Great Brand Blunders

Great Brand Blunders PDF

Author: Rob Gray

Publisher: Crimson

Published: 2014-02-25

Total Pages: 186

ISBN-13: 1780592302

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What causes some marketing campaigns to go spectacularly wrong? Why might new product launches, publicity stunts or rebranding exercises be doomed to failure? How can you prevent a social media backlash spiralling out of control? When should you apologise, cut your losses, make a U-turn? Great Brand Blunders takes an informed and at times acerbic look at the worst marketing and social media disasters of all time - and treats them as an amazing learning opportunity. The first book for several years to examine brand failures - and the first with a special focus on social media - Great Brand Blunders offers a mix of entertaining commentary and authoritative advice, and features several first-hand interviews with those involved. A fascinating roll-call of over 150 A-list brands in sticky situations, the book will be required reading not only for professional marketers, academics and students, but for anyone interested in the gritty stories and testing challenges that lie behind the polished brand images marketers hope to present to the public. From awful advertising to ridiculous brand extensions, via misguided sales promotions and ill-conceived social media activity, Great Brand Blunders pulls no punches, putting rash decisions under the microscope and offering advice on how to avoid landing in the same foul mess yourself.

Great Brand Blunders

Great Brand Blunders PDF

Author: Rob Gray

Publisher: Hachette UK

Published: 2014-02-25

Total Pages: 240

ISBN-13: 1780592302

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What causes some marketing campaigns to go spectacularly wrong? Why might new product launches, publicity stunts or rebranding exercises be doomed to failure? How can you prevent a social media backlash spiralling out of control? When should you apologise, cut your losses, make a U-turn? Great Brand Blunders takes an informed and at times acerbic look at the worst marketing and social media disasters of all time - and treats them as an amazing learning opportunity. The first book for several years to examine brand failures - and the first with a special focus on social media - Great Brand Blunders offers a mix of entertaining commentary and authoritative advice, and features several first-hand interviews with those involved. A fascinating roll-call of over 150 A-list brands in sticky situations, the book will be required reading not only for professional marketers, academics and students, but for anyone interested in the gritty stories and testing challenges that lie behind the polished brand images marketers hope to present to the public. From awful advertising to ridiculous brand extensions, via misguided sales promotions and ill-conceived social media activity, Great Brand Blunders pulls no punches, putting rash decisions under the microscope and offering advice on how to avoid landing in the same foul mess yourself.

Brand Failures

Brand Failures PDF

Author: Matt Haig

Publisher: Kogan Page Publishers

Published: 2005

Total Pages: 276

ISBN-13: 9780749444334

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It's not just smaller, lesser-known companies that have launched dud brands. On the contrary, most of the world's global giants have launched new products that have flopped - spectacularly and at great cost. Haig organizes these 100 ""failures"" into ten types which include classic failures (e.g., New Coke), idea failures (e.g., R.J.Reynolds' smokeless cigarettes), extension failures (e.g. Harley Davidson perfume), culture failures (e.g., Kellogs in India), and technology failures (e.g., Pets.com).

Brand Failures

Brand Failures PDF

Author: Matt Haig

Publisher:

Published: 2003

Total Pages: 310

ISBN-13: 9781597343206

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Publisher's description: What do Coca-Cola, McDonalds, IBM, Microsoft and Virgin have in common? Yes, they are all global giants striding successfully across the world, but what they are less recognized for are all those branded products they've launched that have bombed--spectacularly and at great cost. Brand Failures is a riveting look at how such disasters occur. For the first time we're given the inside story of 100 major brand blunders that make for jaw-dropping reading. Matt Haig approaches his subject in a truly entertaining style 6 yes, this is a business book that is actually fun to read! But his message is deadly serious. He describes those brands that have set sail with the help of multi-million dollar advertising campaigns only to sink without trace. He also looks at acknowledged brand mistakes made by successful blue-chip companies and some lesser-known but hilarious bombshells. He reveals what went wrong in every case and provides for each a valuable checklist of lessons learnt, categorized as: classic failures; idea failures; extension failures; PR failures; culture failures; people failures; rebranding failures; Internet and new technology failures; tired brands. Companies live or die on the strength of their brand, and failure can be fatal. Don't let yours be consigned to the brand graveyard. A tour of Matt Haig's fascinating hall of failure will alert you to potential dangers and show you how to ensure a long, healthy life for your brand.

Big Brands Big Trouble

Big Brands Big Trouble PDF

Author: Jack Trout

Publisher: Wiley

Published: 2001-12-18

Total Pages: 0

ISBN-13: 9780471217176

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One of the most respected marketing gurus in the world shows why some of today's biggest brands are having trouble and how to avoid repeating their mistakes. It wasn't long ago that Levi-Strauss, Xerox, Crest, AT&T, Firestone, and Digital Equipment dominated their respective markets. What happened to undermine their standings and of those of other superbrands? Are their declines simply the inevitable consequence of change and the birth of new competition? In this important predecessor to the classic Differentiate or Die, "the king of positioning," Jack Trout answers that question with a resounding "No!" Writing in his signature, straight-from-the-hip style he reveals the disastrous marketing and strategy blunders that led to the dissolution of the most recognized superbrands. He clearly shows how those mistakes could have been avoided. With the help of in-depth case studies chronicling the events leading up to the falls from grace of Sears, Miller Brewing, Xerox, Crest, Burger King, and other past market leaders, he identifies the ten most common mistakes that big brands make, and he develops a set of expert guidelines for marketing managers and executives on how to build, protect, manage, and expand their companies' brands and avoid brand-killing blunders.

churchfails

churchfails PDF

Author: David K. Stabnow

Publisher: B&H Publishing Group

Published: 2016-05-01

Total Pages: 224

ISBN-13: 1433608146

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churchfails is a collection of 100 articles describing people who claim to be Christians doing foolish things. Each article will include a picture of the subject. From the Introduction: "Groucho Marx once said, “I refuse to join any club that would have me as a member.” If Christianity is a club, it has featured innumerable inglorious members. As abashed affiliates of said club, what can we do? We can try to deny our past and present peccadilloes, but covering up a crime is like poking a polecat—it’s worse in the end. So, we can rant and rave, or we can laugh and learn. This book settles on the second strategy."

The Great Global Warming Blunder

The Great Global Warming Blunder PDF

Author: Roy W. Spencer

Publisher: Encounter Books

Published: 2012

Total Pages: 207

ISBN-13: 1594036020

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"The Great Global Warming Blunder provides a simple explanation for why forecasts of a global warming Armageddon constitute a major scientific faux pas: climate researchers have mixed up cause and effect when they have analyzed cloud behavior. Combining illustrations from everyday experience with state-of-the-art satellite measurements, Roy W. Spencer reveals how these scientists have been fooled by Mother Nature into believing that the Earth's climate system is very sensitive to humanity's production of carbon dioxide through the use of fossil fuels. He presents evidence that recent warming, rather than being the fault of humans, is a result of chaotic, internal natural cycles that have been causing periods of warming and cooling for thousands of years" --Cover, p. 2.

Building Blunders

Building Blunders PDF

Author: Amie Jane Leavitt

Publisher: Capstone Press

Published: 2020

Total Pages: 49

ISBN-13: 1496666194

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See some of the world's biggest building blunders up close and personal. Find out how each structure failed, the basic building block that was missed during construction, and what engineers learned from their mistakes.

Drinking and Tweeting

Drinking and Tweeting PDF

Author: Brandi Glanville

Publisher: Simon and Schuster

Published: 2014-01-07

Total Pages: 256

ISBN-13: 1476707634

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The #1 New York Times bestseller, now in paperback The brutally honest breath of fresh air on The Real Housewives of Beverly Hills, known for her dramatic divorce, her barely there clothing, and her inability to keep her mouth shut, tells all in this hilarious, no-holds-barred memoir that's "the best piece of celeb literature we've ever come across." (LAWeekly.com) It's impossible not to love Brandi Glanville, the unapologetically filter-free breath of fresh air on The Real Housewives of Beverly Hills. She spills all her secrets in this sassy, raunchy, and compulsively readable #1 New York Times bestselling memoir, dishing about everything from her DUI and her cheating ex to her one-night stands and the secret plastic surgery that made her "seventeen" again. Clear your schedule, grab a comfy seat, your favorite cocktail . . . and maybe a Xanax. #BestAfternoonEver.

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