Learning and Visual Communication

Learning and Visual Communication PDF

Author: David Sless

Publisher: Routledge

Published: 2019-02-21

Total Pages: 272

ISBN-13: 0429664176

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Originally published in 1981, Learning and Visual Communication is about how to use visual communication in education. It offers visual forms of communication. In order to do this it draws on recent research - at the time of publication - in psychology, philosophy, semiotics, cultural analysis, education and media studies. Visual thinking, the key concept of the book, is defined in psychological and philosophical terms. It is placed in its cultural context and it is argued that it has not received the attention that it deserves in our educational system, which is dominated by literacy and numeracy. This is despite the increasing use of visual communication as an aid to learning and as a source of basic data in a whole range of disciplines such as physical science, geography, history and anthropology amongst others.

The Graphic Communication Handbook

The Graphic Communication Handbook PDF

Author: Simon Downs

Publisher: Routledge

Published: 2013-03-01

Total Pages: 383

ISBN-13: 1136642218

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The Graphic Communication Handbook is a comprehensive and detailed introduction to the theories and practices of the graphics industry. It traces the history and development of graphic design, explores issues that affect the industry, examines its analysis through communications theory, explains how to do each section of the job, and advises on entry into the profession. The Graphic Communication Handbook covers all areas within the industry including pitching, understanding the client, researching a job, thumbnail drawings, developing concepts, presenting to clients, working in 2D, 3D, motion graphics and interaction graphics, situating and testing the job, getting paid, and getting the next job. The industry background, relevant theory and the law related to graphic communications are situated alongside the teaching of the practical elements. Features include: introductions that frame relevant debates case studies, examples and illustrations from a range of campaigns philosophical and technical explanations of topics and their importance.

The Celluloid Specimen

The Celluloid Specimen PDF

Author: Benjamin Schultz-Figueroa

Publisher: Univ of California Press

Published: 2023-02-28

Total Pages: 270

ISBN-13: 0520974603

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A free ebook version of this title is available through Luminos, University of California Press’s Open Access publishing program. Visit www.luminosoa.org to learn more. In The Celluloid Specimen, Benjamín Schultz‑Figueroa examines rarely seen behaviorist films of animal experiments from the 1930s and 1940s. These laboratory recordings—including Robert Yerkes's work with North American primate colonies, Yale University's rat‑based simulations of human society, and B. F. Skinner's promotions for pigeon‑guided missiles—have long been considered passive records of scientific research. In Schultz‑Figueroa's incisive analysis, however, they are revealed to be rich historical, political, and aesthetic texts that played a crucial role in American scientific and cultural history—and remain foundational to contemporary conceptions of species, race, identity, and society.

Visual Communication

Visual Communication PDF

Author: Jonathan Baldwin

Publisher: Bloomsbury Publishing

Published: 2006-06-12

Total Pages: 192

ISBN-13: 2940447055

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Visual Communication: From Theory to Practice explores how cultural theory can be applied to the real-world practice of graphic design. Theories are presented and then discussed by designers such as Neville Brody, Michael Bierut, Erik Spiekermann and Joan Farrer. Issues such as mass culture, political design and semiotics are all debated, making this a unique companion to theory and culture modules on any undergraduate degree course in graphic design. Visual Communication helps students to develop sound critical judgment and informed strategies for the conception of new ideas that accurately reflect the current zeitgeist.

Research, Principles and Practices in Visual Communication

Research, Principles and Practices in Visual Communication PDF

Author: Aect

Publisher: IAP

Published: 2000-09-01

Total Pages: 168

ISBN-13: 1607529548

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As a whole, the book is a working reference manual. Editorial decisions have been based on criteria which emphasized convenience and usefulness. The editors hope that the book will open to the reader the whole range of research pertinent to visual communication, and that the bibliography will direct readers to interesting and fruitful areas of knowledge.

Designing Texts

Designing Texts PDF

Author: Eva R. Brumberger

Publisher: Routledge

Published: 2016-12-14

Total Pages: 340

ISBN-13: 1351868136

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'Designing Texts' is an edited collection dedicated to teaching visual communication in non-visual disciplines, with a particular focus on the fields of technical and professional communication, rhetoric, and composition.