Lanterna Rally

Author: Faith Popcorn

Publisher: Harper Collins

Published: 2002-03

Total Pages: 482

ISBN-13: 0786870028

Our revved-up world isn't just changing faster than ever before, it's creating new words and new language at breakneck speed. Now, Faith Popcorn, the futurist and trend authority who is know as the Nostradamus of marketing--and Adam Hanft, author, business strategist and media critic--have created the first-ever Dictionary of the Future, a thought-provoking, entertaining and richly informative collection of hundreds of new, emerging and just-invented words and terms. While traditional dictionaries wait for language to achieve familiarity, Dictionary of the Future is there first, enabling readers to identify the latest trends across all dimensions of the culture. Turn its pages and you see the future taking shape, word by word, idea by idea. Organized by familiar categories such as the arts, corporate America, education, health and technology--and by provocative rubrics such as "New Behaviors" and "New Structures"--Dictionary of the Future includes newly minted language such as: Yogurt Cities: places with "active cultures" where baby boomers will retire Chimeraplasty: molecular messengers that will repair damaged genes Free-Range Children: new generation of kids raised without over-programming Dictionary of the Future is an extraordinary advance look at tomorrow. More than fascinating reading, more than a treat for anyone who loves words, it's filled with valuable insights that can change the way you think about your business, your career, your health and, oh yes, the world.