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Global Corporate Strategy - A Critical Analysis and Evaluation of Amazon.com

Author: Miriam Mennen

Publisher: GRIN Verlag

Published: 2010-03

Total Pages: 65

ISBN-13: 3640570812

Essay from the year 2006 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 65 % - B, University of Sunderland (Faculty of Business and Law), course: Global Corporate Strategy, language: English, abstract: In the following, the Amazon.com case study will be critically analysed and evaluated. High emphasis will be put on the company's global business policies and strategies from its foundation in 1995 till now by examining the internal and the external environment. The online retailer followed a long-term strategy in order to fulfil its vision and values, incorporating global growth, diversification in product categories and building up the world's most customer-centric company. Furthermore, Amzon.com's strategic decision-making and problem solving processes will be carefully analysed and how it responds and copes with changes and difficulties arising from the business environment. This report outlines in the last step the future tendency and the future direction of the organisation by highlighting the strategic thinking behind a long-term approach. Concluding, recommendations will be given which focus on revising their strategy and applying scenario planning.

Global Corporate Strategy - A Critical Analysis and Evaluation of Amazon.com

Author: Miriam Mennen

Publisher: GRIN Verlag

Published: 2010-03

Total Pages: 65

ISBN-13: 3640570812

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Porter Analysis

Author: Charles Edward Andrew Lincoln IV

Publisher:

Published: 2018

Total Pages: 20

ISBN-13:

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Amazon is considered the preeminent online retailer in the world. It operates in varying areas from robotics, movie databases, web services, audio books, food markets, etc. Its expansive reach is a matter of e-commerce highly dependent on the logos and Amazon trademarks, such as the Amazon smiling face, the Amazon logo, etc.The E-commerce industry falls into the category of internet and software services according to S&P's Industry Surveys on “Internet Software & Services. E-commerce can be categorized into two major segments on the internet: business-to-consumer (B2C) and business-to-business (B2B). Amazon.com falls into the B2C category, because Amazon's main target is consumers.Amazon is the largest online retailer in the world. But it operates with a great deal of competitors. Below is a chart of the main competitors Amazon deals with in the economy.Amazon can also be viewed in light of Michael Porter's Five Forces analysis in terms of value drivers as well.Amazon operates in the global marketplace as a web-based retail company, although it's recent merger with or acquisition of Whole Foods suggests it sees a “brick-and-mortar” presence throughout the world as an integral part of its future in addition to the online market. However, Amazon still “mostly” operates online and sells products online. Amazon operates as an internet retailer company. It operates online and sells products online.According to the 10k filing Amazon provided with the Securities and Exchange Commission, Amazon engages in a large variety of products. It primarily operates as an online retailer through its algorithms to predict what users want to buy and the integrated search engine that enhances the user's experience.This is a chapter in a book.

Modern Corporations and Strategies at Work

Author: Bhabani Shankar Nayak

Publisher: Springer Nature

Published: 2022-09-13

Total Pages: 142

ISBN-13: 9811946485

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Strategies are integral to growth, expansion and sustainability of modern corporations. The agile strategies are central to overcome challenges of the turbulent times accelerated by risks, pandemics, wars, political instabilities and environmental disasters. This book on ‘Modern Corporations and Strategies at Work’ focuses on different strategies followed by corporations. This book makes critical reading of corporate strategies and evaluates them. This book offers insights into the way corporations develop and implement strategies to face different challenges. This book explores wider world of corporate strategies and their limitations. The future of world economy and international business is shaped by large modern corporations and their rapidly changing business, management and marketing strategies. This book explores the way modern nation states are standing behind the corporations to ensure that their strategies are successful in a world of complex challenges. This book further examines how collaborations between the state and modern corporations are part of the corporate strategy at work today. Further how modern strategies are integral to the start, growth, expansion and sustainability of modern corporations. This book explores operational agilities and organisational abilities of modern corporations to engage with diverse challenges and overcome the crisis. The volatile business environment is creating conditions of instabilities for the market to function effectively and efficiently. Such conditions are weakening all agents and structures operating within international business and world economy. This book argues that there is an urgent need for a profound reshaping of the corporate strategies to deal with a post pandemic society. It is perhaps as far reaching as that the remaking of corporate strategies are in the crossroads today due to its intrinsic profit motives. The remaking of modern corporate strategy comes in the wake of pestilence of a global health crisis; its full impacts are yet to be felt, evaluated and understood. A comprehensive shift in corporate strategy from formulation, implementation and evaluation to remaking is at the heart of this transformations in the working of the corporations and their fundamental ideological apparatus.

Performance of Amazon during the Corona-Crisis and Dot-com Bubble. Corporate Strategy, Liquidity, Revenue and Profit

Author: Jagnoor Bhalla

Publisher: GRIN Verlag

Published: 2021-04-20

Total Pages: 22

ISBN-13: 3346390799

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Seminar paper from the year 2020 in the subject Business economics - Investment and Finance, grade: 1,3, University of Applied Sciences Augsburg, language: English, abstract: This paper will examine the corporate success of Amazon.com, Inc. in times of the dot-com bubble compared to its performance in times of the corona-crisis. The comparison of the company during these financial crises will include corporate strategy, the company’s liquidity, revenue and profit. It will also analyse stock prices and the performance on the stock market, as well as the number of employees and their compensation as indicators for its financial situation and the company’s success. Looking at the global economy, it is clear to see that financial crises are occurring from time to time, challenging companies in many ways to innovate and find solutions and get through financially instable times with minimal losses. There are also different types of crises which are weakening especially certain economic sectors. The internet-crisis and the corona-crisis both had an immense impact on the financial market and the business world. Considering these two crises which are very different, or almost contradictory to each other, it seems to be interesting to compare the performance of an internet company, which began as one of these dot-com startups during the internet crisis, but is still innovative and successful to this day, even during the corona crisis.

Working Backwards

Author: Colin Bryar

Publisher: St. Martin's Press

Published: 2021-02-09

Total Pages: 304

ISBN-13: 9781250267597

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Working Backwards is an insider's breakdown of Amazon's approach to culture, leadership, and best practices from Colin Bryar and Bill Carr, two long-time, top-level Amazon executives...

Political Influence on International and Global Corporate Strategy

Author: Anthony Robson

Publisher:

Published: 1988

Total Pages:

ISBN-13:

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Creating Business and Corporate Strategy

Author: Adyl Aliekperov

Publisher: Routledge

Published: 2021-06-13

Total Pages: 97

ISBN-13: 1000415066

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Businesses need strategies that determine the direction of functioning and further development. If a company deals with several multifaceted businesses, each of them subsequently requires their own strategy. The issue of strategy creation and realization is a key factor that must receive the closest possible attention. In order to assure victory and be thoroughly prepared for various directions and situations that may arise, companies create their own unique strategies. This book is primarily aimed at suggesting the necessary repertoire of knowledge and skills for strategy creating with the help of the TASGRAM integrated system – Thinking, Analyzing, Strategy, Goals, Risks, Actions, and Monitoring. The main outcome of TASGRAM is a combined strategic table: business strategy, corporate strategy, goals, risks, actions, and monitoring. Each element in TASGRAM has a concrete goal and it helps users become more focused. Creating Business and Corporate Strategy: An Integrated Strategic System offers a new tool for company strategy creation, showcasing various cases and examples based on theory and practice. Unlike the existing tools, the suggested system of strategy creation is simpler and definite. Its main purpose is to help create and further develop the created strategy, making this book especially valuable to researchers, academics, practitioners, and students in the fields of strategy, leadership, and management.

Introduction to Management

Author: Colin Combe

Publisher: Oxford University Press, USA

Published: 2014

Total Pages: 653

ISBN-13: 0199642990

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This brand new textbook equips the next generation of managers with the skills to succeed in a global business environment. Skillsets help students improve both their academic work and their employability, a truly international range of case studies broadens their horizons, and practitioner insights show them how skills are used in the real world.

Think Like Amazon: 50 1/2 Ideas to Become a Digital Leader

Author: John Rossman

Publisher: McGraw-Hill Education

Published: 2019-04-29

Total Pages: 320

ISBN-13: 9781260455496

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“Reading this book is like having Jeff Bezos advise me.” —Eric Martinez, Founder and CEO of Modjoul The former Amazon executive who launched and scaled Amazon Marketplace delivers the ultimate playbook on how to “think like Amazon” and succeed in the digital age. “What would Jeff do?” Since leaving Amazon to advise start-ups and corporations, John Rossman has been asked this question countless times by executives who want to know “the secret” behind Amazon’s historic success. In this step-by-step guide, he provides 50 1⁄2 answers drawn from his experience as an Amazon executive—and shows today’s business leaders how to think like Amazon, strategize like Bezos, and beat the competition like nobody’s business. Learn how to: •Move forward to get back to Day 1—and change the status quo. •Become a platform company—with the right platform strategy. •Create customer obsession—and grant your customers superpowers. •Experiment, fail, rinse, and repeat. •Decentralize your way to digital greatness. •Master the magic of small autonomous teams. •Avoid the trap of past positions. •Make better and faster decisions. •Use metrics to create a culture of accountability and innovation •Use AI and the Internet of Things to reinvent customer experiences. In addition to these targeted strategies, you’ll receive a rare inside glimpse into how Jeff Bezos and Amazon take a remarkably consistent approach to innovate, explore new markets, and spark new growth. You’ll understand the unique mindset and inner workings that drive Amazon’s operational excellence, from its ground-up approach to new digital markets to its out-of-the-box attitudes on innovation. Along the way, you’ll learn specific game-changing strategies that made Amazon stand out in a crowded digital world. These include actionable ideas that you can use to transform your culture, expand your business into digital, and become the kind of platform company that customers obsess over. Rossman also offers invaluable insights into the latest technologies, e-commerce marketing, online culture, and IoT disruptions that only an Amazon insider would know. If you want to compete and win in the digital era, you have to Think Like Amazon.