Fashion Marketing & Merchandising
Author: Mary G. Wolfe
Publisher: Goodheart-Wilcox Publisher
Published: 2018-02-21
Total Pages: 0
ISBN-13: 9781635631494
DOWNLOAD EBOOK →"Previously published as The World of Fashion Merchandising by Mary G. Wolfe."
Lanterna Rally
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Fashion Merchandising and Marketing
Author: Marian H. Jernigan
Publisher: Prentice Hall
Published: 1990
Total Pages: 618
ISBN-13:
DOWNLOAD EBOOK →Fashion Merchandising and Marketing provides an overview of all the enterprises involved in the design, production, distribution, and selling of such fashions-oriented merchandise as apparel, accessories, cosmetics, and home furnishings. Designed for introductory courses, this text covers both theoretical and practical concepts, helping students prepare for a variety of careers.
Fashion Marketing Communications
Author: Gaynor Lea-Greenwood
Publisher: John Wiley & Sons
Published: 2013-03-18
Total Pages: 231
ISBN-13: 1405150602
DOWNLOAD EBOOK →Fashion is all about image. Consequently, fashion marketing communications – encompassing image management and public relations, branding, visual merchandising, publicity campaigns, handling the media, celebrity endorsement and sponsorship, crisis management etc. – have become increasingly important in the fashion business. This textbook for students of fashion design, fashion marketing, communications and the media sets out all that they need for the increasing number of courses in which the subject is a part.
Fashion Buying and Merchandising
Author: Rosy Boardman
Publisher: Routledge
Published: 2020-05-10
Total Pages: 241
ISBN-13: 0429868987
DOWNLOAD EBOOK →Fashion buying and merchandising has changed dramatically over the last 20 years. Aspects such as the advent of new technologies and the changing nature of the industry into one that is faster paced than ever before, as well as the shift towards more ethical and sustainable practices have resulted in a dramatic change of the roles. As a result, contemporary fast fashion retailers do not follow the traditional buying cycle processes step by step, critical paths are wildly different, and there has been a huge increase in ‘in-season buying’ as a response to heightened consumer demand. This textbook is a comprehensive guide to 21st-century fashion buying and merchandising, considering fast fashion, sustainability, ethical issues, omnichannel retailing, and computer-aided design. It presents an up-to-date buying cycle that reflects key aspects of fashion buying and merchandising, as well as in-depth explanations of fashion product development, trend translation, and sourcing. It applies theoretical and strategic business models to buying and merchandising that have traditionally been used in marketing and management. This book is ideal for all fashion buying and merchandising students, specifically second- and final-year undergraduate as well as MA/MSc fashion students. It will also be useful to academics and practitioners who wish to gain a greater understanding of the industry today.
Fashion Merchandising
Author: James Clark
Publisher: Bloomsbury Publishing
Published: 2020-11-16
Total Pages: 328
ISBN-13: 1350304891
DOWNLOAD EBOOK →Now in its second edition, this critically-acclaimed core textbook provides a detailed overview of the role of the fashion merchandiser, its place within a fashion retail organisation by outlining their activities and responsibilities as part of the fashion value chain. This overview is situated within the broader context of the fashion industry, highlighting the relevance of the merchandiser role and comparing it to the role of the fashion buyer. The textbook features a multi-chapter case study that provides an example process of the planning and creation of a balanced product range from the perspective of the merchandiser. It does so using a combination of text and numerical explanation. The second edition has been reworked with new contributions by academics and industry practitioners that examine topics such as sustainability, supply chain management e-Commerce and the international perspectives of the merchandiser role. Offering crucial insight into the merchandiser role and emphasising how it can add value to a fashion business, this is an ideal textbook for aspiring merchandisers. It is suitable for students studying at undergraduate and postgraduate level and practitioners seeking to progress their careers in this exciting and multi-faceted industry. New to this Edition: - New focus point materials - New chapter on Sustainability, co-authored with Hannah Middleton - New activities and suggested reading lists
Fashion Marketing
Author: Caroline Le Bon
Publisher: Business Expert Press
Published: 2014-10-10
Total Pages: 136
ISBN-13: 160649905X
DOWNLOAD EBOOK →Fashion is everywhere! It transcends domains and applies to almost any kind of product (e.g., apparel, cars, digital devices, food, literature, travel, music, house decoration and personal wellness). Fashion greatly influences public interest, media coverage, and product success. The global fashion industry is among the most important in terms of investments, trade, and employment, despite its dependence on unpredictable demand. This book focuses on the fashion apparel and accessories industry in an attempt to help managers answer the following questions: Why and how do fashion products appeal to consumers, despite their constantly varying attributes? What specific elements and benefits of fashion influence consumers, and how can companies exploit them and gain from these? Which marketing strategies and tactics should companies use to increase fashion products’ success while communicating and managing customers’ image? How can companies maintain customer loyalty and generate higher profits with fashion products? By undertaking deep analyses of manufacturers and retailers’ best practices, interviewing customers and companies, and reviewing recent academic research on fashion marketing, this book answers such questions and thus helps managers leverage the value that fashion adds to products while creating loyal customers in truly competitive fashion markets.
Fashion Marketing & Merchandising
Author: Mary G. Wolfe
Publisher: Goodheart-Wilcox Publisher
Published: 2013-05-30
Total Pages: 0
ISBN-13: 9781619604926
DOWNLOAD EBOOK →Fashion Marketing & Merchandising brings to life the business aspects of the fashion world. It presents the basics of market economics, textiles, design, and promotion. It gives an in-depth view of the entire textile/apparel/retail soft goods chain. It also offers a comprehensive study of retail and economic fundamentals and strategies for retail success. Fashion Marketing & Merchandising has hundreds of color photographs and other illustrations to add interest and a deeper understanding of its content. It contains an extensive glossary that defines fashion, apparel, and related business terms used by industry professionals. - Introduction.
Marketing Fashion
Author: Penny Gill
Publisher: Bloomsbury Publishing USA
Published: 2012-05-24
Total Pages: 530
ISBN-13: 1609019296
DOWNLOAD EBOOK →While rooted in traditional marketing principles, successful fashion marketing presents a unique set of opportunities and challenges. Marketing Fashion: A Global Perspective is the first text to engagingly present marketing theories and practices as they specifically relate to apparel, home goods, and other design-driven products. Using a variety of contemporary examples, the text details how fashion marketers develop and apply marketing strategies that meet consumer needs at a profit. Topics covered include: consumer and organizational buying behavior, market research, market segmentation, product planning and positioning, pricing, retailer relationships, and additional classic marketing theories and practices as they relate to design. In addition, Fashion Marketing explores in depth contemporary issues such as technology, social responsibility and ethics, sustainability, and globalization, and considers effective strategies for various economic climates.
Mastering Fashion Marketing
Author: Tim Jackson
Publisher: Bloomsbury Publishing
Published: 2017-09-16
Total Pages: 240
ISBN-13: 1137092718
DOWNLOAD EBOOK →This is the first book on the subject that combines contemporary marketing theory with analysis of operational marketing practice within the fashion industry. It contains the views of key practitioners and much original case study material from leading fashion organizations to provide unique insights into the reality of fashion marketing.
Basics Fashion Management 01: Concept to Customer
Author: Virginia Grose
Publisher: Bloomsbury Publishing
Published: 2011-12-28
Total Pages: 186
ISBN-13: 294044739X
DOWNLOAD EBOOK →Highlighting the skills and considerations needed to manage products, this book will also help readers to understand processes such as product development, the supply chain and branding. It examines traditional and newer roles within the industry, discussing the roles of buyers, retailers and merchandisers. Interviews, photographs and case studies combine to make this an exciting and current career guide.
