Guidebook for Managing Small Airports
Author: Susan J. H. Zellers
Publisher:
Published: 2019
Total Pages: 354
ISBN-13: 9780309480253
DOWNLOAD EBOOK →Author: Susan J. H. Zellers
Publisher:
Published: 2019
Total Pages: 354
ISBN-13: 9780309480253
DOWNLOAD EBOOK →Author: Lois S. Kramer
Publisher: Transportation Research Board
Published: 2010
Total Pages: 187
ISBN-13: 0309118182
DOWNLOAD EBOOK →This guidebook will help airport managers with small or minimal budgets to develop a marketing program for their general aviation or commercial service airport. The Guidebook discusses the basics of marketing, takes the reader through the process of developing and implementing a plan, presents approaches to marketing and public relations, provides worksheets and concludes with a selection of instructive case studies. The Guidebook provides ideas about how to regularly communicate with tenants and the community, how to effectively position the airport in the region, and how to develop and retain airport activity. Airport managers and those responsible for marketing and working with communities will find many useful worksheets and tools to assess their individual situation, set goals, and select from low cost strategies to deliver their message. This well-researched guidebook, with its easy to use techniques and worksheets along with real-world examples, will help those in the airport community to create and sustain a positive and persuasive airport identity and message.
Author: James H. Grothaus
Publisher: Transportation Research Board
Published: 2009
Total Pages: 140
ISBN-13: 0309117879
DOWNLOAD EBOOK →Author: Michael James Cassidy
Publisher: Transportation Research Board
Published: 2009
Total Pages: 127
ISBN-13: 0309118050
DOWNLOAD EBOOK →TRB's Airport Cooperative Research Program (ACRP) Report 23: Airport Passenger-Related Processing Rates Guidebook provides guidance on how to collect accurate passenger-related processing data for evaluating facility requirements to promote efficient and cost-effective airport terminal design.
Author: Douglas E. Sander
Publisher:
Published: 2014
Total Pages: 152
ISBN-13:
DOWNLOAD EBOOK →"TRB's Airport Cooperative Research Program (ACRP) Report 113: Guidebook on General Aviation Facility Planning provides guidance for planning airport facilities that accommodate general aviation aircraft. The guidance is designed to help airport practitioners plan flexible and cost-effective facilities that are responsive to industry needs."--Publisher description.
Author:
Publisher:
Published: 2019
Total Pages: 119
ISBN-13: 9780309480130
DOWNLOAD EBOOK →TRB's Airport Cooperative Research Program (ACRP) Research Report 195: Best Practices for Airport Obstruction Management Guidebook is designed to assist airport operators in developing and implementing an obstruction management program to protect the airport airspace from encroachment by tall objects. The guidance will help airport staff in developing an obstruction management plan by understanding the regulatory environment, identifying obstructions, and in developing a strategy for communication with surrounding communities that will ensure airport involvement in any development issues that could result in an obstruction around the airport.
Author: National Research Council (U.S.). Transportation Research Board
Publisher: Transportation Research Board National Research
Published: 2012
Total Pages: 182
ISBN-13:
DOWNLOAD EBOOK →Ch. 1. Introduction -- ch. 2. Airport business plan -- ch. 3. Airport business planning process -- ch. 4. Preparing the elements of an airport business plan -- ch. 5. Implementation -- ch. 6. Airport and market -- ch. 7. Organization -- ch. 8. Operations -- ch. 9. Marketing -- ch. 10. Aviation products, services, and facilities -- ch. 11. Financial -- Glossary of terms and acronyms -- Bibliography.