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Luxury Fashion Brand Management

Author: Olga Mitterfellner

Publisher: Taylor & Francis

Published: 2023-07-31

Total Pages: 313

ISBN-13: 1000893308

This textbook examines fashion luxury brand management, providing students with a comprehensive understanding of its origins, unique components, current practices, global trade and, most importantly, the application of sustainable models to the industry. It also highlights what makes brands fail and how they can become more resilient. The key content covers the heritage of luxury brands, the importance of craftsmanship and creative direction, the role of luxury conglomerates, cultural awareness and internationalisation, risks of failure and opportunities for revitalisation as well as the application of sustainable measures for a resilient and ethical brand future. Each chapter includes a combination of industry insights, case studies or expert interviews. Coupled with theoretical frameworks and business models, these examples and case studies show how sustainable models can be applied to existing luxury brands and how practices can be embedded into the brand concept. Students are encouraged to think about opportunities and solutions, unique to luxury brand management, and will gain knowledge and skills for a successful future career. A truly global and holistic textbook, Luxury Fashion Brand Management and Sustainability should be core and recommended reading for advanced undergraduate and postgraduate students studying luxury fashion management, luxury brand management, sustainable fashion and responsible business and fashion marketing and communications. Supplementary online resources include chapter-by-chapter PowerPoint slides and a test bank.

Empire de L'éphémère

Author: Gilles Lipovetsky

Publisher: Princeton University Press

Published: 2002-07-21

Total Pages: 290

ISBN-13: 9780691102627

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This text draws on the history of fashion to demonstrate that the modern cult of appearance and superficiality actually serves the common good. It argues that mass produced fashion offers many choices, which in turn enable consumers to become complex individuals within a consolidated society.

French copyright law and the pursuit of fashion elegance: lost jewels of haute couture

Author: Marlena Jankowska

Publisher: Instytut Prawa Gospodarczego Sp. z o.o.

Published: 2023-12-30

Total Pages: 148

ISBN-13: 8366922200

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Step into the world where fashion meets law, where innovation intertwines with tradition, and where haute couture unveils its secrets. In the 10th volume of the Series of the Center for Design, Fashion, and Advertisement Law (University of Silesia in Katowice), embark on a journey that delves deep into the long-forgotten haute couture ateliers. From groundbreaking marketing strategies to pioneering legal frameworks, from intricate technical designs to unparalleled branding techniques, this volume uncovers the multifaceted innovations that have shaped the landscape of fashion and beyond. Join us as we explore the intersection of creativity and legality, where every stitch tells a story of ingenuity and inspiration.

Pleasures in Socialism

Author: David Crowley

Publisher: Northwestern University Press

Published: 2010-10-31

Total Pages: 357

ISBN-13: 0810126907

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This volume shows how the rise of consumer culture took a unique form in Eastern Europe. It investigates the ways in which pleasurable activities were both a space in which these communist governments tried to insinuate themselves and thereby further expand the reach of their authority.

Historical Dictionary of the Fashion Industry

Author: Francesca Sterlacci

Publisher: Rowman & Littlefield

Published: 2017-06-30

Total Pages: 748

ISBN-13: 1442239093

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From the first animal skin body coverings, to today’s high fashion collections, fashion has held an important role in the evolution of mankind. The fashion industry has, and continues to make, major contributions to our cultural and social environment. It is an industry that responds to our inherent longing for tribal belonging, our socio-economic needs, individual lifestyles, status stratification and profession apparel requirements. The fashion industry is fast-paced, complex and ever changing, in response to consumer needs. Throughout the world, vast numbers of people contribute to this industry, each with the shared goal of supplying an end product of a particular price point directed at a target consumer. This second edition of Historical Dictionary of the Fashion Industry contains a chronology, an introduction, appendixes, and an extensive bibliography. The dictionary section has over 1,400 cross-referenced entries on designers, models, couture houses, significant articles of apparel and fabrics, trade unions, and the international trade organizations. This book is an excellent resource for students, researchers, and anyone wanting to know more about the fashion industry.

Inventions in Fashion

Author: Lisa Hiton

Publisher: Cavendish Square Publishing, LLC

Published: 2016-12-15

Total Pages: 114

ISBN-13: 1502623064

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Fashion is much more than what we wear. In fact, designing, fabricating, and styling clothes is an art form that relies on up-to-the-minute technology. Inventions in Fashion: From Rawhide to Rayon explores the trajectory of fashion from the first clothing worn by primitive humans to scientifically engineered fabrics. The book examines the development of rawhide, blue jeans, sewing machines, and rayon in chronological order. These inventions have applications well beyond the runway, and the book explains these effects, the stories of their inventors, and the ways earlier inventions influenced those that came after.

Fashion and Museums

Author: Marie Riegels Melchior

Publisher: A&C Black

Published: 2014-08-14

Total Pages: 233

ISBN-13: 1472525248

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Why is fashion "in fashion" in museums today? This timely volume brings together expert scholars and curators to examine the reasons behind fashion's popularity in the twenty-first century museum and the impact this has had on wider museum practice. Chapters explore the role of fashion in the museum across a range of international case studies including the Costume Institute at the Metropolitan Museum of Art in New York, The Fashion Museum at Bath, ModeMuseum in Antwerp and many more. Contributions look at topics such as how fashion has made museums accessible to diverse audiences and how curators present broader themes and issues such as gender, class and technology innovatively through exhibiting fashion. Drawing on approaches from dress history, fashion studies, museum studies and curatorship, this engaging book will be key reading for students and scholars across a range of disciplines.

Fashion and Tourism

Author: Maria Gravari-Barbas

Publisher: Emerald Group Publishing

Published: 2023-12-14

Total Pages: 298

ISBN-13: 1802629777

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Fashion and tourism have common structures and similarities on many fronts. Both phenomena and their operations have been through their ‘mass’ cycles, currently seeking alternative ways of expression and development. Both industries are also important business sectors globally.

The Fundamentals of Fashion Management

Author: Susan Dillon

Publisher: Bloomsbury Publishing

Published: 2018-10-04

Total Pages: 200

ISBN-13: 135003083X

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The Fundamentals of Fashion Management provides an in-depth look at the changing face of today's fiercely competitive fashion industry. Providing invaluable behind-the-scenes insights into the roles and processes of the industry, this book combines creative and business approaches for all those seeking to gain a solid understanding of what it means to work in the fashion sector. Packed with new visuals, case studies and exercises, The Fundamentals of Fashion Management also contains new interviews with key players from different sectors in the global fashion industry, including with a fashion forecaster, a brand account manager, a fashion buyer, a digital marketing manager, fashion journalist, and a fashion entrepreneur. With an additional new chapter on entrepreneurship and management, this a must-have handbook for all those looking to create successful business practice in fashion management, marketing, buying, retailing and related fields.

House of Versace

Author: Deborah Ball

Publisher: Crown Currency

Published: 2010-02-02

Total Pages: 354

ISBN-13: 0307462404

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Versace. The very name conjures up images of outrageous glamour and bold sexuality, opulence and daring. All of course true, but only half the story. Versace is also the legacy of a great creative genius from a poor, backward part of southern Italy who transformed the fashion world through his intuitive understanding of both women and how a changing culture influenced the way they wanted to dress. The first book in English about the legendary designer, House of Versace shows how Gianni Versace, with his flamboyant sister Donatella at his side, combined his virtuosic talent and extraordinary ambition to almost single-handedly create the celebrity culture we take for granted today. Gianni Versace was at the height of his creative powers when he was murdered in Miami Beach. The story was front page news around the world and the manhunt for his killer a media obsession. His beloved sister Donatella demanded no less than a funeral befitting an assassinated head-of-state to be held in Milan’s magnificent cathedral. In what was the ultimate fashion show, the world’s rich and beautiful – Princess Dianna, Elton John, Carla Bruni, Naomi Campbell, Carolyn Bessette-Kennedy, Anna Wintour and others – gathered to mourn a man already considered one of fashion’s great pioneers. Deborah Ball, a long-time Milan correspondent for The Wall Street Journal, conducted hundreds of interviews with Versace family members, Gianni Versace’s lovers and business rivals, models such as Naomi Campbell whom he helped shoot to international stardom and fashion industry icons, including Anna Wintour, the legendary editor of Vogue. Ball vividly recounts the behind-the scenes struggles – both creative and business – of Donatella as she stepped out of her brother’s long shadow and took control of the House of Versace. The book offers the first inside look at the enormous challenges Donatella faced in living up to Gianni’s genius, her struggle with a drug habit, her battles with her brother Santo and the mystery of why Gianni left control of his house to Donatella’s young daughter, Allegra. House of Versace is a compelling, highly readable tale of rise from obscurity, a painful fall and ultimate redemption as the Versace empire returned to health – for now. Bringing together fashion, celebrity, business drama, jet-set lifestyles, and a notorious crime, House of Versace is an old-fashioned page-turner about a subject of enduring fascination.