Financial advertising

Financial advertising PDF

Author: E.S. Lewis

Publisher: Рипол Классик

Published: 1908

Total Pages: 565

ISBN-13: 5885311250

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Financial advertising, for commercial and savings banks, trust, title insurance, and safe deposit companies, investment houses.

Financial Advertising

Financial Advertising PDF

Author: William Borsodi

Publisher: Andesite Press

Published: 2017-08-26

Total Pages: 134

ISBN-13: 9781298647504

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This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work. This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.

The Professional's Guide to Financial Services Marketing

The Professional's Guide to Financial Services Marketing PDF

Author: Jay Nagdeman

Publisher: John Wiley & Sons

Published: 2009-04-27

Total Pages: 288

ISBN-13: 0470410795

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The Professional's Guide to Financial Services Marketing is directed to any financial services professional–from individual representatives to executives of large financial services companies–who is looking for better ways to create the relevant marketplace differentiation and competitive advantage needed to increase productivity and profitability. The purpose of this book is not to provide a how-to manual, but rather to offer practical information, examples, and thought-provoking tips that provide ideas and insights that will enable financial services professionals to improve their own marketing approaches and achieve ambitious marketing goals. With examples drawn from basic marketing approaches and successful consumer marketing, this book provides a fresh perspective on a variety of marketing issues that can make a significant difference to corporate success.

Advertising Financial Products and Services

Advertising Financial Products and Services PDF

Author: Alec Benn

Publisher: Praeger

Published: 1986-08-02

Total Pages: 256

ISBN-13:

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Benn, a recognized authority on financial advertising, shows why many of the advertising principles for consumer products are not appropriate for the advertising activities of financial institutions. After building a case for the uniqueness of financial advertising, the author takes a how-to approach, dealing with such topics as choosing media, creative thinking, designing and illustrating ads, and judging effective ads. Choice