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Author: Teresa Swartz
Publisher: SAGE
Published: 2000
Total Pages: 534
ISBN-13: 0761916121
DOWNLOAD EBOOK →This is a comprehensive, practical and theoretical guide to the latest thinking in the foundations of services. The authors present contributions from the world''s leading experts on services marketing and management.'
Author: Roland T. Rust
Publisher: Edward Elgar Publishing
Published: 2014-02-28
Total Pages: 629
ISBN-13: 0857938851
DOWNLOAD EBOOK →The Handbook of Service Marketing Research brings together an all-star team of leading researchers in service marketing to explore many of the hottest topics in service marketing today. Cutting-edge topics include: customer relationships and loy
Author: Haemoon Oh
Publisher: Routledge
Published: 2009-11-04
Total Pages: 576
ISBN-13: 1136399976
DOWNLOAD EBOOK →This handbook consists of 19 chapters that critically review mainstream hospitality marketing research topics and set directions for future research efforts. Internationally recognized leading researchers provide thorough reviews and discussions, reviewing hospitality marketing research by topic, as well as illustrating how theories and concepts can be applied in the hospitality industry. The depth and coverage of each topic is unprecedented. A must-read for hospitality researchers and educators, students and industry practitioners.
Author: John R. Bryson
Publisher: Edward Elgar Publishing
Published: 2015-04-30
Total Pages: 465
ISBN-13: 1781000417
DOWNLOAD EBOOK →Service business accounts for more than 75 per cent of the wealth and employment created in most developed market economies. The management and economics of service business is based around selling expertise, knowledge and experiences. This Handbook co
Author: Teresa Swartz
Publisher: SAGE
Published: 2000
Total Pages: 538
ISBN-13: 9780761916123
DOWNLOAD EBOOK →This is a comprehensive, practical and theoretical guide to the latest thinking in the foundations of services. The authors present contributions from the world''s leading experts on services marketing and management.'
Author: Jagdish N Sheth
Publisher: SAGE
Published: 2000
Total Pages: 678
ISBN-13: 0761918108
DOWNLOAD EBOOK →As businesses increasingly stress the importance of cooperation and collaboration with suppliers and customers, relationship marketing is emerging as the `core' of all marketing activity. In recent years, there has been an explosive growth in business and academic interest in relationship marketing, yet no comprehensive book has been available to present key concepts, theories, and applications. The editors of this volume have assembled an authoritative and global cast of chapter contributors and crafted a volume that will become the seminal, founding work in this growing field. Their approach is eclectic, including a broad coverage of topics, diverse theoretical and conceptual paradigms, and global viewpoints.
Author: Lilien, Gary L.
Publisher: Edward Elgar Publishing
Published: 2022-07-15
Total Pages: 713
ISBN-13: 1800376871
DOWNLOAD EBOOK →This path-breaking Handbook is targeted primarily at marketing academics and graduate students who want a comprehensive overview of the academic state of the business-to-business marketing domain. It will also prove an invaluable resource for forward-thinking business-to-business practitioners who want to be aware of the current state of knowledge in their domains.
Author: Balaji B.
Publisher: S. Chand Publishing
Published: 2002
Total Pages: 452
ISBN-13: 9788121921619
DOWNLOAD EBOOK →Concept Of Service | Service Characterristics | Service Expectations | The Service Product | Service Location | Pricing For Services | Promotion Services | The Service Process| Physical Evidence | People And Services | Internal Versus External Marketing |
Author: Rao
Publisher: Pearson Education India
Published: 2011
Total Pages: 585
ISBN-13: 9332511551
DOWNLOAD EBOOK →The second edition of Services Marketing, with an enhanced conceptual foundation, meets this requirement of students, managers and marketing professionals. The enhanced pedagogy and coverage in this edition in conjunction with the lucid and pithy style of the author make this book perfect for students of business administration, commerce and management.
Author: Goyal, Anita
Publisher: IGI Global
Published: 2013-10-31
Total Pages: 410
ISBN-13: 1466646721
DOWNLOAD EBOOK →Modern corporations face a variety of challenges and opportunities in the field of sustainable development. Properly managing assets and maintaining effective relationships with customers are crucial considerations in successful businesses. Innovations in Services Marketing and Management: Strategies for Emerging Economies presents insights into marketing strategies and tactical perspectives in both large and small enterprises. The chapters in this book explore case studies, contemporary research, and theoretical frameworks in effective business management, providing students, academicians, researchers, and managers with the resources and insight necessary to identify key trends in emerging economies and build the next generation of innovative services.
