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Geomarketing

Author: Gérard Cliquet

Publisher: John Wiley & Sons

Published: 2013-03-04

Total Pages: 236

ISBN-13: 1118614143

This title describes the state of the art in all areas of spatial marketing, discussing the various constituents which make up the geography of markets. Demand varies according to location and can be measured according to revenue, the number of households, spending patterns and lifestyles. Supply is also dependent on position, because prices, services, products and available shops rely on location, while the difference between supply and demand is the rationale for the role of the trader. The book also covers the way geographic techniques help to solve marketing problems and contains chapters written by contributors with extensive experience in this field; given that it is crucial for companies to direct their marketing correctly at their target audience, this will be indispensable reading for those involved in this area.

The Use of Geomarketing for the Location and Branch Network Planning on the Example Porsche. A Critical Examination of the Applicability of the Current State of Research

Author: Lars Steilmann

Publisher: GRIN Verlag

Published: 2017-10-23

Total Pages: 73

ISBN-13: 3668554218

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Bachelor Thesis from the year 2015 in the subject Business economics - Business Management, Corporate Governance, grade: 2,0, University of Applied Sciences Essen, language: English, abstract: This thesis with the topic is about Geomarketing theory and its approach in the automotive industry, more specifically surveyed on one explicit example of Porsche. The automotive industry is experiencing a development from a sellers' market to a buyers' market, as evident in the marginal increase of registration figures in recent years and in the additional price pressure on the car market. Equivalently, the increasing degree of individualization in society and thus the differentiation of demand, is leading to a breakdown of markets into smaller market segments to which the car manufacturers have to deal with. This prevailing pressure also affects the management level and causes the need to make the right decisions and avoid failures. Analogue to these developments two trends in marketing have gained significance in recent decades. On the one hand, the increasing data and information sets, which allow improved screening of the market, have gained importance. On the other hand, there is the technological development that enables assimilating large amounts of internal and external data on the basis of spatial structures. As a result of this development, the instrument Geomarketing has been established. This thesis deals with the elaborate assessment of the application of Geomarketing within location as well as branch network planning and practice. More specifically, this thesis handles the approach of the car manufacturer Porsche AG. The overall aim of the paper is to explain the role of Geomarketing for strategic planning processes in an automotive company with special focus on location and branch network decisions. The aim also is to find out how far Geomarketing causes benefits.

Location-Based Marketing

Author: Gérard Cliquet

Publisher: John Wiley & Sons

Published: 2020-06-16

Total Pages: 260

ISBN-13: 1786305801

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Location-based Marketing outlines the main concepts, methods and strategies for implementing spatial marketing, also known as geomarketing. With an emphasis on the value of mapping in marketing decision-making, this book demonstrates the importance of a more spatialized view of these decisions, in order to best respond to market realities – whether local or international. The main techniques of geomarketing are presented along with an understanding of the spatial behavior of consumers, both outside the point of sale and in stores. The book further introduces the idea of a "geomarketing mix", which spatializes product innovations, merchandising, pricing and various aspects of promotion. Finally, the book defines what real georetailing comprises and develops the concept of mobile marketing based on geolocation techniques.

Networked Control Systems for Connected and Automated Vehicles

Author: Alexander Guda

Publisher: Springer Nature

Published: 2022-11-15

Total Pages: 2004

ISBN-13: 303111051X

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Control of large-scale distributed energy systems over communication networks is an important topic with many application domains. The book presents novel concepts of distributed control for networked and cyber-physical systems (CPS), such as smart industrial production lines, smart energy grids, and autonomous vehicular systems. It focuses on new solutions in managing data and connectivity to support connected and automated vehicles (CAV). The book compiles original research papers presented at the conference “Networked Control Systems for Connected and Automated Vehicles” (Russia). The latest connected and automated vehicle technologies for next generation autonomous vehicles are presented. The book sets new goals for the standardization of the scientific results obtained and the advancement to the level of full autonomy and full self-driving (FSD). The book presents the latest research in artificial intelligence, assessing virtual environments, deep learning systems, and sensor fusion for automated vehicles. Particular attention is paid to new safety standards, safety and security systems, and control of epidemic spreading over networks. The issues of building modern transport infrastructure facilities are also discussed in the articles presented in this book. The book is of considerable interest to scientists, researchers, and graduate students in the field of transport systems, as well as for managers and employees of companies using or producing equipment for these systems.

Enhancing Customer Engagement Through Location-Based Marketing

Author: Singh, Amandeep

Publisher: IGI Global

Published: 2023-03-07

Total Pages: 325

ISBN-13: 1668481790

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Proponents applaud location-based advertising as a way to bridge the gap between online and physical customer experiences and promote impulse purchases. Skeptics question whether location-based marketing (LBM) will cause consumer burn-out and violate consumer privacy if the data that is gathered through LBM is not used, shared, protected, and stored properly. Companies engaging in LBM should take measures to ensure customer privacy through stringent opt-in policies and security safeguards. Enhancing Customer Engagement Through Location-Based Marketing presents the main techniques of geo-marketing, introduces the idea of a "geo-marketing mix,” and develops the mobile marketing concept based on geolocation techniques. Covering key topics such as data management, augmented location, and mobile targeting, this premier reference source is ideal for business owners, entrepreneurs, managers, marketers, policymakers, researchers, academicians, practitioners, scholars, instructors, and students.

Potential of Geo-Marketing-Tools for the Development of Advanced Online-Marketing Business Models

Author: Peter Menne

Publisher: GRIN Verlag

Published: 2009-05-29

Total Pages: 133

ISBN-13: 3640307259

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Master's Thesis from the year 2008 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3, University of Applied Sciences Essen, language: English, abstract: "About 80% of all business-relevant information within a company has a relation to spatial data" (Wagner, 2006). Facing a rapid technological change and embedded in a highly competitive en-vironment, companies are pressured to react quickly and to adopt fast to changing market conditions. Thereby, the capability of the recruitment, retention and recovery of customers more and more plays an important role. Furthermore, knowledge regarding promising customers becomes a factor of success. Hence, methods of data-based customer management are used to handle these challenges. Furthermore, those methods were used accretive in view of online marketing activities. Thus, Online-Marketing increases sustainable its importance for a company as well. But, with regard to the introducing quote, it could be ascertained that today's Online-Marketing has no spatial justification, although about 80% of all business-relevant information is suggested to have a relation to spatial data. Hence, the assignment at hand will explain the reader aspects of customer value in view of the principles of Customer Relationship Management as well as of Online- and Geomarketing. Furthermore, it will merge these ideas for the development of a structured communication and business model at the intersection of Geo- and Online-Marketing. Based on this, an analysis of recent applications will be done as well recent gaps shall be examined. Finally, a recommendation regarding advanced Online-Marketing business models will be done by the development of an exemplary business model. Thus, the reader shall get to know the interrelations as well as some hints for further considerations will be given.

Spatial Economics Volume II

Author: Stefano Colombo

Publisher: Springer Nature

Published: 2020-12-18

Total Pages: 320

ISBN-13: 3030400948

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Space is a crucial variable in any economic activity. Spatial Economics is the branch of economics that explicitly aims to incorporate the space dimension in the analysis of economic phenomena. From its beginning in the last century, Spatial Economics has contributed to the understanding of the economy by developing plenty of theoretical models as well as econometric techniques having the “space” as a core dimension of the analysis. This edited volume addresses the complex issue of Spatial Economics from an applied point of view. This volume is part of a more complex project including another edited volume (Spatial Economics Volume I: Theory) collecting original papers which address Spatial Economics from a theoretical perspective.

HTML5 Geolocation

Author: Anthony T. Holdener III

Publisher: "O'Reilly Media, Inc."

Published: 2011-05-24

Total Pages: 116

ISBN-13: 1449310087

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Truly revolutionary: now you can write geolocation applications directly in the browser, rather than develop native apps for particular devices. This concise book demonstrates the W3C Geolocation API in action, with code and examples to help you build HTML5 apps using the "write once, deploy everywhere" model. Along the way, you get a crash course in geolocation, browser support, and ways to integrate the API with common geo tools like Google Maps. Ideal for experienced JavaScript developers. Learn how geo information is gathered from different sources, depending on the device Discover how coordinate systems work, including geodetic systems and datums Use the API to collect location information from a user’s browser with JavaScript code Place geo information on a map using the Google Maps or ArcGIS JavaScript APIs Save geo data with databases, the Keyhole Markup Language, or the shapefile format Be familiar with several practical uses for geo data, such as geomarketing, geosocial, geotagging, and geo-applications

Social Media Marketing All-in-One For Dummies

Author: Michelle Krasniak

Publisher: John Wiley & Sons

Published: 2021-03-05

Total Pages: 784

ISBN-13: 1119696941

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Get social with the bestselling social media marketing book No person can ignore social media these days—and no business can afford to ignore it either. Our lives are mediated through the flicker of Facebook, Twitter, YouTube, and Instagram—and brands are increasingly interwoven with our online identities. Even for the 90% of marketers who interact with social media regularly, its pace and scale can be confusing to the point of distraction. Social Media Marketing All-in-One For Dummies helps you take a step back, make sense of the noise, and get your brand voice heard over the babble—in the way you want it to be. These nine mini-books in one give you essential, straightforward, and friendly guidance on how to use the major social platforms to promote your business, engage your customers, and use feedback to make your product or service the best that it can be. From evaluating the right social mix and planning your strategy to the really fun stuff—like creating videos on Snapchat and TikTok, diving deep on a podcast, or looking pretty on Pinterest—you’ll find everything you need to get your social ducks in a row and say the right things. And once the campaign is over, you can follow the guidance here to evaluate success and iterate on your approach, before getting right back out there for an even bigger second bite. Keep up with the latest changes on Twitter, Facebook, LinkedIn, TikTok, and more Blend your social side with your traditional marketing presence Become more engaging and metric your success Get to know your fans with user data Wherever you’re coming from—social media strategist, site manager, marketer, or something else—social media is where your customers are. This book shows you how to be there, too.

Geomarketing

Author: Marc M.J. Verschuren

Publisher:

Published: 2006

Total Pages: 0

ISBN-13:

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