Exchange to Engage

Exchange to Engage PDF

Author: Rachel Kimbrow

Publisher: Bookbaby

Published: 2019-11-12

Total Pages: 92

ISBN-13: 9781543982732

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Exchange to Engage will inspire and teach how to organize weekly language exchanges at your school or community group. With the guide, you can promote bilingualism, increase family involvement, and improve communication within your own community. Practice Spanish and English in a fun, safe and positive atmosphere. The book tells the story of the first school-based language exchange and positive results. Relationships, language skills, and opportunities for partnership are built in this simple yet powerful model to engage diverse communities. This book is written for educators, such as school administrators, teachers or bilingual program leaders who are looking to fulfill parent or family engagement requirements with a creative and effective solution.

Engage!, Revised and Updated

Engage!, Revised and Updated PDF

Author: Brian Solis

Publisher: John Wiley & Sons

Published: 2011-02-25

Total Pages: 341

ISBN-13: 1118072790

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The ultimate guide to branding and building your business in the era of the Social Web—revised and updated with a Foreword by Ashton Kutcher Engage! thoroughly examines the social media landscape and how to effectively use social media to succeed in business—one network and one tool at a time. It leads you through the detailed and specific steps required for conceptualizing, implementing, managing, and measuring a social media program. The result is the ability to increase visibility, build communities of loyal brand enthusiasts, and increase profits. Covering everything you need to know about social media marketing and the rise of the new social consumer, Engage! shows you how to create effective strategies based on proven examples and earn buy-in from your marketing teams. Even better, you'll learn how to measure success and ROI. Introduces you to the psychology, behavior, and influence of the new social consumer Shows how to define and measure the success of your social media campaigns for the short and long term Features an inspiring Foreword by actor Ashton Kutcher, who has more than 5 million followers on Twitter Revised paperback edition brings the book completely up to date to stay ahead of the lightning fast world of social media Today, no business can afford to ignore the social media revolution. If you're not using social media to reach out to your customers and the people who influence them, who is?

How Journalists Engage

How Journalists Engage PDF

Author: Sue Robinson

Publisher: Oxford University Press

Published: 2023

Total Pages: 265

ISBN-13: 0197667112

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A unique theory of trust building in engagement journalism that proposes journalists move to an ethic of care as they prioritize listening and learning within communities instead of propping up problematic institutions. In How Journalists Engage, Sue Robinson explores how journalists of different identities, especially racial, enact trusting relationships with their audiences. Drawing from case studies, community-work, interviews, and focus groups, she documents a growing built environment around trust building and engagement journalism that represents the first major paradigm shift of the press's core values in more than a century. As Robinson shows, journalists are being trained to take on new roles and skillsets around listening and learning, in addition to normative routines related to being a watchdog and storyteller. She demonstrates how this movement mobilizes the nurturing of personal, organizational, and institutional relationships that people have with information, sources, news brands, journalists, and each other. Developing a new theory of trust building, Robinson calls for journalists to grapple actively with their own identities--especially the privileges, biases, and marginalization attached to them--and those of their communities, resulting in a more intentional and effective moral voice focused on justice and equity through the news practice of an ethic of care.

The New Public Service

The New Public Service PDF

Author: Janet V. Denhardt

Publisher: Routledge

Published: 2015-03-12

Total Pages: 255

ISBN-13: 1317486919

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The New Public Service: Serving, not Steering provides a framework for the many voices calling for the reaffirmation of democratic values, citizenship, and service in the public interest. It is organized around a set of seven core principles: (1) serve citizens, not customers; (2) seek the public interest; (3) value citizenship and public service above entrepreneurship; (4) think strategically, act democratically; (5) recognize that accountability isn’t simple; (6) serve, rather than steer; and (7) value people, not just productivity. The New Public Service asks us to think carefully and critically about what public service is, why it is important, and what values ought to guide what we do and how we do it. It celebrates what is distinctive, important, and meaningful about public service and considers how we might better live up to those ideals and values. The revised fourth edition includes a new chapter that examines how the role and significance of these New Public Service values have expanded in practice and research over the past 15 years. Although the debate about governance will surely continue for many years, this compact, clearly written volume both provides an important framework for a public service based on citizen discourse and the public interest and demonstrates how these values have been put into practice. It is essential reading fo students and serious practitioners in public administration and public policy.

Engage to Win

Engage to Win PDF

Author: Steve Lucas

Publisher: Greenleaf Book Group

Published: 2018-09-18

Total Pages: 216

ISBN-13: 162634499X

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Engagement is the key to success for today’s businesses. The world we live in is radically different today from what it was even just five years ago. It is hyperdigital and becoming more so every day. Ironically, we use connected to describe this new world, yet we are asked to interact increasingly through apps and browsers instead of via face-to-face contact with customers and clients. Even with all the incredible advances, it’s worth pondering whether organizations actually feel more connected to the people and the companies they do business with. In Engage to Win, author Steve Lucas introduces a new model for marketing to address this new hyper-digital world—one founded on engagement. He introduces the idea that embracing and driving engagement throughout organizations and using it with customers, prospects, employees, and partners is what will set companies apart. This digital era demands that marketers understand the science of marketing in order to scale and succeed. But if we embrace mathematics alone, while abandoning feeling, meaning, and authenticity, we will fail to deliver on the desires of our clients: to feel listened to and understood. ​So how do we win the heart and mind of the buyer in this new world? Develop a real strategy around engagement by practicing these simple steps: listen, learn, and engage. Listening creates insights, insights drive engagement, and engagement drives revenue. Truly engaging with customers will allow businesses to see, in real-time, when customers' wants and needs are changing, so businesses will be able to adapt, survive, and ultimately thrive!

Globalization, Gating, and Risk Finance

Globalization, Gating, and Risk Finance PDF

Author: Unurjargal Nyambuu

Publisher: John Wiley & Sons

Published: 2018-01-16

Total Pages: 476

ISBN-13: 1119252652

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An in-depth guide to global and risk finance based on financial models and data-based issues that confront global financial managers. Globalization, Gating, and Risk Finance offers perspectives on global risk finance in a world with economies in transition. Developed from lectures and research projects investigating the consequences of globalization and strategic approaches to fundamental economics and finance, it provides an approach based on financial models and data; it includes many case-study problems. The book departs from the traditional macroeconomic and financial approaches to global and strategic risk finance, where economic power and geopolitical issues are intermingled to create complex and forward-looking financial systems. Chapter coverage includes: Globalization: Economies in Collision; Data, Measurements, and Global Finance; Global Finance: Utility, Financial Consumption, and Asset Pricing; Macroeconomics, Foreign Exchange, and Global Finance; Foreign Exchange Models and Prices; Asia: Financial Environment and Risks; Financial Currency Pricing, Swaps, Derivatives, and Complete Markets; Credit Risk and International Debt; Globalization and Trade: A Changing World; and Compliance and Financial Regulation. Provides a framework for global financial and inclusive models, some of which are not commonly covered in other books. Considers risk management, utility, and utility-based multi-agent financial theories. Presents a theoretical framework to assist with a variety of problems ranging from derivatives and FX pricing to bond default to trade and strategic regulation. Provides detailed explanations and mathematical proofs to aid the readers’ understanding. Globalization, Gating, and Risk Finance is appropriate as a text for graduate students of global finance, general finance, financial engineering, and international economics, and for practitioners.

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