-PDF Download- Handbook Event Market China EBOOK

Handbook Event Market China

Author: Helmut Schwägermann

Publisher: Walter de Gruyter GmbH & Co KG

Published: 2015-12-14

Total Pages: 432

ISBN-13: 3110398621

China’s event market is full of dynamic and exciting developments, innovation, new players and novel ideas, but at the same time of certain shortcomings. This new and huge market is drawing increasing attention from the event industry worldwide. The aim of this handbook is to analyse the Chinese event market, reflect on emerging trends, scrutinise the key players and identify the implica-tions for the education of future professionals in this industry. This handbook is the first of its kind on the Chinese event market written in English. It is a collection of 27articles written by 39 authors from China, Germany, Malaysia, South Africa, the United Kingdom and the United States. The contributions embrace a mix of theoretical and practical reflections, written by academics/lecturers and practitioners alike. The focus lies on business events, such as trade fairs, conventions and corporate events. Some very specifically describe a certain trend or development; others focus on overall trends. The handbook is divided into four chapters. Following an introductory chapter on the event market, the second chapter focuses on the event market in China from a global perspective. The third chapter reflects on management aspects in China’s event industry. The fourth and final chapter addresses the issue of educating professionals for the event industry.

Handbook Event Market China

Author: Helmut Schwägermann

Publisher: Walter de Gruyter GmbH & Co KG

Published: 2015-12-14

Total Pages: 432

ISBN-13: 3110366770

DOWNLOAD EBOOK →

Events - Future, Trends, Perspectives

Author: Kim Werner

Publisher: UTB GmbH

Published: 2020-05-11

Total Pages: 370

ISBN-13: 3825252531

DOWNLOAD EBOOK →

Events – future, trends, perspectives provides insights into many of the recent developments within the diverse event industry. International scholars and experts with backgrounds in multiple related fields have taken up exciting research topics and offer perspectives, thoughts and views on a number of current and future issues and challenges. The topics are as diverse as the industry itself and include discussions on gender and diversity, disruptive technologies, sustainability, psychological effects, the co-creation of experiences, the future of event education and many more. Vivid case studies and best practice examples are used to illustrate current and future developments and to spark discussion and debate amongst scholars, practitioners and students alike. The Corona crisis (Covid-19) is having a massive impact on the events industry. Due to the editorial deadline of this book in February 2020, this topic could not be considered in this edition. We ask for your understanding. Content: Kim Werner and Ye Ding Acknowledgements PART A Nicole Böhmer, Kim Werner and Imke Wargin Female Careers in the Event Industry – Myth, Reality or Future Vision? Susanne Doppler, Burkhard Schmidt and Liza Funke Work Stress of Event Managers Hans-Jürgen Gaida Marketing Meeting and Event Destinations in Disruptive Times: Future Challenges and Chances Steffen Ronft Event Psychology – An Interdisciplinary Approach Chunlei Wang and Xingdan Wang Theorising the “Event View” as a Kind of “World View” Helmut Schwägermann China Outbound Events – A Challenge for European MICE Destinations Markus Große Ophoff, Kai-Michael Griese and Kim Werner Event Organisations at the Interface between Sustainability and Digitalisation Hui Huang and Hanzhi Zhang Festivals and “New Retail”: A Case Study of the “Double 11” Shopping Festival in China Kim Werner, Christina Bosse and Kai-Michael Griese Slow Events: Assessing the Potential for the Event Industry of the Future PART B Aliosha Alexandrov and Kai-Michael Griese Value Co-creation and the Impact on Marketing and Event Management Curricula Xing Lan and Yi Ding Cooperative Transnational Event Management Education: A Case Study of International Event Management Shanghai (IEMS) Mattheus Louw and Thomas Temme Enhancing Student Learning in Event Management: Student Perceptions of a Business Simulation Game Ye Ding, Li Zhang and Chunlei Wang Innovation and Entrepreneurship Education in Event Management: Case studies from Chinese Universities Gernot Gehrke Researching the Future of Event Education Steffen Ronft Appendix: Further references concerning psychological effects and phenomena

International Handbook on the Economics of Mega Sporting Events

Author: Wolfgang Maennig

Publisher: Edward Elgar Publishing

Published: 2012

Total Pages: 641

ISBN-13: 0857930273

DOWNLOAD EBOOK →

From the Olympics to the World Cup, mega sporting events are a source of enjoyment for tens of thousands, but can also be a source of intense debate and controversy. This insightful new Handbook addresses a number of central questions, including: How are host cities selected and under what economic conditions? How are these events organized, and how is local resistance overcome? Based on historical and empirical experience, what are the pitfalls for the organizers of these events? What are the potential economic benefits, including any international image effects? How can the costs be minimized and the benefits maximized for host cities and countries? How do these mega events impact the challenges of globalization and what is their environmental legacy? Compiled and edited by two internationally renowned sports economists, the expert contributions elaborate on the specific mechanisms of the bid processes, analyse the determining factors of winning bids, and illustrate how to construct future bid campaigns. Underpinned by case studies from four continents and by theoretical considerations, the reasons for seemingly systemic cost overruns are explored and analysed, as are the effects on national and regional employment and income, property values, non-traditional economic variables (such as psychological and marketing benefits) and urban branding and transformation. The Handbook also reflects on important elements of design of the games in order to better plan, prepare and allocate resources – including, for example, sustainability issues and the use of campaigns to secure positive perceptions. This book provides an up-to-date analysis of the financing and economic impact of mega sporting events, as well as a full discussion of how host cities can maximize the benefits from their experience. As such, it will prove a fascinating read for academics, students, researchers and policymakers with an interest in economics and public sector economics generally, and more specifically, in the economics of sport.

The Handbook of China's Financial System

Author: Marlene Amstad

Publisher: Princeton University Press

Published: 2020-11-17

Total Pages: 504

ISBN-13: 0691205841

DOWNLOAD EBOOK →

A comprehensive, in-depth, and authoritative guide to China's financial system The Chinese economy is one of the most important in the world, and its success is driven in large part by its financial system. Though closely scrutinized, this system is poorly understood and vastly different than those in the West. The Handbook of China’s Financial System will serve as a standard reference guide and invaluable resource to the workings of this critical institution. The handbook looks in depth at the central aspects of the system, including banking, bonds, the stock market, asset management, the pension system, and financial technology. Each chapter is written by leading experts in the field, and the contributors represent a unique mix of scholars and policymakers, many with firsthand knowledge of setting and carrying out Chinese financial policy. The first authoritative volume on China’s financial system, this handbook sheds new light on how it developed, how it works, and the prospects and direction of significant reforms to come. Contributors include Franklin Allen, Marlene Amstad, Kaiji Chen, Tuo Deng, Hanming Fang, Jin Feng, Tingting Ge, Kai Guo, Zhiguo He, Yiping Huang, Zhaojun Huang, Ningxin Jiang, Wenxi Jiang, Chang Liu, Jun Ma, Yanliang Mao, Fan Qi, Jun Qian, Chenyu Shan, Guofeng Sun, Xuan Tian, Chu Wang, Cong Wang, Tao Wang, Wei Xiong, Yi Xiong, Tao Zha, Bohui Zhang, Tianyu Zhang, Zhiwei Zhang, Ye Zhao, and Julie Lei Zhu.

The China Handbook

Author: Christopher Hudson

Publisher: Routledge

Published: 2014-06-03

Total Pages: 350

ISBN-13: 1134269668

DOWNLOAD EBOOK →

First Published in 1997. Routledge is an imprint of Taylor & Francis, an informa company.

The China Management Handbook

Author: F. Sieren

Publisher: Springer

Published: 2016-01-08

Total Pages: 407

ISBN-13: 0230599729

DOWNLOAD EBOOK →

With China's accession to the WTO in Spring 2002 it is essential that Western investors and business people get an effective 'tool kit' which enables them to succeed in the highly competitive Chinese market and to deal with the issues and changes that the WTO will bring. As a guide for western investors this book gives the answer to the 100 most crucial questions on operating or restructuring business in China. The question and answer format allows the reader to rapidly select information for a specific situation.

Routledge Handbook on China - Middle East Relations

Author: Jonathan Fulton

Publisher: Routledge

Published: 2021-12-31

Total Pages: 424

ISBN-13: 9780367472702

DOWNLOAD EBOOK →

This handbook brings together a mix of established and emerging international scholars to provide valuable analytical insights as to how China's growing Middle East presence affects intra-regional development, trade, security, and diplomacy. As the largest extra-regional economic actor in the Middle East, China is the biggest source of foreign direct investment into the region and the largest trading partner for most Middle Eastern states. This portends a larger role in political and security affairs, as the value of Chinese assets combined with a growing expatriate population in the region demand a more proactive role in contributing to regional order. Exploring the effect of these developments, the expert contributors also consider the reverberations in great power politics, as the U.S.A., Russia, India, Japan, and the European Union also have considerable interests in the region. The book is divided into four sections: - historical and policy context - state and regional case studies - trade and development - international relations, security and diplomacy This volume is an essential reference for scholars and policy makers in the fields of international relations, political sociology, international political economy, and foreign policy analysis. Area studies specialists in Middle Eastern Studies, China Studies, and East Asian Studies will also find it an invaluable resource.

42 Rules for Sourcing and Manufacturing in China (2nd Edition)

Author: Rosemary Coates

Publisher: Happy About

Published: 2013-07

Total Pages: 133

ISBN-13: 1607730979

DOWNLOAD EBOOK →

Doing business in China is tougher than you think. Not only is the culture vastly different, but China's experience in manufacturing is still developing. It will be a few years before the majority of manufacturers are up to world standards. In the meantime, quality, contract laws, schedules and logistics must be closely monitored. As a result, the things Westerners must do to be successful are far different from dealing with American or European manufacturers. The best way to quickly come up to speed on these differences and how to handle them is to learn from the experience of others. Through over 20 extraordinary executive interviews, Rosemary Coates captured the essence of sourcing and manufacturing in China. '42 Rules for Sourcing and Manufacturing in China (2nd Edition)' is a pragmatic approach that every businessperson headed to China must read. For business people who are experienced in doing business in China, or for first-time visitors, this book will provide valuable insights from real executives and experts. These executives offer their personal experiences and recommendations about sourcing and manufacturing in China. Going beyond simple cultural do's and don'ts, you will discover: how business is really done how you can make things happen in China the mistake westerners often make, and how to avoid them what made these executives successful Based on her 25 years of supply chain experience, much of it spent living and working across Asia, Rosemary Coates has become an expert on doing business in China. Her own personal experiences in China are interwoven into this book.