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Global Business Management

Author: Abel Adekola

Publisher: Routledge

Published: 2016-04-22

Total Pages: 327

ISBN-13: 1317128117

This book interweaves the concepts of the guidance on globalization, international management, and the intricacies of international business that many books on the market treat independently. It clarifies and explains culture, cultural misunderstandings, and cross-cultural interactions. Adekola and Sergi's text is unique in that it offers both the management perspective and the cultural perspective. It is for managers seeking to thrive in the global economy. This book focuses on managing global organizations, providing a basis for understanding the influence of culture on international management, and the key roles that international managers play. It clearly shows how to develop the cross-cultural expertise essential to succeed in a world of rapid and profound economic, political and cultural changes.

The Blackwell Handbook of Global Management

Author: Henry W. Lane

Publisher: John Wiley & Sons

Published: 2009-02-09

Total Pages: 504

ISBN-13: 1405128836

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This book provides an overview of current approaches and research in the field of international organizations with a focus on implementation issues in a globalized context. Written by a team of recognized leaders in the field, associated with the growing and influential International Organizations Network (ION). Covers topical issues such as managing virtual teams and globalization. Makes a cohesive statement about the field of international organizations. Is written with a focus on implementation issues. Offers a solid contribution to the closing of the gap between researchers and practitioners.

Global Brand Management

Author: Laurence Minsky

Publisher: Kogan Page Publishers

Published: 2019-11-03

Total Pages: 329

ISBN-13: 074948361X

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In today's hyper-connected world, any brand with a website or digital presence is 'global' by its very definition; yet in practice it takes an enormous amount of strategic planning and adaptability to successfully manage an international brand. Global Brand Management explores the increasingly universal scope of brand management. In an era when many brand managers will find themselves working for large multinationals operating across varied territories, categories and consumer groups, developing an understanding of both the opportunities and risks of multinational brands is truly essential. Meticulously researched, Global Brand Management shows readers how to manage an existing global brand, while simultaneously equipping them with the skills to build one from scratch. The text uses fascinating case studies including Oreo, Harley Davidson and Xiaomi to demonstrate the challenges of maintaining a stable brand identity when operating across territories with different languages, cultural values and logistics. With helpful pedagogy throughout and built-in features to enhance classroom learning, Global Brand Management is the perfect springboard for students to appreciate, enjoy and embrace the nuances and complexities of brand management on an international scale.

Global Management Principles

Author: Ronnie Lessem

Publisher:

Published: 1989

Total Pages: 760

ISBN-13:

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Global Strategic Management

Author: Jedrzej George Frynas

Publisher: Oxford University Press, USA

Published: 2015

Total Pages: 445

ISBN-13: 0198706596

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Emphasising the essential techniques of business best practices, this title offers thorough analysis and discussions on concepts such as environmental analysis, strategy development and strategy implementation.

Being Local Worldwide

Author: Jacques Bélanger

Publisher: Cornell University Press

Published: 2000-12-22

Total Pages: 304

ISBN-13: 9780801487170

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Fortune called Asea Brown Boveri, the giant multinational corporation created in 1987, "the most successful cross-border merger since Royal Dutch linked up with Britain's Shell in 1907." The coming together of two longtime national champions in the electrotechnical industry, Sweden's ASEA and Switzerland's Brown Boveri, marked the birth of a company with truly global aspirations, one whose apparent genius for combining strong central planning with local autonomy for its plants has made it a trendsetter. An international team of researchers assesses the dynamic interplay of the forces of convergence and diversity present in ABB. Together they examine the actual workings of this multinational--in order to learn to what degree the corporate strategies are achieved in its plants. Based on a multilevel organizational study, their book compares seven plants in six countries on three continents.

Global Marketing: Foreign Entry, Local Marketing, and Global Management

Author: Johny K. Johansson

Publisher: McGraw-Hill/Irwin

Published: 2008-11-03

Total Pages: 696

ISBN-13:

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Johanssons Global Marketing, 5/e utilizes a three-pronged framework to organize the discussion of how to conduct global business: Foreign Entry, Local Marketing, and Global Management. Johansson seeks to develop the varied skills a marketing manager needs to be successful in each of these tasks. The discussion progresses from how to market an existing product outside of the domestic market to how to develop a new product for specific local markets and then broadens the scope to discuss marketing and management topics from a global managerial perspective. Legal, regulatory, political, and cultural, issues are discussed as appropriate throughout the text. Excellent examples and cases, many of which are drawn from the authors rich international experience, help students move from concept to application.

Cross-cultural Business Behavior

Author: Richard R. Gesteland

Publisher: Copenhagen Business School Press DK

Published: 2012

Total Pages: 404

ISBN-13: 9788763002387

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The theme of this new edition of Cross-Cultural Business Behavior is CHANGE. First of all, cultures change. In markets around the world, business behavior is constantly evolving, impelled by generational shifts, improvements in education, and (especially) increasing exposure to the world marketplace. That is why all of the book's 43 'Negotiator Profiles' have been thoroughly updated, with new cases and fresh examples added. In addition to the change in culture, international managers' challenges have changed too. For example, just a few years ago, participants at global management seminars around the world were mainly interested in how to communicate and negotiate with overseas partners. But, they now find that their toughest challenges are how to manage overseas subsidiaries, strategic alliances, and international partnerships. To reflect these new realities, the book's time-tested framework for understanding cross-cultural negotiating behavior has been expanded to include a wide variety of practical pointers on managing in today's global marketplace. This fifth edition is important for everyone involved with global management, whether student or manager, because cultures and business challenges do change. The book is an essential survival guide for doing business in cultures other than one's own.

Global Project Management

Author: Jean Binder

Publisher: CRC Press

Published: 2016-04-22

Total Pages: 312

ISBN-13: 1317127366

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Ongoing research shows that whilst 90 per cent of large companies are conducting global projects to take advantage of distributed skills, around-the-clock operations and virtual team environments, less than one third of them have effective, established practices to help project managers and team members working over a distance. As a consequence, most organisations struggle to reach the required levels of quality and effectiveness from these projects because their methods and practices are not adapted to a global multi-cultural environment, where most communication is in writing and asynchronous. Global Project Management describes how to adapt your organisation and your projects to thrive in this environment. The book goes beyond the recommendations on collaborative tools, to suggest the development of best practices on cross-cultural team management and global communication, recommend organisational changes and project structures, and propose alternatives for the implementation of the new practices and methods. The text is filled with real-life examples and techniques and illustrates how to apply the recommendations as part of the successful management of any global project.

The New Global Manager

Author: Melissa Lamson

Publisher:

Published: 2018-08-09

Total Pages: 172

ISBN-13: 9781732306202

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Most managers already know that cultural differences are important when they're dealing with business partners from other countries. They understand that the current business environment is increasingly global. What today's managers don't fully get is that they must learn and use global management skills in every interaction they have. Managers who buy this book will be able to make sense of common situations that they do not understand. After reading this book they will be able to recognize, assess, react to and solve complex management situations where diverse styles, personalities and cultures are in play. The New Global Manager is a daily resource for managers, providing practical tools and frameworks like OAR(TM) and 4DCulture(TM), strategies and tips for successfully managing abroad and at home, face-to-face and virtually. If you are a new manager, or a manager with 20 years of experience, this is the comprehensive resource you've been waiting for.