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Gaming the Market

Author: Ronald B. Shelton

Publisher: John Wiley & Sons

Published: 1997-04-25

Total Pages: 225

ISBN-13: 0471168130

Die Spieltheorie betrachtet Entscheidungen als "Schachzüge" in einem Spiel, dessen Ausgang von den Entscheidungen aller Spieler bestimmt wird. Diese Theorie wird hier erstmals auf Investmentgeschäfte am Finanzmarkt angewendet. Nach der Definition der "Spielregeln" und der "Spieler" wird, basierend auf Formeln der Wahrscheinlichkeitsrechnung, ein Spielmodell entwickelt, das die Rentabilität von beliebigen Finanzaktionen wie Aktienkauf und -verkauf vorhersagt.

Game-Based Marketing

Author: Gabe Zichermann

Publisher: John Wiley & Sons

Published: 2010-03-29

Total Pages: 240

ISBN-13: 0470562234

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Harness the power of games to create extraordinary customer engagement with Game-Based Marketing. Gamification is revolutionizing the web and mobile apps. Innovative startups like Foursquare and Swoopo, growth companies like Gilt and Groupon and established brands like United Airlines and Nike all agree: the most powerful way to create and engage a vibrant community is with game mechanics. By leveraging points, levels, badges, challenges, rewards and leaderboards – these innovators are dramatically lowering their customer acquisition costs, increasing engagement and building sustainable, viral communities. Game-Based Marketing unlocks the design secrets of mega-successful games like Zynga’s Farmville, World of Warcraft, Bejeweled and Project Runway to give you the power to create winning game-like experiences on your site/apps. Avoid obvious pitfalls and learn from the masters with key insights, such as: Why good leaderboards shouldn’t feature the Top 10 players. Most games are played as an excuse to socialize, not to achieve. Status is worth 10x more than cash to most consumers. Badges are not enough: but they are important. You don’t need to offer real-world prizing to run a blockbuster sweepstakes. And learn even more: How to architect a point system that works Designing the funware loop: the basics of points, badges, levels, leaderboards and challenges Maximizing the value and impact of badges Future-proofing your design Challenging users without distraction Based on the groundbreaking work of game expert and successful entrepreneur Gabe Zichermann, Game-Based Marketing brings together the game mechanics expertise of a decade’s worth of research. Driven equally by big companies, startups, 40-year-old men and tween girls, the world is becoming increasingly more fun. Are you ready to play?

Future Gaming

Author: Paolo Ruffino

Publisher: MIT Press

Published: 2018-05-04

Total Pages: 162

ISBN-13: 1906897557

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A sophisticated critical take on contemporary game culture that reconsiders the boundaries between gamers and games. This book is not about the future of video games. It is not an attempt to predict the moods of the market, the changing profile of gamers, the benevolence or malevolence of the medium. This book is about those predictions. It is about the ways in which the past, present, and future notions of games are narrated and negotiated by a small group of producers, journalists, and gamers, and about how invested these narrators are in telling the story of tomorrow. This new title from Goldsmiths Press by Paolo Ruffino suggests the story could be told another way. Considering game culture, from the gamification of self-improvement to GamerGate's sexism and violence, Ruffino lays out an alternative, creative mode of thinking about the medium: a sophisticated critical take that blurs the distinctions among studying, playing, making, and living with video games. Offering a series of stories that provide alternative narratives of digital gaming, Ruffino aims to encourage all of us who study and play (with) games to raise ethical questions, both about our own role in shaping the objects of research, and about our involvement in the discourses we produce as gamers and scholars. For researchers and students seeking a fresh approach to game studies, and for anyone with an interest in breaking open the current locked-box discourse, Future Gaming offers a radical lens with which to view the future.

A Practical Guide to Indie Game Marketing

Author: Joel Dreskin

Publisher: CRC Press

Published: 2015-12-22

Total Pages: 143

ISBN-13: 1317625501

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Learn how to market for your indie game, even with a small budget and limited resources. For those who want to earn a regular income from making indie games, marketing can be nearly as vital to the success of the game as the game itself. A Practical Guide to Indie Game Marketing provides you with the tools needed to build visibility and sell your game. With special focus on developers with small budgets and limited staff and resources, this book is packed with recommendations and techniques that you can put to use immediately. As a seasoned marketing professional, author Joel Dreskin provides insight into practical, real-world experiences from marketing numerous successful games and also shares tips on mistakes to avoid. Presented in an easy to read format, A Practical Guide to Indie Game Marketing includes information on establishing an audience and increasing visibility so you can build successes with your studio and games. Through case studies, examples, guidelines and tips, you will learn best practices for developing plans for your game launches, PR, community engagement, channel promotions and more Sample timelines help you determine how long in advance of a launch to prepare your first public communications, when to announce your game, as well as recommended timing for releasing different game assets Book also includes marketing checklist 'cheat sheets', dos and don’ts and additional resources

Gaming in Academic Libraries

Author: Amy Harris

Publisher: Association of College & Research Libraries

Published: 2008

Total Pages: 248

ISBN-13:

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This book aims to show how librarians in colleges and universities of varying sizes, populations, and locations have successfully incorporated gaming into their libraries.-Introduction. In an attempt to encompass the variety of ways games are being incorporated into libraries, this book has been divided into three sections: game collections and curricular support, gaming as marketing and gaming as an information literacy tool.

Target Corporation

Author: Richard E. Wilson

Publisher:

Published: 2010

Total Pages:

ISBN-13: 9781473995253

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Target Corporation is concerned that the company might be left out of one of its most lucrative and attractive product categories, video games and game players, as these products increasingly migrate to digital distribution models. What steps should the company take to maintain its relevance and build sustainable competitive advantage as these trends play out? What are the implications for the companys multi-channel online and offline format portfolio going forward?

Gaming in the New Market Environment

Author: M. Virén

Publisher: Springer

Published: 2008-06-17

Total Pages: 224

ISBN-13: 0230582613

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Gaming markets are evolving rapidly. Spearheading this change is the internet, which has enabled cross-border gambling on an unprecedented scale. This book explores the changing landscape of the gaming market and is a crucial companion for all looking for informed discussion on the future of gaming.

Innovation and Marketing in the Video Game Industry

Author: David Wesley

Publisher: CRC Press

Published: 2016-05-23

Total Pages: 280

ISBN-13: 131711650X

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Video games have had a greater impact on our society than almost any other leisure activity. They not only consume a large portion of our free time, they influence cultural trends, drive microprocessor development, and help train pilots and soldiers. Now, with the Nintendo Wii and DS, they are helping people stay fit, facilitating rehabilitation, and creating new learning opportunities. Innovation has played a major role in the long term success of the video game industry, as software developers and hardware engineers attempt to design products that meet the needs of ever widening segments of the population. At the same time, companies with the most advanced products are often proving to be less successful than their competitors. Innovation and Marketing in the Video Game Industry identifies patterns that will help engineers, developers, and marketing executives to formulate better business strategies and successfully bring new products to market. Readers will also discover how some video game companies are challenging normal industry rules by using radical innovations to attract new customers. Finally, this revealing book sheds light on why some innovations have attracted legions of followers among populations that have never before been viewed as gamers, including parents and senior citizens and how video games have come to be used in a variety of socially beneficial ways. David Wesley and Gloria Barczak's comparison of product features, marketing strategies, and the supply chain will appeal to marketing professionals, business managers, and product design engineers in technology intensive industries, to government officials who are under increasing pressure to understand and regulate video games, and to anyone who wants to understand the inner workings of one of the most important industries to emerge in modern times. In addition, as video games become an ever more pervasive aspect of media entertainment, managers from companies of all stripes need to understand video gaming as a way to reach potential customers.

Games and Gamification in Market Research

Author: Betty Adamou

Publisher: Kogan Page Publishers

Published: 2018-11-03

Total Pages: 361

ISBN-13: 0749483369

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Games are the most engaging medium of all time: they harness storytelling and heuristics, drive emotion and push the evolution of technology in a way that no other platform has or can. It's no surprise, then, that games and gamification are revolutionizing the market research industry, offering opportunities to reinvigorate the notoriously sluggish engagement levels seen in traditional surveying methods. This not only improves data quality, but offers untapped insights unattainable through traditional methods. Games and Gamification in Market Research shows readers how to design ResearchGames and Gamified Surveys that will intrinsically engage participants and how best to use these methodologies to become, and stay, commercially competitive. In a world where brands and organizations are increasingly interested in the feelings and contexts that drive consumer choices, Games and Gamification in Market Research gives readers the skills to use the components in games to encourage play and observe consumer behaviours via simulations for predictive modelling. Written by Betty Adamou, the UK's leading research game designer and named as one of seven women shaping the future of market research, it explains the ways in which these methodologies will evolve with technologies such as virtual reality and artificial intelligence, and how it will shape research careers. Alongside a companion website, this book provides a fully immersive and fascinating overview of game-based research.

Market your YouTube gaming channel: A completed guide on how to market your gaming channel and get more views

Author: Eva Willow

Publisher: EW Books

Published:

Total Pages: 118

ISBN-13:

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Most of us know what YouTube is, but very few of us know how it can be used to promote your business. In this book I will share many techniques and insights for using YouTube for marketing and advertising gaming channels. Marketing on YouTube is much easier than you think! There are many ways and techniques to use YouTube as a marketing tool. I want to share all of my experiences, and try to help you avoid common mistakes. By reading this book, you can improve your own YouTube marketing. The audience of this book is people who create or run gaming channels on YouTube. If you are interested in YouTube marketing and video marketing, this just might be the book you need. This book will also be beneficial to know the information about YouTube, it is one of the largest video sharing sites in the world. For many years I have created and uploaded videos to YouTube. I have been part of many different video game channels, so I have a good idea about the process of creating videos, getting traffic and money. I have participated in many different gaming communities, and I have seen what works and what does not work. The book is divided into various sections, which deal with different aspects of YouTube marketing. In every section you will find useful tips on how to improve your videos and get more views, subscriptions and likes. There is also a section that deals with how to optimize your video for search engines, and get even more views. There is a section about monetizing your videos and how to do it. This book covers: Overview of the YouTube platform YouTube gaming channel development The growth of YouTube gaming Publishing schedule and strategy And much more. YouTube marketing is one of the most effective marketing tools for gaming channels. It is simple to use, and it is effective in increasing views, subscriptions and likes. If you want to get more subscribers, likes and views on your YouTube videos, read this book. In this book you will discover the various ways of using YouTube as marketing tool. It is user friendly, and you can quickly get your videos up there. This book will help you avoid common mistakes. I recommend it for anyone who runs an English-language gaming channel on YouTube. This book is about the methods and techniques to use YouTube for marketing. It will show you different ways of getting traffic to your channel. You will learn which tricks work, and which do not. In this book you will learn a few tips on making money with YouTube videos. I joined many different gaming communities on YouTube, and I have seen how they make money with their channels. I have worked with many different organizations that deal with video marketing, so I have a good idea about how it works. I will share my thoughts on how to grow your channel without spending a lot of money.