Net Benefit

Net Benefit PDF

Author: W. Rowan

Publisher: Springer

Published: 1999-02-08

Total Pages: 255

ISBN-13: 0333982800

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This book explores the possible creation and impact of electronic markets underpinned by government. How far could electronic trade go? The author outlines a world in which open online marketplaces are routinely used to trade everything from office space to bicycle rental between individuals. Each transaction would be guaranteed by the system, not the reputation of the seller. Anyone could enter the market as an equal. The author argues that the electronic marketplaces of the future will have widespread and fundamental economic and social consequences. For more information about Guaranteed Electronic Markets visit the Gems Website at www.gems.org.uk

Digital Futures

Digital Futures PDF

Author: James Wilsdon

Publisher: Routledge

Published: 2014-10-14

Total Pages: 250

ISBN-13: 1136548319

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Beyond the hype about dot-coms, WAP phones and dot-com entrepreneurs, what impacts will e-commerce have on society? How will it affect jobs and local communities? What will it mean for the environment - for energy use, transport and the future shape of our cities? How can we ensure that everyone enjoys the benefits of the new digital technologies? This is a groundbreaking exploration of the social and environmental impacts and opportunities of the new economy. It brings together the leading thinkers and visionaries from the worlds of policy, business and academia in an insightful, vigorous and at times controversial examination of the impact e-commerce will have on the way we live and work, and on the environment on which we all depend.

Marketing Communications for Local Nonprofit Organizations

Marketing Communications for Local Nonprofit Organizations PDF

Author: Teri Kline Henley

Publisher: Routledge

Published: 2013-03-07

Total Pages: 266

ISBN-13: 113640371X

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Help your nonprofit organization keep up with the competition!As the competition for funding among nonprofit organizations becomes more intense, so does the need to develop survival strategies that focus limited resources in the most effective ways. Marketing Communications for Local Nonprofit Organizations: Targets and Tools presents proven methods for effectively reaching the target markets essential to your organization’s future. This practical guidebook is divided into two easy-to-use sections: “Targets” details how to develop employees and volunteers, form alliances with for-profit organizations, and develop social entrepreneurship programs; “Tools” explains how to make maximum use of communications and media (advertising, direct marketing, public relations), fundraising, and Internet and e-commerce potential.Marketing Communications for Local Nonprofit Organizations: Targets and Tools also provides expert guidance on: multimedia marketing, including Web conferencing event planning and promotion branding and positioning promotional products tax, legal, cultural, and financial issues and much more!Marketing Communications for Local Nonprofit Organizations: Targets and Tools is an essential handbook for nonprofit organizations as they struggle against reduced government funding and a rapidly changing environment. Educators and students will also find the book invaluable as a how-to marketing guide based on effective methods and proven strategies.

Trust and New Technologies

Trust and New Technologies PDF

Author: T. Kautonen

Publisher: Edward Elgar Publishing

Published: 2008-01-01

Total Pages: 325

ISBN-13: 1848445083

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For scholars interested in how social concepts such as trust impact on new technologies, this is undoubtedly a valuable contribution. Ian Grant, Telecommunications Policy . . . the editors have managed to provide a comprehensive overview of current conceptual and empirical research on trust-related issues from multiple perspectives. . . Trust and New Technologies is an enlightening collection of research papers on trust. The book should be of interest to scholars, practitioners and researchers focusing on the applications of new technologies in marketing and business management. Since trust also is a key concept in information behaviour studies, researchers interested in this field will also find this book a useful resource. Madely du Perez, Australian Library Journal This book is a timely collection of research papers on one of the most critical subjects on the internet. It explores a wide range of trust related issues from multiple perspectives, and by researchers from around Europe and America. The papers address the different roles that trust plays in consumer marketing in online environments, in mobile media, and in organizational relations. The issues highlighted are relevant to both academics and practitioners. Feng Li, University of Newcastle upon Tyne, UK Trust and New Technologies presents versatile new research that illustrates the different roles that trust plays in the marketing and management of new technologies. The authors provide a comprehensive and much needed overview of the current state of conceptual and empirical research in the topical area of trust and new technologies. Comprising of sixteen chapters, the book is divided thematically into three sections: consumer trust in online environments trust and mobile media new technologies and trust within and between organizations. This enlightening book will be of great interest to scholars, practitioners and research students focusing on the applications of new technologies in marketing and management. Trust researchers across business disciplines and the social sciences will also find this timely and unique book a constructive resource.

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