False Advertising and the Lanham Act

False Advertising and the Lanham Act PDF

Author: Thomas M. Williams

Publisher: OUP USA

Published: 2012-06-28

Total Pages: 0

ISBN-13: 9780199772582

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In False Advertising and the Lanham Act: Litigating Section 43(a)(1)(B), Thomas Williams addresses false advertising claims under Section 43(a)(1)(B) of the Lanham Act. The book covers established precedent and Section 43(a) false advertising case law, including key decisions where courts have developed essential analytical tools to flesh out sparse statutory language.

The Oxford Handbook of Food Ethics

The Oxford Handbook of Food Ethics PDF

Author: Anne Barnhill

Publisher: Oxford University Press

Published: 2018-01-08

Total Pages: 640

ISBN-13: 0190699248

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Academic food ethics incorporates work from philosophy but also anthropology, economics, the environmental sciences and other natural sciences, geography, law, and sociology. Scholars from these fields have been producing work for decades on the food system, and on ethical, social, and policy issues connected to the food system. Yet in the last several years, there has been a notable increase in philosophical work on these issues-work that draws on multiple literatures within practical ethics, normative ethics and political philosophy. This handbook provides a sample of that philosophical work across multiple areas of food ethics: conventional agriculture and alternatives to it; animals; consumption; food justice; food politics; food workers; and, food and identity.

Trademark and Deceptive Advertising Surveys

Trademark and Deceptive Advertising Surveys PDF

Author: Shari Seidman Diamond

Publisher: American Bar Association

Published: 2012

Total Pages: 0

ISBN-13: 9781614384748

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Focusing on the issues that trademark surveys address, this book offers practical tools for recognizing and appreciating good survey methodology and distinguishing valuable evidence. The authors examine design and analysis topics relevant when presenting, defending, or critiquing a survey. Combining theory and practice in one resource, it features actual and hypothetical cases while discussing how the courts have addressed these issues. Current and authoritative, this book provides strategic guidance on how to identify important issues, understand options, and the best way to handle them.

The Law of Advertising, Marketing and Promotions

The Law of Advertising, Marketing and Promotions PDF

Author: David H. Bernstein

Publisher: Law Journal Seminars Press

Published: 2017-10-28

Total Pages:

ISBN-13: 9781588521729

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The Law of Advertising, Marketing and Promotions explains the complex and evolving legislative, regulatory, court-based, and self-regulatory rules governing advertising content and practices.

Deceptive Advertising

Deceptive Advertising PDF

Author: Jef Richards

Publisher: Routledge

Published: 2013-12-16

Total Pages: 259

ISBN-13: 1135436940

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This is the first book designed to assist behavioral scientists in the preparation of scholarly or applied research regarding deceptive advertising which will ultimately affect public policy in this area. Because there was an inadequate foundation upon which to build a program of research for this topic, a three-part solution has been devised: 1) a review of how deception is viewed and regulated 2) a theory of how consumers process deceptive information 3) a sensitive and consistent means of measuring deceptiveness. This text provides detailed discussions regarding the intersection of law and behavioral science and its application to deceptive advertising. In so doing, it offers a solid foundation upon which to base expanded behavioral research into how consumers are deceived by advertising claims, and what cognitive processes are involved in that deception.

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