Market Orientation in Food and Agriculture

Market Orientation in Food and Agriculture PDF

Author: Klaus Günter Grunert

Publisher: Springer Science & Business Media

Published: 2012-12-06

Total Pages: 288

ISBN-13: 1461313015

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In the fall of 1990, the Danish government started a comprehensive research pro gramme to improve the competitiveness of the Danish food sector: The Research and Development Programme in the Danish Food Sector (Det F!Ildevareteknologiske Forsk nings- og Udviklingsprogram, F0TEK). The programme was based on a combination of basic research to be carried out by universities and other research institutions, and a series of collaboration projects between researchers and food companies. The programme was originally designed as a technological research programme. However, in the planning phases of the research programme, the view that the development of new technologies and products may not be sufficient to improve competitiveness made some ground. A small comer of the overall research effort was therefore set aside for market-oriented research. This comer was filled by the research programme Market-based process and product innovation in the food sector (MAPP). MAPP was a joint research programme in which researchers from several Danish universities and business schools participated; it was coordinated by the Aarhus School of Business. MAPP set out to achieve a difficult task: to conduct high quality research on various aspects of the marketing of food products, to do so in cooperation with food companies, and to win under standing and recognition from the colleagues in the food technology departments.

Eat Smart in Denmark

Eat Smart in Denmark PDF

Author: Carol L. Schroeder

Publisher:

Published: 2014

Total Pages: 0

ISBN-13: 9781938489020

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Danish cuisine has been in the gastronomic spotlight since Noma was voted the best restaurant in the world four times, starting in 2010. Noma is part of the New Nordic Cuisine movement, making use of fresh local ingredients to create variations on traditional food and drink. The average visitor to Denmark is not likely to eat at Noma reservations are almost impossible to get and prices are high even by Danish standards but there are countless opportunities throughout the country to enjoy traditional and New Nordic Danish dishes ranging from the world-renowned wienerbrod pastry to rye bread topped with pickled herring. This indispensable guide will educate you about the time-honored foods that form the cornerstone of New Nordic Cuisine, as well as the correct way to eat smorrebrod, how to order a hot dog from a polsevogn, and what Danish words you need to shop for fresh grontsager in an outdoor market. For a small country, Denmark is surprisingly rich in culinary traditions, many of which date back to Viking times and earlier. Join us for an entertaining, informative trip through the country, from Sjaelland to Jylland, sampling the full range of Danish national specialties. Eat Smart in Denmark connects menus and markets to geography, history, and regional pride. The easy-to-use guide includes these practical and fun features: "Tastes of Denmark" provides dozens of delicious recipes from chefs and other food experts to allow travelers and food lovers to re-create Danish specialties at home "Danish/English Menu Guide" demystifies food selection, equipping restaurant diners to order with confidence "Danish/English Food and Flavors Guide" provides a comprehensive list of foods, spices, kitchen terms, and more to assist in shopping and cooking in Denmark "Culinary History of Denmark" delves into the origins of ingredients and Danish dishes from pre-history to the present "Regional Danish Foods" explores local culture, specialty dishes, and holiday traditions "Helpful Phrases" provides phonetic translations of phrases essential to the "foodie" traveler. Winner, Best Culinary Travel Book in USA, Gourmand World Cookbook Awards, Gourmand International Finalist, Travel, IndieFab Book of the Year Awards "

Monitoring food marketing to children

Monitoring food marketing to children PDF

Author: Steingerður Ólafsdóttir

Publisher: Nordic Council of Ministers

Published: 2018-02-16

Total Pages: 56

ISBN-13: 9289353686

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The protocol describes methods for how to monitor marketing of foods and beverages high in fat, salt and sugar towards children and young people at a given time as cross-sectional studies, as well as allowing for monitoring of trends. The data provided could also be used for evaluation purposes, for instance providing relevant data for evaluating regulation practices and schemes in the respective countries; to study advertising and marketing practices, contents and forms over time. In addition to being a tool for monitoring purposes within each country, the protocol will also enable comparisons between the Nordic countries by establishing a joint understanding on how each marketing channel should be monitored. The protocol has been developed as a Nordic project between representatives and experts from Iceland, Finland, Sweden, Denmark and Norway together with international experts.

Copenhagen Food

Copenhagen Food PDF

Author: Trine Hahnemann

Publisher: Hardie Grant Publishing

Published: 2018-10-04

Total Pages: 520

ISBN-13: 178713296X

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WINNER OF THE GUILD OF FOOD WRITERS' BEST INTERNATIONAL/REGIONAL COOKBOOK AWARD 2019 The food culture of Copenhagen is woven into the fabric of Trine's daily life; she has lived in the heart of the city for more than 40 years. There is no smørrebrød, hot dog, ice cream, or coffee she hasn't tasted in this quietly gastronomic capital city. She has hosted summer parties, Christmas dinners, street parties, picnics and long, leisurely breakfasts for close friends and huge gatherings, and she has written and talked about the Danish way of eating for publications all around the world. Now, in this ground-breaking book, Trine takes us on a tour of her home town, introducing us to all the best spots to eat, drink, and catch up with friends. We learn about the old bakeries and food markets, the burgeoning street food scene, the coffee culture, and the world-famous restaurants – and along the way, Trine will offer 70 recipes for some of her very favourite dishes.