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Exploring IBM E-business Software

Author: Casey Young

Publisher: Maximum Press

Published: 2003

Total Pages: 374

ISBN-13: 9781931644006

This detailed look at IBM’s software products for e-business enables IBM users to gain a fundamental understanding of e-business architecture, where IBM software products fit into that architecture, and where to go to get more information. The main products and platforms for development tools and components, application server software, and secure network and management software are described. This book also distinguishes between two or more IBM software products that appear to serve the same purpose but really have different applications. Key products covered include DB2, Web Sphere, Lotus Domino, and Tivoli. This replaces 1885068581.

IBM Software for E-Business on Demand

Author: Douglas Spencer

Publisher: Maximum Press

Published: 2004

Total Pages: 388

ISBN-13: 9781931644174

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Covering the functional characteristics of an on demand computing infrastructure, this book describes the IBM software products that can be used to create a computing infrastructure that has these characteristics. Also discussed is how IBM’s on demand strategy can help a business to make more informed purchasing decisions for IBM application software.

Exploring IBM EServer ZSeries and S/390 Servers

Author: Jim Hoskins

Publisher: Maximum Press

Published: 2003

Total Pages: 468

ISBN-13: 9781885068910

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Considered the bible of the IBM zSeries and S/390 world, this new edition closely examines the role large computers will play in the new century. All the new hardware models and operating system products—Linux, VSE, MVS, VM, AIX, and Open Edition—are now available for the zSeries and are fully explained, as are critical business issues such as cost justification, lease versus purchase, support, security, and maintenance. Hypothetical small, medium, and large businesses are described and then outfitted with the appropriate zSeries solution. This replaces 1885068700.

Exploring IBM EServer PSeries

Author: Jim Hoskins

Publisher: Maximum Press

Published: 2003-09

Total Pages: 358

ISBN-13: 9781931644044

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The eServer pSeries is IBM’s strategic family of UNIX computers. This updated overview and reference discusses the latest pSeries models, options, disk storage, printers, tape drives, UNIX operating system enhancements, e-business software, displays, network stations, and much more. Also addressed are business issues such as leasing versus purchasing, maintenance strategies, cost justification, and office ergonomics. Hypothetical case studies of small, medium, and large businesses illustrate how to solve real business problems with pSeries solutions. This replaces 1885068816.

Exploring IBM EServer XSeries

Author: Jim Hoskins

Publisher: Maximum Press

Published: 2003

Total Pages: 212

ISBN-13: 9781885068835

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Annotation Introducing the brands of Intel-based IBM computers, this guide shows how to integrate these systems into business for greater efficiency, productivity, and overall business management. Written for nontechnical users, the most current xSeries information is included. Differences and uses for the assorted computers are detailed, as are the latest peripherals, software options, and networking issues. Guidelines for choosing operating systems to fit business needs are also discussed.

Exploring IBM Technology, Products, and Services

Author: Jim Hoskins

Publisher: Maximum Press (FL)

Published: 2002-08-01

Total Pages: 272

ISBN-13: 9781885068828

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IBM's vision of the future of computing and how its evolving technologies, product lines, and services fit into that future are the subject of this broad overview of the world's largest computer company. It provides full coverage of IBM's e-business strategy to leverage Internet technology and of its new emphasis on IBM Global Services, its fast-growing consulting business. Profiles of IBM's personal computer, RS/6000, NUMA-Q, AS/400, and S/390 families, developed through brief case studies, show how each fits in a contemporary business context. New terms are defined as they are introduced, and a companion Web site accessible only to buyers of this book provides the latest news and additional resources related to IBM technology and product lines.

Marketing with E-mail

Author: Shannon Kinnard

Publisher: Maximum Press

Published: 2001-10-28

Total Pages: 364

ISBN-13: 9781885068682

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This detailed reference provides advice on how to expand and improve marketing opportunities, communications, and online relationships with this valuable tool. Marketers are guided through a step-by-step process of creating and implementing an e-mail marketing plan for their specific needs. This updated edition includes the latest information on e-mail newsletters, online networking, signature files, and e-mail promotions.

Exploring IBM Technology and Products

Author: Jim Hoskins

Publisher: Maximum Press (FL)

Published: 1999

Total Pages: 268

ISBN-13: 9781885068316

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Providing an overview of IBM's most current technology and the most important IBM product lines, this book will help readers gain a high-level understanding of the system's vision for the future of computing, including the company-wide e-business strategy.

Internet Marketing for Information Technology Companies

Author: Barry Silverstein

Publisher: Maximum Press

Published: 2001

Total Pages: 472

ISBN-13: 9781885068675

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While information technology (IT) companies have a special affinity for the Internet, they are not necessarily using Internet marketing to its fullest potential. Addressing the specific Internet marketing needs of IT companies and written for IT marketing pros, this how-to guide shows how to make the best of a Web site, get the most out of online advertising and e-mail marketing, build a Web community, and participate in affiliate marketing programs. Numerous case studies from IT companies are used to illustrate the concepts.

101 Ways to Promote Your Web Site

Author: Susan Sweeney

Publisher: Maximum Press

Published: 2005

Total Pages: 492

ISBN-13: 9781931644211

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Demonstrates tools and techniques for increasing Web site traffic, including overall design, exposure to search engines, newsgroups, e-mail, mailing lists, linking strategies, and online advertising.