The Business of Graphic Design
Author: Ed Gold
Publisher:
Published: 1995
Total Pages: 184
ISBN-13:
DOWNLOAD EBOOK →Auth: University of Baltimore, 24 designers explain their approach to business.
Lanterna Rally
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Inside the Business of Graphic Design
Author: Catharine Fishel
Publisher: Simon and Schuster
Published: 2002-09-01
Total Pages: 327
ISBN-13: 1621531171
DOWNLOAD EBOOK →Inside the Business of Graphic Design casts a precise and realistic light on the risks, requirements, and rewards of running a creative and successful design business. Six sections discuss the entire cycle of business ownership, including goal setting, finding the right management style, cooperating with employees, triggering growth, rethinking one's business in the face of major changes, and even whether to stay with the business or move on. Whether you dream of setting up a small studio, or whether you've been on your own for years, this provocative guide is an important source of success strategies for every graphics professional.
Start Your Own Graphic Design Business
Author:
Publisher: Entrepreneur Press
Published: 2008
Total Pages: 154
ISBN-13: 1599181630
DOWNLOAD EBOOK →Designing Corporate Identity
Author: Pat Matson Knapp
Publisher: Rockport Publishers
Published: 2001
Total Pages: 170
ISBN-13: 9781564967978
DOWNLOAD EBOOK →How to land, work with & retain large clients from a designer's perspective. Hundreds of images illustrate successful effective branding campaigns.
Start & Run a Graphic Design Business
Author: Michael Huggins
Publisher: Self-Counsel Press
Published: 2012-02-24
Total Pages: 200
ISBN-13: 1770408428
DOWNLOAD EBOOK →There are minimal costs involved in starting a graphic design business which makes it an attractive opportunity for anyone with an artistic eye. All that is required is a computer, an Internet connection, and design skills. It’s the kind of business that can easily be run from your home! The graphic design business has changed significantly over the past few years. The popularity of photo- and art-sharing websites and social networking sites, and the low barriers to setting up websites have driven a demand for fresh new graphics and provided numerous opportunities for graphic artists to reach new markets and customers. This book will show you how to capitalize on these opportunities, market your business, find clients, and stay organized. Like all books in the Start & Run series, this book is written in an easy, step-by-step format. The included download kit has forms and worksheets that will help you develop a successful business.
The Business Side of Creativity
Author: Cameron S. Foote
Publisher: W. W. Norton & Company
Published: 2002
Total Pages: 444
ISBN-13: 9780393730937
DOWNLOAD EBOOK →Every year the market for creative services expands -- but the competition is increasing even faster. Today, your success hinges not on talent alone, but on a thorough understanding of the business side of creativity. Now fully revised and updated, The Business Side of Creativity is the most comprehensive business companion available to freelance graphic designers, art directors, illustrators, copywriters, and agency or design-shop principals. Cameron S. Foote, successful entrepreneur and editor of the Creative Business newsletter, guides you step-by-step through the process of being successfully self-employed -- from getting launched as a freelancer to running a multiperson shop to retiring comforably. The appendices include sample business forms and documents to help put the information into practice. How should you organize? What should you charge? What marketing techniques yield the best returns? When are you ready to expand? What are the most effective strategies for managing employees? How can you build salable equity? The Business Side of Creativity delves into these questions and hundreds more -- and gives you practical, real-world answers. Book jacket.
The Graphic Design Business Book
Author: Tad Crawford
Publisher: Allworth Press
Published: 2005
Total Pages: 260
ISBN-13:
DOWNLOAD EBOOK →General small-business advice just doesn’t work for a graphic design business. What graphic designers need is The Graphic Design Business Book, packed with directly relevant strategies for creating a business plan, managing a studio, presenting portfolios, marketing on the Web, keeping clients happy, and more, including sample contract forms and listings of professional organizations—all contributed by experts in their fields. Every graphic designer needs a copy of The Graphic Design Business Book. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
Careers by Design
Author: Roz Goldfarb
Publisher: Allworth Press
Published: 2002
Total Pages: 242
ISBN-13:
DOWNLOAD EBOOK →Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
Designing Identity
Author: Marc English
Publisher: Rockport Pub
Published: 2000
Total Pages: 144
ISBN-13: 9781564966803
DOWNLOAD EBOOK →Profiled in this book are nine case studies each providing insight into a specific business arena, and the unique role design plays in developing an identity as part of a strategy for success. Some of the best designers in the field today explain their process in creating identities, from initial client meetings and planning, through logo development and a wide variety of identity applications. The volume also includes a showcase of identity projects, from local ventures to national enterprises, further details of the objectives of client and designer.
Start Your Own Graphic Design Business
Author: Entrepreneur Press
Publisher: Entrepreneur Press
Published: 2008-05-01
Total Pages: 154
ISBN-13: 1613080751
DOWNLOAD EBOOK →It’s time to make your mark in the world of graphic design. There’s no doubt you’ve imagined it—placing your name and logo on business cards, taking creative control and being your own boss. Why not turn your fantasy into reality? Whether you want to start a part-time graphic design business, a full-time operation or build a substantial company with a full staff of graphic designers, everything you need to get started is at your fingertips. Learn the basic requirements, startup costs, day-to-day operations and even what to do when things don’t go as planned. Industry experts and successful graphic designers share what they’ve learned and give you the motivation and priceless tips and tricks to help you reach success. Learn how to: • Discover your market and their needs • Choose a business environment that works for you • Create a business brand that gets noticed • Write a marketing plan that captures clients and creates referrals • Develop profitable client relationships • Set your fees • Boost profits by expanding your specialty or your business Combine your creativity with Entrepreneur’s expert advice—and design your own successful graphic design business today!
