultural studies. Each of these theory chapters is followed by exemplar studies in the area, demonstrating the various methods used in visual communication research as well as the research approaches applicable for specific media types. The Handbook serves as an invaluable reference for visual communication theory as well as a useful resource book of research methods in the discipline. It defines the current state of theory and research in visual communication, and serves as a foundation for future scholarship and study. As such, it is required reading for scholars, researchers, and advanced students in visual communication, and it will be influential in other disciplines in which the visual component is key, including advertising, persuasion, and media studies. The volume will also be useful to practitioners seeking to understand the visual aspects of their media and the visual processes used by their audiences.

The Visual Communications Book

Author: Mark Edwards

Publisher: Lid Publishing

Published: 2015-06-24

Total Pages: 0

ISBN-13: 9781907794940

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A unique and practical guide to making high-impact presentations by using visual communications techniques.

Visual Communication

Author: David Machin

Publisher: Walter de Gruyter GmbH & Co KG

Published: 2014-04-30

Total Pages: 705

ISBN-13: 3110370522

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The primary goal of the volume on "Visual Communication" is to provide a collection of high quality, accessible papers that offer an overview of the different academic approaches to Visual Communication, the different theoretical perspectives on which they are based, the methods of analysis used and the different media and genre that have come under analysis. There is no such existing volume that draws together this range of closely related material generally found in much less related areas of research, including semiotics, art history, design, and new media theory. The volume has a total of 34 individual chapters that are organized into two sections: theories and methods, and areas of visual analysis. The chapters are all written by quality theorists and researchers, with a view that the research should be accessible to non-specialists in their own field while at the same time maintaining a high quality of work. The volume contains an introduction, which plots and locates the different approaches contained in it within broader developments and history of approaches to visual communication across different disciplines as each has attempted to define its terrain sometimes through unique concepts and methods sometimes through those borrowed and modified from others.

Visual Grammar

Author: Christian Leborg

Publisher: Princeton Architectural Press

Published: 2006-05-11

Total Pages: 100

ISBN-13: 9781568985817

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Both a primer on visual language and a visual dictionary of the fundamental aspects of graphic design, this text deals with every imaginable visual concept, making it an indispensable reference for beginners and seasoned visual thinkers alike.

Visual Communication on the Web

Author: Xtine Burrough

Publisher:

Published: 2013

Total Pages: 0

ISBN-13: 9780415521482

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In this work, Web design exercises are accompanied by concise introductions that relate history, design principles, and visual communication theories to the practice of designing for the Web.

Handbook of Visual Communications

Author: Hseuh-Ming Hang

Publisher: Elsevier

Published: 2012-12-02

Total Pages: 537

ISBN-13: 0080918549

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This volume is the most comprehensive reference work on visual communications to date. An international group of well-known experts in the field provide up-to-date and in-depth contributions on topics such as fundamental theory, international standards for industrial applications, high definition television, optical communications networks, and VLSI design. The book includes information for learning about both the fundamentals of image/video compression as well as more advanced topics in visual communications research. In addition, the Handbook of Visual Communications explores the latest developments in the field, such as model-based image coding, and provides readers with insight into possible future developments. Displays comprehensive coverage from fundamental theory to international standards and VLSI design Includes 518 pages of contributions from well-known experts Presents state-of-the-art knowledge--the most up-to-date and accurate information on various topics in the field Provides an extensive overview of international standards for industrial applications

An Introduction to Visual Communication

Author: Susan B. Barnes

Publisher: Peter Lang Incorporated, International Academic Publishers

Published: 2011

Total Pages: 0

ISBN-13: 9781433112577

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An Introduction to Visual Communication.

Visual Communication Research Designs

Author: Keith Kenney

Publisher: Routledge

Published: 2010-09-28

Total Pages: 308

ISBN-13: 1135859272

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Visual Communication Research Designs provides a step-by-step guide for designing research involving visuals relevant to communications media. This volume explains the process from conceptualization to research questions, instrumentation, analysis, and reliability and validity checks. It also addresses the lack of sufficient methods to answer theoretical questions attending visual communication. This resource has been developed in response to the circumstance in which, in many cases, the methodologies used for verbal and textual communications are inappropriate or ineffective when applied or adapted for the study of visual communications. Additionally, research articles from ethnography, action research, rhetoric, semiotics, psychology, cultural studies, and critical theory often do not use examples appropriate to visual communication readers. To address these issues, this book explains in clear and straightforward language key research designs, including new methodologies, that are appropriate for scholars and students conducting visual communication research. Organized into three parts -- production, analysis, and effects of visuals – this research text provides guidance in using, interpreting and measuring the effects of visual images. It addresses such topics as: producing photographs and video that can be used as research data; interpreting images that already exist; measuring the effects of visuals and to understand their use by different groups. Ethical issues are included, as well as a discussion of the advantages and limitations of each method. "War stories" are provided by experienced researchers, who discuss a particular research project and explain pitfalls to avoid, as well as what to do when problems occur. The primary audiences are scholars, researchers, and students conducting research on motion pictures, video, television, photographs, illustrations, graphics, typography, political cartoons, comic books, animation, and other media with a visual component. Individuals will use this text whenever they need to conduct research that involves visuals in the media. The book will be a required text for advanced courses in visual culture, seminars on visual communication research, and other research methods courses integrating a visual component.