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Author: Greta Van Susteren
Publisher: Simon and Schuster
Published: 2017-11-14
Total Pages: 320
ISBN-13: 1501132458
DOWNLOAD EBOOK →A simple, step-by-step guide to the major social media platforms—Facebook, Twitter, LinkedIn, Instagram, Snapchat, and more—by former news anchor and media maven Greta Van Susteren.
Author: John K Waters
Publisher: Simon and Schuster
Published: 2010-10-18
Total Pages: 304
ISBN-13: 1440506329
DOWNLOAD EBOOK →The ultimate user's guide to Facebook, Twitter, Flickr, and more! Don't know a tweet from a tweep? Wondering how to get a Second Life? Curious about creating a Facebook profile? Join the social media movement! With The Everything Guide to Social Media, you'll master the lingo, tools, and techniques you need to use all forms of social media. Written in friendly, non-technical language by acclaimed reporter John K. Waters, this highly accessible handbook covers the full range of social media services, including: Messaging and communication (Blogger, Twitter) Communities and social groups (Facebook, MySpace, Friendster) Location-based social networking (Foursquare) News and tagging (Digg, StumbleUpon) Collaboration and cooperation (Wikipedia, Wikispaces) Photos and video sharing (Flickr, YouTube) Opinion and reviews (Yelp, Epinions) With this guide, you'll become comfortable with social media--and learn how to expand your presence online. With a special section on leveraging the power of social networks to build or grow a business, this up-to-the-minute guide is everything you need to walk the talk online--one wiki at a time!
Author: Kristin Marciniak
Publisher: 12-Story Library
Published: 2016
Total Pages: 0
ISBN-13: 9781632352491
DOWNLOAD EBOOK →Tech Smarts presents 12 interesting, relevant technology-use topics. With a question-and-answer format, each book provides the basics you need to know to be a smart consumer of media and technology today.
Author: Robert Wollan
Publisher: John Wiley & Sons
Published: 2011-01-04
Total Pages: 352
ISBN-13: 0470651245
DOWNLOAD EBOOK →How do organizations manage social media effectively? Every organization wants to implement social media, but it is difficult to create processes and mange employees to make this happen. Most social media books focus on strategies for communicating with customers, but they fail to address the internal process that takes place within a business before those strategies can be implemented. This book is geared toward helping you manage every step of the process required to use social media for business. The Social Media Management Handbook provides a complete toolbox for defining and practicing a coherent social media strategy. It is a comprehensive resource for bringing together such disparate areas as IT, customer service, sales, communications, and more to meet social media goals. Wollan and Smith and their Accenture team explain policies, procedures, roles and responsibilities, metrics, strategies, incentives, and legal issues that may arise. You will learn how to: Empower employees and teams to utilize social media effectively throughout the organization Measure the ROI of social media investments and ensure appropriate business value is achieved over time Make smarter decisions, make them more quickly, and make them stick Get the most out of your social media investment and fully leverage its benefits at your company with The Social Media Management Handbook.
Author: Sherrie A. Madia
Publisher: Basecamp Communications, LLC
Published: 2010
Total Pages: 0
ISBN-13: 9780982618516
DOWNLOAD EBOOK →The guide provides critical insights into shaping programs and policies for integrating social media for internal and external stakeholder groups, along with handling demands for social media tools, and a clear, concise approach to minimizing corporate exposure while maximizing opportunity in the marketplace by engaging employees and consumers in exciting new ways.
Author: B. J. Mendelson
Publisher: St. Martin's Press
Published: 2012-09-04
Total Pages: 239
ISBN-13: 1250017505
DOWNLOAD EBOOK →A provocative look at social media that dispels the hype and tells you all you need to know about using the Web to expand your business If you listen to the pundits, Internet gurus, marketing consultants, and even the mainstream media, you could think social media was the second coming. When it comes to business, they declare that it's revolutionizing advertising, PR, customer relations—everything. And they all agree: it is here to stay. In this lively, insightful guide, journalist and social critic B.J. Mendelson skillfully debunks the myths of social media. He illustrates how the notion of "social media" first came to prominence, why it has become such a powerful presence in the marketing field, and who stands to benefit each time it's touted in the press. He shows you why all the Facebook friends and Twitter followers in the world mean nothing to you and your business without old-fashioned, real-world connections. He examines popular tales of social media "success," and reveals some unsettling truths behind the surface. And he tells you how to best harness the potential of the Internet—without spending a fortune in the process. Social media is bullshit. This book gives the knowledge and tools you really need to connect with customers and grow your brand.
Author: Ryan Holmes
Publisher:
Published: 2021
Total Pages: 0
ISBN-13: 9781642251661
DOWNLOAD EBOOK →Social media is broken -- or at least it appears that way. To many, the industry seems to have come undone, but what if, in fact, it's just coming together? As social media has become integrated into both business and mainstream culture, we've seen euphoric novelty give way to hysteria around the ill effects of misinformation, data privacy and polarizing echo chambers. Now, as everything from the ethics behind algorithms to the legal shield social networks use to protect themselves from liability is being discussed at the highest levels of government, many are wondering if social media's problems are simply too great to fix. Against the backdrop of a global crisis, Ryan Holmes, the Founder and Chairman of Hootsuite, takes a sobering look at concerns surrounding the social media industry today and offers an optimistic view of where it's headed. Holmes argues that the hysteria we're experiencing now is part of a natural lifecycle all game-changing communication technologies go through before finding balance. As North America faces a global pandemic and societal unrest, social media has become more crucial than ever. Holmes' incisive combination of history and future-think will help industry insiders and average readers alike understand the potential and pitfalls of social media and map out a plan to thrive in the years ahead.
Author: Nancy Jo Sales
Publisher: Vintage
Published: 2017-01-24
Total Pages: 418
ISBN-13: 0804173184
DOWNLOAD EBOOK →A New York Times Bestseller Award-winning Vanity Fair writer Nancy Jo Sales crisscrossed the country talking to more than two hundred girls between the ages of thirteen and nineteen about their experiences online and off. They are coming of age online in a hypersexualized culture that has normalized extreme behavior, from pornography to the casual exchange of nude photographs; a culture rife with a virulent new strain of sexism; a culture in which teenagers are spending so much time on technology and social media that they are not developing basic communication skills. The dominant force in the lives of girls coming of age in America today is social media: Instagram, Whisper, Vine, Youtube, Kik, Ask.fm, Tinder. Provocative, explosive, and urgent, American Girls will ignite much-needed conversation about how we can help our daughters and sons negotiate the new social and sexual norms that govern their lives.
Author: Brian A. Primack
Publisher: Chronicle Books
Published: 2021-09-14
Total Pages: 274
ISBN-13: 1797203665
DOWNLOAD EBOOK →An empowering, forward-thinking solution for creating intentional and healthy social media habits from an expert on media, technology and health. Internationally acclaimed behavioral scientist and social media expert Brian Primack, MD, PhD, believes we do not need to swear off social media, delete all our online accounts, or give up our phones to live healthier, happier lives. In You Are What You Click, he offers a new approach to digital wellness, and a realist's perspective on how what we consume online affects our well-being. In response, he presents a "social media pyramid" that personalizes our tech diet so we can enjoy a fruitful, balanced relationship with social media. While many of us turn to social media looking for a sense of connection and comfort, the data show that it may paradoxically leave us feeling more alone and depressed. Drawing on over twenty years of original research, Dr. Primack explains the fascinating nuances of our relationship with social media, its impact on our mental health, and the dangers of social media using us instead of the other way around. He empowers us to take back control with a simple method: being more selective, positive, and creative with our lives online. Dr. Primack introduces surprising strategies you can use right away to fine-tune your online experience and discover your definition of digital balance. Through short, actionable chapters, you'll learn how to: • Tailor your social media use to your personality. • Select positive relationships over toxic ones. • Overcome comparison syndrome and the fear of missing out. • Fill your feed with meaningful, humorous, and uplifting content. • Optimize your news intake and resist doomscrolling. • Improve your sleep, create "tech holidays," and more. With innovative strategies for managing technology, you'll transform your relationship with tech and discover how to make social media work for you. You Are What You Click offers a science-backed approach from a credentialed doctor: Dr. Brian Primack has an MD and a PhD in Education and Behavioral Science. Primack is the go-to expert on this topic. His work on the intersection of media and health has been cited nearly 6,000 times in peer-reviewed scholarly literature, and he has been featured in major media outlets across the world. FOR WELLNESS READERS, PARENTS, AND ANYONE WHO USES SOCIAL MEDIA: Dropping off the digital map or deleting all our social media accounts isn't the only option—and often isn't something we feel ready to do. Rather than digital abstinence, with Primack's 3-step plan, tech lovers will be able to understand how to regulate their online social platforms in healthier ways. A BALANCED PERSPECTIVE ON TECHNOLOGY AND SOCIAL MEDIA IN A POSITIVE LIGHT: Almost every book in this genre portrays technology in a negative or even scary way. With this book, readers will learn how to adjust and balance their presence online with a personalized plan they can use across all platforms, no matter what new social media app goes public next. Primack offers an empowering solution that is forward-thinking, and will continue to be relevant as technology becomes more immersed into our lives. QUICK, PRACTICAL ADVICE: You Are What You Click is broken into short, actionable chapters that allow readers to understand the research, take action, and see results—perfect for short attention spans whittled down by Facebook and Instagram stories, Twitter, Snapchat, and TikTok! FOR FANS OF PERSONALITY BOOKS: Fans of books like The Road Back to You: An Enneagram Journey to Self-Discovery and The Four Tendencies: The Indispensable Personality Profiles that Reveal How to Make Your Life Better will love the personality quiz and personalized solutions Primack offers for being selective, creative, and healthy with social media use.
Author: Jim Sterne
Publisher: John Wiley & Sons
Published: 2010-03-18
Total Pages: 265
ISBN-13: 047062258X
DOWNLOAD EBOOK →The only guide devoted exclusively to social media metrics Whether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more important than your advertising. Social media is no longer a curiosity on the horizon but a significant part of your marketing mix. While other books explain why social media is critical and how to go about participating, Social Media Metrics focuses on measuring the success of your social media marketing efforts. Success metrics in business are based on business goals where fame does not always equate to fortune. Read this book to determine: Why striving for more Twitter followers or Facebook friends than the competition is a failing strategy How to leverage the time and effort you invest in social media How to convince those who are afraid of new things that social media is a valuable business tool and not just a toy for the overly-wired Knowing what works and what doesn't is terrific, but only in a constant and unchanging world. Social Media Metrics is loaded with specific examples of specific metrics you can use to guide your social media marketing efforts as new means of communication.
