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Author: John Middleton
Publisher: Thorogood Publishing
Published: 2006
Total Pages: 242
ISBN-13: 1854183869
DOWNLOAD EBOOK →Evaluates thought-leaders in e-commerce. This book explores the impact and significance of e-business as illustrated by the work and thinking of a number of key players in the field. Its aim is to be a guide for business people who are looking to make optimal and profitable use of e-business, as well as to students.
Author: John Middleton
Publisher:
Published: 2010-01-01
Total Pages:
ISBN-13: 9788130906997
DOWNLOAD EBOOK →Author: Ralph Tiffin
Publisher: Thorogood Publishing
Published: 2007
Total Pages: 330
ISBN-13: 1854183095
DOWNLOAD EBOOK →Understanding finance and applying techniques for financial control are essential for successful management, yet in many cases key financial and accounting tools are either unknown or unsuccessfully applied. This Desktop Guide provides a clear, practical guide to all aspects of accountancy, financial and business literacy for English companies.
Author: Ian Wallis
Publisher: Crimson Publishing
Published: 2012-01-20
Total Pages: 256
ISBN-13: 1780590911
DOWNLOAD EBOOK →Business Gurus is an essential introduction to business and leadership thinking. A must-read for anyone working in or studying business, Business Gurus explains simply and clearly the most important elements from the world's most influential leadership and management thinkers. All major gurus, both past and present, are featured including: Michael Porter, Tom Peters, Peter Drucker, Michael Gerber, Peter Senge, Jim Collins, Ken Blanchard, Charles Handy, Richard Koch, John Kotter, Richardo Semler, Stephen Covey, Seth Godin and many more. For each of these Gurus, the book explains their background, the main theories for which they are known, the context for these theories, and how they compare to other business thinking. Crucially the book also looks at how each theory works in practise.
Author: Julie Lewthwaite
Publisher: Thorogood Publishing
Published: 2006
Total Pages: 354
ISBN-13: 185418332X
DOWNLOAD EBOOK →Absolutely everybody in all types of organizations--business, professional, governmental, academic--has to make the critical leap to managing people for the first time. There are countless books on managing people but very little written from the perspective of the novice, someone faced with the daunting task of changing from following instructions to giving them. First published by Pitman, the book instantly caught on and was widely adopted in businesses and in particular the public sector. It has now been fully updated and revise to reflect recent changes theory and practice.
Author: Brad Jackson
Publisher: Routledge
Published: 2001-03-15
Total Pages: 225
ISBN-13: 1134534841
DOWNLOAD EBOOK →This book provides a rhetorical critique of the management guru and management fashion phenomenon, and stimulates a much-needed critical dialogue between practitioners and academics.
Author: Paul Harmon
Publisher: Morgan Kaufmann
Published: 2001
Total Pages: 308
ISBN-13: 9781558606654
DOWNLOAD EBOOK →E-business is much more than e-commerce. Companies can spend millions of pounds developing online retail outlets without altering their organization or procedures. This text introduces managers to the nature and scope of this change.
Author: Joseph H. Boyett
Publisher: John Wiley & Sons
Published: 2003-02-25
Total Pages: 252
ISBN-13: 0471434264
DOWNLOAD EBOOK →Discusses the newest marketing concepts. The Guru name is synonymous with expert, candid advice. The Guru format provides an easy reference to a wide range ofideas and practices.
Author: Michael Miller
Publisher: John Wiley & Sons
Published: 2008-03-10
Total Pages: 341
ISBN-13: 0470242043
DOWNLOAD EBOOK →This book focuses on today's most successful online marketers, with up-to-date information and advice on current online marketing trends. It includes 25 interviews with today's top Internet marketers -- email marketers, web marketers, advertising executives, and the like. The book details the inside story of how these marketing heroes achieved their success, tips and advice on how to be more successful marketing online, and it covers all aspects of online marketing including: Search engine marketing and optimization, Online advertising, Online retailing, Online merchandising, Email marketing, Website promotion, Online public relations, Blog marketing, Direct response copywriting, and Affiliate marketing.
Author: Geoffrey Sampson
Publisher: BCS, The Chartered Institute
Published: 2008
Total Pages: 280
ISBN-13: 1902505891
DOWNLOAD EBOOK →This text is an invaluable source of information for anybody setting up a new business or managing an existing business, as well as those studying IT or business studies, or managing the delivery of an IT service to new or established e-business customers.
