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Globalization, Sport and Corporate Nationalism

Author: Jay Scherer

Publisher: Peter Lang

Published: 2010

Total Pages: 290

ISBN-13: 9783039111145

Although New Zealand exists as a small (pop. 4.3 million), peripheral nation in the global economy, it offers a unique site through which to examine the complex, but uneven, interplay between global forces and long-standing national traditions and cultural identities. This book examines the profound impact of globalization on the national sport of rugby and New Zealand's iconic team, the All Blacks. Since 1995, the national sport of rugby has undergone significant change, most notably due to the New Zealand Rugby Union's lucrative and ongoing corporate partnerships with Rupert Murdoch's News Corporation and global sportswear giant Adidas. The authors explore these significant developments and pressures alongside the resulting tensions and contradictions that have emerged as the All Blacks, and other aspects of national heritage and indigenous identity, have been steadily incorporated into a global promotional culture. Following recent research in cultural studies, they highlight the intensive, but contested, commodification of the All Blacks to illuminate the ongoing transformation of rugby in New Zealand by corporate imperatives and the imaginations of marketers, most notably through the production of a complex discourse of corporate nationalism within Adidas's evolving local and global advertising campaigns.

Sport, Nationalism, and Globalization

Author: Alan Bairner

Publisher: SUNY Press

Published: 2001-03-29

Total Pages: 246

ISBN-13: 9780791449110

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Explores the relationship between sport and national identities within the context of globalization in the modern era.

Sport and National Identities

Author: Paddy Dolan

Publisher: Routledge

Published: 2017-09-13

Total Pages: 402

ISBN-13: 1315519119

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While globalisation has undoubtedly occurred in many social fields, in sport the importance of ‘the nation’ has remained. This book examines the continuing but contested relevance of national identities in sport within the context of globalising forces. Including case studies from around the world, it considers the significance of sport in divided societies, former global empires and aspirational nations within federal states. Each chapter looks at sport not only as a reflection of national rivalries but also as a changing cultural tradition that facilitates the reimagining of borders, boundaries and identities. The book questions how these national, state and global identifications are invoked through sporting structures and practices, both in the past and the present. Truly international in perspective, it features case studies from across Europe, the UK, the USA and China and touches on the topics of race, religion, terrorism, separatism, nationalism and militarism. Sport and National Identities: Globalisation and Conflict is fascinating reading for anyone with an interest in the sociology of sport or the relationship between sport, politics, geography and history. Chapter 8 of this book is freely available as a downloadable Open Access PDF at http://www.taylorfrancis.com under a Creative Commons Attribution-Non Commercial-No Derivatives (CC-BY-NC-ND) 4.0 license.

Sport and Corporate Nationalisms

Author: Michael L. Silk

Publisher:

Published: 2005

Total Pages: 292

ISBN-13:

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Globalization and Economic Nationalism in Asia

Author: Anthony P. D'Costa

Publisher: Oxford University Press

Published: 2012-06-14

Total Pages: 284

ISBN-13: 019964621X

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This volume documents the ways in which Asian governments have been pursuing economic nationalism. It challenges the view that globalization renders the state redundant and demonstrates how they shape trade, investment and financial outcomes. Countries covered include India, China, South Korea, Singapore, Japan and the East Asian region.

The Other Sport Mega-Event: Rugby World Cup 2011

Author: StevenJ. Jackson

Publisher: Routledge

Published: 2017-07-05

Total Pages:

ISBN-13: 1351541722

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The mention of sport mega-events conjures up images and memories of London 2012 or anticipation of FIFA 2014, the 2016 Rio Olympics and beyond. Indeed, the expanding annual calendar of sport mega-events, both in terms of the bidding process and the actual hosting of the event means that there is rarely time for considered reflection. This is particularly true within the context of neo-liberalism and an obsession with creating world class sporting cities that are propelled by state-private promotional discourses that often silence oppositional voices.This edited collection focuses on Rugby World Cup 2011 in order to examine the contested terrain of one particular sport mega-event with respect to its economic, political and cultural impact both locally and globally. As an event, the 2011 Rugby World Cup was unique in many ways but perhaps the most notable are the nations remote geographic location and at just over four million people its small population. This anthology addresses how the Rugby World Cup has changed since its inception in 1987 including a major shift in the globalisation of the game, professionalization, player migration and television and sponsorship rights. The core of the anthology explores how the event impacted on various segments of New Zealand society: from the state to regions and individual citizens. Collectively the implications are relevant for all who are interested in sport mega-events whether it is from a political, economic, scholarly or policy perspective.This book was published a sa special issue of Sport and Society.

Sport, Nationalism, and Globalization

Author: Alan Bairner

Publisher: State University of New York Press

Published: 2001-03-29

Total Pages: 244

ISBN-13: 0791490858

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Sport and nationalism are arguably two of the most emotional issues in the modern world. Both inspire intense devotion and frequently lead to violence. In this book, Alan Bairner discusses the relationship between sport and national identities in Europe and North America—specifically Ireland, Scotland, Sweden, the United States, and Canada—within the context of a broader theoretical debate about the impact of globalization in the modern era. Through a unique comparative perspective, the author sheds new light on the ways sport impacts the construction and reproduction of national identities. Ultimately, the work considers the role of sport in allowing nations and nationalists to resist, or at least come to terms with, powerful globalizing pressures.

Sport and Citizenship

Author: Matthew Guschwan

Publisher: Routledge

Published: 2017-10-02

Total Pages: 160

ISBN-13: 1317482999

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Citizenship has become a widely significant and hotly contested academic concept. Though the term may seem obvious, citizenship carries a range of subtle social and political meanings. This volume explores citizenship as it relates to sport, on the micro and macro level of analysis and in a variety of geo-political contexts. Citizenship is a central organizing principle of international competition such as the Olympic Games. Furthermore, sport is used to teach, symbolize and perform citizenship. While related to national identity, citizenship pertains more precisely to how citizens are legally and politically recognized by the state and how citizens engage within the nation state. This volume traces the roots of discourses on citizenship before illustrating a variety of ways in which citizenship and sport impinge upon each other in contemporary contexts. This bookw as published as a special issue of Sport in Society.

Sport, Globalisation and Identity

Author: Jim O'Brien

Publisher: Routledge

Published: 2020-10-15

Total Pages: 369

ISBN-13: 100019633X

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Sport can be a vehicle for the expression of identity, and also a factor in the shaping of identity. This book explores the complex interrelationships between nations, regions and states in the landscape of contemporary international sport, with a particular focus on identity. Exploring important themes such as the geopolitics of sports events, contested identities, and ownership of sport and its impact on sporting cultures, the book presents contemporary and historical cases from around the world, including football in a divided Ireland; sport and the anti-Apartheid movement; Chinese sporting nationalism and soft power; and the role of sport media in the shaping of Catalan identity. This is an important resource for students and researchers working in Sports Studies, Sports Journalism, Sports Management Studies, Sports Marketing, Football Studies, Sport and Identity Studies, Sociology of Sport Studies, and Cultural Studies.

Sport and Nationalism

Author: Stuart Whigham

Publisher: Taylor & Francis

Published: 2024-02-08

Total Pages: 249

ISBN-13: 1003853048

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Sport and Nationalism: Theoretical Perspectives aims to advance the academic study of the interconnections between sport and nationalism by, firstly, reviewing the current ‘state of play’ in this field of study and, secondly, highlighting the potential for the development of future theoretically-informed analysis of the relationship between sport, nationalism and national identity. This book offers a critical appraisal of the utility of various theoretical concepts used to explore the nature of contemporary nationalism when applied to the specific topic of sport. Bringing together a range of contemporary academics in this field of study, it offers an opportunity to showcase contrasting theoretical positions on this topic. Furthermore, the central focus of the book regarding extended application of theories of nationalism to the field of sport provides an opportunity for novel and critical contributions to this field of study. This book will be beneficial to students, researchers and professionals with an interest in sport and in the relationship between sport, politics and nationalism. The chapters in this book were originally published as a special issue of Sport in Society.